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Assignment on Reading 4.1:

Distinctive Human Resources Are Firms’ Core Competencies

Submitted to:

Md. Abul Kashem, Associate Professor, DU
Course Teacher – Strategic Human Resource Management
MBA, Department of Business Administration, Green University

Submitted by:

Himel Sanjib Kisku ID: 120207073
MBA, Green University of Bangladesh

Submission date: 16 August, 2013

Distinctive Human Resources Are Firms’ Core Competencies By Peter Cappelli and Anne Crocker-Hefter

Introduction ← “Best practices” or “Benchmarking,” has flooded the popular business literature ← The notion of a single set of “best” practices may, indeed, be overstated ← Distinctive human resource practices help to create unique competencies that differentiate products and services and drive competitiveness ← New: people management practices are the drivers of efforts to create distinctive competencies and, in turn, business strategies

When Employees are the “Product”

← Professional sports ← The 49ers have succeeded by using a strategy of long-term player development (MAKE) ← The Raiders scoop up talented players who fail or do not fit in elsewhere (BUY) ← The practices of these two clubs create reputations that contribute to some self-selection of players, reinforcing their systems

← Retailing: sales as the service ← Sears: selection, extensive training, employee surveys, pay programs: straight salary (MAKE). Customers want information about the products and how they are used. ← Nordstrom: hiring is decentralized and uses no formal selection tests. Continuous stream of programs to motivate employees; very little training; commissions; Nordstrom’s customers demand personal contact. (BUY)

← Business schools ← Harvard Business School represents the end of the

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