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“Stretch U is a fitness company committed to delivering systematic stretching techniques that are affordable, time-saving, and endorsed by healthcare professionals.” (Meyer, 2012) Stretch U is a fairly new company that opened in October of the year 2010. At that time, there was only one store opened in the area and since then, the company has rapidly grown. In May of this year, Stretch U purchased a trademark and decided to become a franchise company. There are now stores in amongst three different states, as well as several stores in Oklahoma. Being an employee with the company before this was the case; I have seen an immense change in the use of management information systems. Even when the company consisted of only one store, management information systems were being utilized, but as the company grew larger, and expanded throughout different states, the use of information systems have become a vital source in the success of the company. According to Wallace, businesses use information systems primarily for transaction processing, human resources management, customer relationship management, collaboration, corporate training, and financial modeling; manufacturing processes, supply chain management, customer support, and all the other processes along the value chain (Wallace, 2013, p. 77). By managing data and information efficiently with different software, Stretch U has and will continue to benefit in several ways, such as, improving performance, reducing costs, and minimizing risks. A key element to doing so is first by making sure the information and data they are using is valuable. Three components that provide valuable information are: timeliness, accuracy, and completeness (Wallace, 2013). The goal for Stretch U is to manage the data and information they have efficiently so they can operate effectively. They stress that identifying data that is

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