The website that I chose for my analysis is Forever21.com. The foreever21 site is a online store that sells clothing for girls and boys, accessories , plus sizes, shoes. This site also has a blog (The Now Blog) that lets you access fashion, summer events and beauty. This site is pretty well known and when you search for clothing stores this site is on the first page.

Immediately upon entering the website you are hit with the products at hand. The navigation seems to be easy for a customer to browse through the site. When I was navigating through the site I realize that it did not have a home shortcut, so you had to use the back button. So, I would change that about the site, the other shortcuts where linked together like we learned in dream weaver. I liked that about the site.

When I stated in our capstone question I thought the colors where okay. Now that I go back and look it has to much white in it. I think I would add a little color to it so it is easier on the customers eyes. The font size could be a little larger for me. I would make them a couple of sizes larger for the older customers who can’t see that well. I did like the graphics they are nice and clear to see.

I do like that you have a quick view of the product and it shows you different sides of the product. You can click onto another link, but if you want to go back to home you have to hit the back button. Adding products to your cart is pretty simple just click on product and it adds it to your cart. I would change the way the site checks out. You have to click on my bag and it is way at the top of home page in a very small print to check out. Did not see it and I was confused for a moment.

Looking at the site the designer did not use a css style. It appears to be a basic web design and a functional site. When clicking on the blog it seems to be a little busy to much is going on. It is has to much words and graphics bunched up together I would change that.

It does have a lot of product to choose from and that depends on the customer if they like that on their website. To me, to much product makes the website slow and it is to much to look at. I think to big of a website a customer is going to get tired of flipping to page to page. Then also you have more to time out of the website which is not pleasant.

You can find this website on different sites like face book, twitter and you tube, so you can get to this website through other links. What I do like about this site you can manage your account. You can locate your products that you ordered or what you owe. It has affiliates program, size guide and gift cards.

But, all of these short cuts are at the bottom of the page and you can barely see them. I would make the fonts and colors different and move the location of them. Overall I think that it is a pretty good site to shop from and seems to be a safe site. That’s what the customers are looking for is a safe place on the web to shop. Like I stated before I would add a little more color to the site. The designer did do a pretty good job it seems her or she gave their customer what they wanted, which is a money making website. I know site is made towards the younger market. But, moms, dads and older generations shop for the young market for gifts. So, the designer should keep that in mind with the size of fonts so everyone can see them.

In conclusion I have seen other sites that I could not stand to be on. So, this site is not that bad and we do shop from this site. We get our product in a timely manner and we do usually get what we ordered. We have not had any problems with returns. So, I think the designer did his or her job because they built a site that works for the customer and forever 21.