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Final Project

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Club IT, Part III
Axia College of UoP

XBIS 219

The (Name) Club IT owned by Maureen Zable and Brandon Keyo. The Club IT is a nightclub that has enjoyed considerable success during its start up phase. It has established a strong customer base and has expanded it during recent months. It is busy every evening of the week. Customers come for the atmosphere, food and drink. The owners have chosen to expand their operations. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of industry requirements for nightclub operations. The club’s target population and the requirements for running the club are a part of these operations.

Organization and Demographics

Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks and music. The target population is of the legal drinking age of 21 up through the mid-thirties. The Net Generation make up the bulk of the Club’s clientele. These Millennial customers are quick to embrace popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide a strong impetus for new clientele to use the Club and for existing clientele to remain loyal to the Club. The Club’s website provides a link for users that give them access to additional amenities. The Club’s staff includes a full line of cooks, security and servers in an effort to improve customer experience.

Club IT owners intend to use their business capacity to expand their operations and improve the productivity of their business through the use of information technology.

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