...Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step instructions, user guide, targeted internet resources, case examples and a glossary...
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...Course title: Strategic Business presentation skills Course objectives: This course has been designed for individuals who will have significant management, leadership or consulting responsibilities in their career. The Strategic presentation typically include following type of presentations: 1. External Presentations- a. Sales presentations to Clients, Industry forum, Community presentations, Analyst presentation b. Proposals Executive summary preparation and presentation c. Mail communication to clients 2. Internal and Functional presentations d. Training, Technology; R&D, management proposal presentations e. Project report preparation- developing and presenting executive summary f. Mail communications with peers, superiors and team members Specifically the course goals are: * Develop the strategic presentation skills for leaders. * Apply the program elements to real-time strategic presentation situations. * Develop strong content preparation, content design and content presentation skills Type, plan and session-wise content of the course: Each session is assumed for 1 hour 20 minutes. Total duration: 10 sessions Session | Topics | Case/discussions | 1 | Importance of strategic business communication in corporate world.Characteristics of “persuasive presentation”Experiential case studyS3P3 Presentation Model elements | Anchor case from Faculty corporate experience | 2 | Learning...
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...Class Presentations - Groups will be randomly assigned to one of the three presentation dates. 3-4 groups will present on the first week, and 3-4 groups on the second and third weeks. All WORD Doc. papers will be due, however on the first date, 4/17/14. Each group will have 20 minutes to present their project, with 15 minutes set aside afterwards for Q&A. After each presentation, the class will recommend a grade for each presenting team, based on set criteria. Required Project Outline / Requirements The marketing plan project should be delivered in written WORD format by 4/17/14. The presentation will be made on either 4/17, 4/24 or 5/1, with PPT presentation, and may include any other video or creative content The presentation portion of the project will be worth 10% of your final class grade. C) Recommended Marketing Plan Outline: (FOR COMPETITION AND CLASS) - Guidelines: o WORD Format o Total Document = 1 Page Executive Summary + Strategic Summary Chart + remaining written document + Appendices for support material o Suggested Format: Executive Summary (one-page overview of key highlights of each section of the marketing plan – including core idea/concept) Strategic Summary Chart • One-page and/or one PPT slide • List your key marketing research conclusions (1 sentence) in the left column and the proposed corresponding strategies (1 sentence) in the right column Remaining written section • Should not exceed 10 pages (reco: single-spaced, 12 point...
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...Outline – “Strategic Management” Aims & Objectives: 1. Development and reinforcement of a general management point of view -- the capacity to view the firm from an overall perspective, in the context of its environment. 2. Development of an understanding of fundamental concepts in strategic management: the role of the general manager, the levels and components of strategy, competitive analysis, and organizational evolution and change. 3. Development of a better understanding of the inner workings of large and/or complex organizations – 4. Development of an awareness of the impact of external environmental forces (technological, governmental, demographic, social, etc.) on business and corporate strategy. 5. Practice in distinguishing between basic causes of business problems and attendant symptoms. 6. Practice in working out strategies and implementation plans. Course Outline / Lesson Planning: |Week/Day/Date |Topic |Course Material | |1st Week | | |Topic … Overview on Strategic Management |Book… | | |Nature of Strategic Management |Strategic Management...
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...SYLLABUS STRATEGIC MANAGEMENT MANA 5336-001 Long Summer 2012 Scheduled Meeting Dates: Tuesdays and Thursdays June 5 to August 9 . Time: 5:30 p.m. to 7:50 p.m. Place: COBA 252 Professor: Charles D. Little, Ph.D. Office Hours: Immediately before and after class e-mail: drclittle@gmail.com or UTA email Phone: 817/944-9825 Course Description Integration of the MBA curriculum into a cohesive whole. Treats the several elements of business administration by use of discussions of strategic approaches, business policy cases, and analysis of various strategies deployed by organizations of all varieties. Textbook* Crafting and Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases, Thompson, Peteraf, Gamble, and Strickland. 18th Edition. McGraw-Hill. New York, NY, 2012. ISBN: 978-0-07-811272-0 *This textbook is absolutely essential to the successful completion of this course! It it the responsibility of the student to purchase the correct edition of the textbook, regardless of where you purchase it. If you attempt to take this class using the wrong textbook, or the wrong edition of the textbook, you will bear the responsibility of that. The professor is not to be held responsible for any lack of performance in the class due to an incorrect purchase of the textbook by the student. Course Overview This course “capstones” the graduate business learning experience. It deals with strategy...
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...other crowded tourists resort in the Caribbean" (Beamish & Neupert, 2008). However, Greywell was able to found this niche by creating short weekend and mid-week diving ventures, which was a service that attracted the public. Furthermore, Coral Divers Resort has targeted both the aficionado divers and the tyro; as a matter of fact, both of them want maximum diving pleasure at a minimum expense. Jonathan Greywell, the owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues (Beamish & Neupert, 2008). Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. The owner want to know how changes in strategy will impact his organization. Based on the information on “Coral Divers Resort”, there is need to develop a proper strategic business plan that will increase Coral Divers Resort activities and revenue of the resort. In developing the plan, however, there will be need for a comprehensive evaluation of the external environment in line with an extensive...
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...|School/Portfolio: |The Business School | | |Course Code/ID: |BSMAN 3005 | | |Course Title: |Project Management | | |Teaching Location: |(Insert Teaching Location) | | |Program(s): |Bachelor of Applied Management | | |Author: |Alan Labas | | |Level: |Advanced...
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...CI2100 INFORMATION & PROJECT MANAGEMENT ASSIGNMENT 1: TEAM PROJECT 2ersion 1.1 012 V 1. IMPORTANT DATES The Set Day for this assignment is 9th February 2012. This assignment represents 65% of the total marks for this module. The other 35% of marks will be awarded in the Final Test in May. This coursework consists of several deliverables spread over 4 submission dates: In-class presentation of the Project Proposal, to be delivered in your scheduled workshop session in the week th beginning on 20 February 2012. Project Report, due as an on-line submission, by the time of your scheduled workshop session in the week th beginning on 19 March 2012. One A2 size Project Poster, prepared in any technique, to be presented during your scheduled workshop th session in the week beginning on 30 April 2012, th Project Review, due as an on-line submission, by 11:59 p.m. on 16 May 2012. You will be working in a team made up from other members of your workshop group. This document presents some general information regarding your assignment, like: major deliverables, teamwork and team allocation, marking, mode of submission, as well as detailed marking scheme. The specification of your project is provided as a separate brief. 2. TEAMS AND TEAM ALLOCATION You will be working in teams made up from three or four members of your workshop groups. You should form th your project team during your scheduled workshop session in the week beginning on 13 February 2012...
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...|[pic] |[pic] | Module 4 RESTRUCTURING AND CHANGE MANAGEMENT |CONSULT IN EUROPE - LDV project n. 2006 FR/06/B/P/PP-152533 | | | |This project has been funded with support from European Commission. This publication reflects the views only of the authors, and the | |Commission cannot be held responsible for any use which may be made of the information contained therein. | MODULE N°4 RESTRUCTURING AND CHANGE MANAGEMENT INTRODUCTION With rapid changes in economic and technical environment, the firm must be ready to cope withperiod of organisational transitional. Organisational change generates new management issues and managers have to anticipate their strong repercussions since the beginning of change process. The main objective of this module is to give to the future consultant the tools necessary for internal adaptation to restructuring imperatives and managing the change process. This training course is organised over 5 days of 6 working hours facilitated by a trainer whose professional experience will enrich and develop practical insightsinto theManagement Consulting sector. LEARNING...
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...COURSE SYLLABUS COURSE TITLE: MGT/448 Global Business Strategies LSB04BSM09 REQUIRED TEXT/MATERIAL: Books 1. The World Is Flat A Brief History of the Twenty-first Century (Friedman) 2. International Business: Competing in the Global Marketplace, 5/e (Hill) 3. The Lexus and the Olive Tree: Understanding Globalization (Friedman) 4. Managing Cultural Differences (Harris, Moran) 5. Global E-Commerce Strategies for Small Business, (Da Costa, Laffont, Tirole) Scholarly Articles 1. International Business: Environments and Operations, (Daniels, Radebaugh, Sullivan) Journal of Political Economy 2. International Real Business Cycles, (Backus, Kehoe and Kyland) Journal of Political Economy 3. Going global: Using information technology to advance the competitiveness of the virtual, (Boudreau, Loch, Robey, Straub) Academy of Management Executive 4. Working with Americans, (Thompson) The FLAME of Claremont Graduate University Websites: 1. Economist.com (The Economist Magazine) 2. FT.com (Financial Times Newspaper) 3. cia.gov/cia/publications/factbook (CIA world Fact Book) 4. loc.gov/rr/international/portals.html (Library of Congress Country Info) 5. windowontheworldinc.com/countryprofile/index.html (Tips for Global Business Etiquette 6. transparency.org (Transparency International) 7. scholar.google.com (Google for academic search) INSTRUCTOR: Taj Ahmad Eldridge, MBA, Ph.D Int’l Political Economics & World Politics candidate WELCOME: ...
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...Objectives: This course aims to provide you with theoretical and experiential learning as it relates to understanding and implementing corporate strategy. The course is designed to develop and exercise your high-level, critical thinking skills that can be applied to any profession or personal projects you may become involved with. The theory provides the basis for understanding corporate strategy and execution and the experiential exercises will assist to apply that theory to real world examples. Overall two objectives are to be achieved: 1. To help you learn and apply strategic thinking, critical thinking, analytical skills, and management. 2. To enhance professional skills such as verbal and written communication as well as presentation and teams work skills. Textbook and Required Readings: Contemporary Strategy Analysis 8th Ed., 2013, Text & Cases by Robert M. Grant Information on the Web: Information for the course is available on the Moodle website listed above which will outline the semester and provide notes and updates as needed. 1|Page Marks: In class performance Peer Review by team members Case write-ups – in groups: Starbucks Danone Case write-ups – done individually: Class Case Presentation (written and oral): Team Individual 15% 10% 15% 15% 25% 15% 5% To pass the course, you must also get a passing grade on the non-group portion of the course. That is, your participation mark (out of 15%) plus your Peer Review (out of 10%) plus your individual case mark (out of 25%)...
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...organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student will be able to: • • Recognize the roles of marketing in business activities Understand basic marketing concepts such as customer behavior, segmentation, marketing research, marketing mix, etc and the principles used in developing marketing programs in a firm. Overview and analyse the processes, problems and activities associated with the planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges. Conduct a professional marketing plan • • 5. TEXTBOOKS & REFERENCES: - Textbook: Philip Kotler and Gary...
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...the information above, as the choice for the company you'll be using for your course project. If you do end up using a startup, please make sure you have access to ample resources to support the assignment requirements. While I don't have a problem with some of you using the same company, I would prefer that you don't pick something that you already see that has been chosen. This will allow for more variety. Everything you've been learning has been preparing you for this final project. After you post I will confirm that your choice has been approved. Now, let's have some fun! Words: 110 Strategic Plan Preparation * Not completed (REQUIRED) * Presentation * Strategic Plan Preparation Choose an organization as the focus for the Strategic Plan, due in Week 6. Choose an organization according to the following: * Current employer * Most recent or former employer * Place of business that you have patronized or have been familiar with over a long period of time. Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. Write a paragraph to...
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...present a case analysis. Why to do case studies? Traditional/Lecture approach versus the Case Method, Oral Presentations and Preparing a Written Case Analysis. Constructing Visual Aids and Answering Questions. 2. Introduction to Human Resource Management: Human Resource Management at Work. The changing environment and role of HRM. The Human Resource Managers’ Proficiencies. 3. Strategic Human Resource Management: The HR Scorecard: The Strategic Management Process. Human Resource Management’s Role in Creating Competitive Advantage. Human Resource Management’s Strategic Roles. Creating the Strategic HRM System. 4. A Review of concepts in Organizational Behavior: Motivation. Communication. Leadership. Management and corporate culture. 5. Recruitment and Placement: Job Analysis. Job Specification. Job Description. Human Resource Planning and Recruiting. Planning and Forecasting. Recruiting a more Diverse Workforce. 6. Employee Testing and Selection: Interviewing Candidates. Designing and conducting an effective interview. Structured and Unstructured Interviews. 7. Training and Development: Training and Developing Employees. Management Development systems and programs. 8. Performance Management and Appraisal: Appraising Performance; Problems and Solutions. Managing Careers. Employee Commitment. 9. Compensation: Establishing Strategic Pay Plans. Compensation Trends. Pay for Performance and Financial Incentives. Recognition Programs. Benefits and Services...
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...Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking Guide 18 Appendix 5 – Individual Presentation (Marking Guide) 19 Appendix 6 – Group Participation Form for Major Assignment 20 Unit of Study Outline Unit of study code | HBM222/350N | Unit of study name | Marketing Planning | Teaching Term/Semester & Year | Semester 1, 2012...
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