...ending? Charlie Chaplin added his twist to the meaning of “happy endings” when he directed the film Gold Rush. Even when the movie business was in its early years Chaplin recognized that a happy ending could have a variety of meaning. Furthermore, he tantalized the audience from every angle with his resourcefulness and quick wit. In Gold Rush, Chaplin easily makes fun out of being poor and destitute. For one thing, he was able to turn the hazards and tribulations of “coldness” into comedy. In essence, I am referring to the coldness due to the weather and of some people’s reactions to the Little Tramp. I thoroughly enjoyed every minute of the movie even though it highlights the many aspects of desperate men and women who are willing to put their bodies through immense hardship in the pursuit of gold. For sure, the Little Tramp is by no means on physical par to the other men in the movie; however, he always has an ingenious way of getting what he wants, even the girl. For example, when Big Jim imagines that Charlie is a chicken and runs after him with an axe, Charlie mistakenly shoots a bear and they have food for days. Then, Charlie meets another prospector who lends him his cabin and all he had to do was simply take care of the cabin and the mule. Chaplin was able to pull the audience into the movie; he would have them laughing at one time and sad in the other instance. The film did make me feel a little sad because of the way Georgia and her friends treated the Little...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...A stranger's baby in the closet, a chicken walking around freely, a tiger in the bath and the suite trashed ‘The Hangover’ is about a bucks night gone completely wrong. After a bucks night out, three friends wake up in a hotel suite in the morning with no recollection of the previous night due to intoxication- hence the movie title ‘The Hangover’. The Hangover employs several comedic techniques to make the audience laugh, and it delivers well on its promise as a ‘lighthearted’ easy to follow along movie. The Hangover is an enjoyable movie to watch, and to explore why this movie makes us laugh I will analyse the characters, film structure and comedic techniques. The structure of The Hangover is told in non-chronological order. The film begins...
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...Documentary Review Super-Size Me I. Summarize the documentary “Super Size Me”. Give a detailed description of the coverage of the documentary, and state briefly the “take away” message it gives. “Super-Size Me” is a an experiment created by Morgan Spurlock where he sets out an investigation to understand and prove how quickly and harmful fast food could be on a person’s body, health, and wellbeing. The primary concept revolves around eating nothing but McDonald’s food for a period of 30 days for breakfast, lunch, and dinner. This meant that any food not on the McDonald’s menu was not allowed to be consumed during this process. As Morgan Spurlock was lying around at home watching the news, he came across a report on two teenage girls whose parents had sued McDonalds, blaming MacDonald’s for their girl’s obesity problem. This news impulses him to pursue an investigation and experience hands on the cause and effect that resulted from eating McDonald’s food. In the documentary, Spurlock begins as a very healthy person. In fact, his health was above average. He weighed about 185lbs and his body fat was less than below average at an (11%). His cholesterol was under 200 which for his height, (6 feet and 2 inches) he was considered a healthy individual. In preparation to begin, Spurlock informs three doctors from three different specialties to embark with him in his journey of 30 days. It consisted of a cardiologist, gastroenterologists, and a general practitioner...
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...Letter of transmittal December 09, 2009. Suntu kumar Ghosh Course Instructor MKT 301 (Marketing Management) BRAC Business School BRAC University, Bangladesh Subject: Submission of the Project Work on the Marketing Plan of McDonalds Dear Sir, With due respect, we want to state that, it was a great pleasure and honor for us to submit our project report of MKT 301 in the context of Marketing Plan of McDonalds in Bangladesh. Basically in this report we have tried to develop different Marketing strategies, like- product strategy, pricing strategy, distribution strategy and promotional strategy. We are very much glad that you have given us the opportunity to prepare this assignment and hope that this project work will meet the standards of judgment. But there may be some mistakes due to various limitations. Therefore, we beg your kind consideration in this regard. Any kind of suggestion and clarification will be accepted cordially. Your kind advice will encourage us to perform better Project work in future. Yours sincerely, Sifat Afrin (07204009) Tamanna Lutfa (07204012) Sadia Afrose (07204033) Md. Khaleduzzaman Sowrav (07204005) EXECUTIVE SUMMERY To make the customers satisfied and maintain the long lasting relationship with the customers are the main things to exist in the business world successfully but to make customers satisfied is the most difficult thing for a company because almost everyday people...
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...ng, CityVarsity Television and Film Production Techniques DIR200 2nd Year Directing “The Director's POV” Index: 1. Introduction 4 Section A: My Version 2. 1st Chosen Scene: Original Script 5-8 3. 1st Chosen Scene: Shooting Script 9 4. 1st Chosen Scene: Shot List 9-12 5. 1st Chosen Scene: Floor Plan 13 6. 1st Chosen Scene: Chosen Shots Storyboarded 14-15 7. 1st Chosen Scene: Short Analysis of Scene 16 8. 2nd Chosen Scene: Original Script 17-22 9. 2nd Chosen Scene: Shooting Script 23 10. 2nd Chosen Scene: Shot List 23-26 11. 2nd Chosen Scene: Floor Plan 27 12. 2nd Chosen Scene: Storyboard 28-29 13. 2nd Chosen Scene: Short Analysis of Scene 30 Section B: Their Version 14. 1st Chosen Scene: Floor Plan of Actual Shots 32 15. 1st Chosen Scene: Marked Up Script 33-38 16. 1st Chosen Scene: Various Notes on the Filmed Scene 38-39 17. 2nd Chosen Scene: Floor Plan 40 18. 2nd Chosen Scene: Marked Up Script 41-47 19. 2nd Chosen Scene: Various Notes on the Filmed Scene 48 Section C: Comparison 20. Comparison 49-52 Section D: General Analysis of the film 21. Plot Summary 53-54 22. Tag Line 54 23. 'What if...?' Statement 54 24. List of Locations 55-57 25. Character profiles 57-59 26. Subtext 60-61 27. "Moments" 61 28. Director's Style 62 29. Emotions 62-63 30. Conclusion 63 1. Introduction Initially I was going...
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...about 400,000 people. McDonald’s has been able to successfully increase revenues and profits in recent years in spite of much negative publicity and an increasingly health conscious public. This case study shows how the company has achieved these goals in a difficult trading environment. Summary McDonald’s has, to a great extent, defied recent difficult economic conditions and continued to experience strong sales and profit growth in recent years, as it has been able to attract diners with an improved and expanded product range while remaining competitive on price. McDonald’s has been the target of much criticism in recent years for serving large amounts of foods high in saturated fat, salt, sugar and calories. The 2004 documentary film Super Size Me brought this under the spotlight. The company responded to this criticism by introducing healthier menu choices, adjusting portion sizes and reducing salt and sugar content. It has also expanded its product range in an attempt to attract a new type of customer, most...
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...2011-2012 Index Introduction........................................................ pp. 1 Historical filmic context...................................... pp. 3 History in the film............................................... pp. 4 Use of intertitles...................................... pp. 5 Free interpretation of facts..................... pp. 7 Fiction mixed with reality........................ pp. 8 The film as history............................................... pp. 10 An autonomous language........................ pp. 10 Critical reception......................................pp. 14 The cinema: a mass spectacle.................. pp. 15 Bibliography......................................................... pp. 17 Introduction In this essay I am going to talk about history in The Birth of a Nation by David Wark Griffith. By “history” I mean: the historical filmic context of the film, which was released in 1915. I am going to show how history is represented in the film. We can see some facts that may have been changed in some aspects in order to guide our minds to what the director want us to think. We also find, as a method to support this, the introduction of fictional characters in some much known historical events of the United States. To end with, I am going to explain why this film is so important, including the technical improvements that are represented here. D. W. Griffith David Walk Griffith was born in Oldham County, Kentucky, on 22nd January,...
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...UNIVERSAL PICTURES and EMMETT / FURLA FILMS Present A MARC PLATT Production In Association with OASIS VENTURES ENTERTAINMENT LTD / ENVISION ENTERTAINMENT / HERRICK ENTERTAINMENT / BOOM! STUDIOS A BALTASAR KORMÁKUR Film PAULA PATTON BILL PAXTON JAMES MARSDEN FRED WARD and EDWARD JAMES OLMOS Executive Producers BRANDT ANDERSEN JEFFREY STOTT MOTAZ M. NABULSI JOSHUA SKURLA MARK DAMON Produced by MARC PLATT RANDALL EMMETT NORTON HERRICK ADAM SIEGEL GEORGE FURLA ROSS RICHIE ANDREW COSBY Based on the BOOM! Studios Graphic Novels by STEVEN GRANT Screenplay by BLAKE MASTERS Directed by BALTASAR KORMÁKUR –1– CAST Waitress Margie . . . . . . . . . . . . . . . . . . . . . LINDSEY GORT Roughneck #2 . . . . . . . . . . . . . . . . . HILLEL M. SHARMAN Robert “Bobby” Trench . . . . . . . . . DENZEL WASHINGTON Roughneck #3 . . . . . . . . . . . . . . . . . . . . . . . . AARON ZELL Marcus “Stig” Stigman . . . . . . . . . . . . MARK WAHLBERG Roughneck #4 . . . . . . . . . . . . . . . . . . . . . . . HENRY PENZI Deb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PAULA PATTON CREW Earl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BILL PAXTON Admiral Tuwey . . . . . . . . . . . . . . . . . . . . . . . FRED J. WARD Quince . . . . . . . . . . . . . . . . . . . . . . . . . . JAMES MARSDEN Directed by . . . . . . . . . . . . . . . . . BALTASAR KORMÁKUR Papi Greco . . . . . . . . . . . . . . . . . EDWARD JAMES OLMOS Screenplay by . . . . . . . . . . . ...
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...| Lexington, Kentucky Page 1 of 42 The Lexington Public Library 50 Books to Read in Kindergarten is a diverse list of titles including award-winning books, notable children’s authors, and promising new works chosen by experienced Children’s Librarians at the Lexington Public Library. More... See the original "50 Books to Read In Kindergarten" and "50 More Books to Read In Kindergarten" lists Showing 50 results Print This List A Splendid Friend, Indeed A Splendid Friend, Indeed (Theodor Seuss Geisel Honor Book (Awards)) Author: Suzanne Bloom Publisher: Boyds Mills Press (2005) Binding: Hardcover, 32 pages IllustratorSuzanne Bloom Item Call NumberE BLOOM When a studious polar bear meets an inquisitive goose, they learn to be friends. Questions to talk about with your child • The polar bear has to be very patient with goose's questions. When was a time you had to be patient? Was it hard to wait? • How would the story be different if the polar bear wasn't patient and lost his temper? How do you think the goose would feel? • Who is your best friend and why? • Do you know what makes a friend? • Can you be friends with someone who is different than you? Fun things to do together • Look at the many colors in Bloom's illustrations. Ask what colors the different objects are. See if your child can locate these colors in his/her room or clothing. • Pack a snack and blanket. Enjoy a picnic outside with your child. • Play "Goose, Goose, Bear" instead of "Duck, Duck, Goose"...
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...Mary and Max It is 1976, an 8-year-old Mary Daisy Dinkle (Bethany Whitmore) is a lonely little girl living in Mount Waverley, Melbourne, Australia. Her relatively poor family cannot afford to buy her toys or nice clothing, and she is teased by children at her school due to an unfortunate birthmark on her forehead. Her father is distant and her alcoholic, kleptomaniac mother provides no support. The closest thing she has to a friend is the man for whom Mary collects mail, Len Hislop, a World War II veteran who lost his legs as a prisoner of war and has developed agoraphobia. One day, she decides to write a letter to someone living in New York City: by pure chance she chooses Max Jerry Horowitz (Philip Seymour Hoffman) from a telephone directory. Max turns out to be a morbidly obese 44-year-old whose various mental problems (including anxiety attacks and overeating) have left him unable to form close bonds with other people. Max decides to write back to Mary, and the two become friends. Over time, Mary's increasingly sensitive questions about the adult world give Max progressively worse anxiety attacks, and he is ultimately institutionalized. During his time there, Max is diagnosed with depression and Asperger syndrome. Now aware of why he has difficulty relating to other people, Max finds a new lease on life and resumes his correspondence with Mary. The two remain friends for the next two decades, keeping one another updated on various events in their lives. Mary (Toni Colette)...
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...Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to place products and brands into mainstream media including films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comics, Broadway musicals and plays, radio, Internet, and mobile phones. To reach retreating audiences, advertisers use product placements increasingly in clever, effective ways that do not cost too much. The purpose of this paper is to examine product placement in terms of definition, use, purposes of product placement, specific media vehicles, variables that impact the effectiveness of product placement, the downside of using product placement, and the ethics of product placement. Keywords: Product placement, brand placement, branded entertainment, in-program sponsoring Product placement effectiveness, Page 1 Journal of Management and Marketing Research INTRODUCTION In its simplest form...
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...------------------------------------------------- Introduction Can u guess the name of the company which is is the ninth most valuable brand in the world? has replaced the us army as the nation largest job training organization? controls the market share of more than 3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training...
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