The effect professional selling may have on your offering
After careful consideration of the different types of promotional strategies to be used, businesses sometimes decide that including some forms of promotional selling can affect the marketing in a positive way; however, promotional selling has its own set of positive and negative feedbacks. Initially, the main focus of promotional selling is to use the employees as the main representatives not only for the product itself but also for the company as a whole by investing in their appearance, attitude, communication abilities, and product knowledge to raise the curiosity of potential consumers (Riley, n.d.).
Additionally, businesses that use promotional selling lean heavily on face-to-face interaction, which most times prove successful but at other times may damage the product brand due to a negative interaction. Good examples of promotional selling lie in the automotive industry, cell phones, office equipment, construction equipment, and anything that is sold from a business to another industrial consumer (Riley, n.d.). In relation to Jump Juice, Nike decided promotional selling wasn’t its main focus; however, it did consider having the product knowledge passed down to store representatives in sporting goods facilities as well as considering product placement. By applying the correct tactic with promotional selling, Nike is able to maintain control over logistics that negatively and positively affect the launching and long-term success of their product.
Lastly, by understating the advantages and disadvantages of promotional selling, Nike can take a step further and improve upon the promotional selling tactics that already exist. By focusing on product knowledge, Nike ensures that at point of sale, their consumers will be given some form of specialist personal selling for their product, which statistically