University of Phoenix
Corporate Finance
FIN/571
June 27, 2011

Guillermo Store Concept

This paper will provide data about the financial concepts of the Guillermo Furniture Store. Upon the completion of viewing the scenario, the student will present the financial concepts that are represented in the scenario and how they relate to the readings in Chapter Two of the text. Located in Sonora, México the Guillermo furniture store is owned by Guillermo Narvaez. The store was established in the late 1990s. Guillermo’s is known for its one-of-a-kind, handmade pieces. Unfortunately for Guillermo, in recent months two competitors have caused a decline in business. Guillermo now finds itself in competition with two other companies in an industry that they once were on top of.
One competitor, an international company, uses the most modern technology to create the parts for its furniture. This company stays ahead of Guillermo because this process is cheaper, faster and much smarter. Next there was the high cost of labor, Guillermo has to be able to afford the expensive wood and make the payroll when it is time for employees to be paid. Working against these problems will result in a profit loss.
Guillermo faces the concept of self-interest. This principle says that, “when all else is equal, all parties to a financial transaction will choose the course of action most financially advantageous to themselves (Emery, Finnerty, & Stowe, 2007).” Guillermo demonstrates this principle in the scenario wehn he is forced to which course of action is most beneficial for the business. As one reads more about concept of self-interest in the text, it is learned self- interest had another principle called corollary. Corollary is indicated in the furniture store because it is the principle of opportunity cost. Mr. Guillermo will have to choose between alternative costs