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Final Strategic Plan

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Final Strategic Plan
The recording industry, as it exists today, is witnessing reduced profits and high barriers in place for new artists. These barriers occur due to the diminishing profit margins and record labels cautious decisions on offering new contracts to artists. The organization that I will be starting is a digital recording and music distribution company. The company will offer recording facilities and internet distribution at a reduced price to new and existing artists. The recording facilities will provide state of the art equipment, professional staff, and worldwide distribution. The company will rely on the use of strategic management and planning. Strategic management is defined as “development of corporate strategy, and the management of an organization according to that strategy. Strategic management focuses on achieving and maintaining a strong competitive advantage” (CBS Interactive Inc., para. 1, 2009). To put it simply, strategic management is focused on creating a solid framework in which individuals and departments within the business will operate at the highest level possible. This type of management is critical to the long term success of a business or firm due to the reliance on strategic planning.
According to InvesterWords.com (2009), strategic planning is defined as “The process of determining a company's long-term goals and then identifying the best approach for achieving those goals” (strategic planning, para. 1). Strategic planning is crucial to the ongoing success of the business because it consists of components that place a firm in the best possible scenario for reaching business goals. Each component or step of the strategic planning process depends on the execution of the others.
The first step is to implement strategic management and determine the purpose of the plan by creating a vision and mission statement

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