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Final Project Broadway Coffee

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Submitted By Fallaj
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CIS 500: Information Systems for Decision Making
Ryan Somma
Strayer University
Cyril Shepherd
December 19, 2008

Cohesion Case Study for the
Broadway Cafe

1

Table of Contents

Abstract ........................................................................................................................... 3
Part 1: Porter’s Five-Force Analysis ................................................................................ 4
Part 2: Developing an E-Business Strategy ...................................................................... 7
Part 3: Telecommunications Considerations for M-Coupons............................................ 9
Part 4: Second Life for Customer Relationship Management ......................................... 12
Part 5: Aspects of Outsourcing Systems Development ................................................... 14
Conclusions ................................................................................................................... 16
Bibliography ................................................................................................................. 18
Part 1 ................................................................................................................. 18
Part 2 ................................................................................................................. 18
Part 3 ................................................................................................................. 19
Part 4 ................................................................................................................. 19
Part 5 ................................................................................................................. 19

2

Abstract

Established in 1952, the Broadway Café starts out with a competitive advantage from an established menu and

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