Ikea is a brand that builds on the values, spirit and intentions of our founder Ingvar Kamprad, and upon the Ikea vision “to create a better everyday life for the many people”. Ikea business idea to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This business idea is achieved by combining function, quality, design and value. This concept exists in every part of Ikea, from design, sourcing, packing and distributing through to our business model. Their vision involves creating a better every day for all people affected by their business.
Ikea has warehouse stores worldwide where it’s their goal to have all of their products available to all of their customers, they currently have 38 stores in United States, will be reaching to 40 stores by the end of 2014 (Roth, 2013). All of Ikea stores are designed the same way for the ease of customers, the stores are setup similar to a home, separate sections for bedroom, kitchen, bathroom, and so on. This is not that unique when you initially look at it, since majority of the furniture stores we go into have bedrooms, living rooms and dining rooms separated. However, what makes this different for Ikea is, that when you think bedroom you think of furniture, bedding, curtains, decorations, they have combined all of the products, grouped them in a section for the ease of their customers.
Ikea invests a lot into their vision of creating a better everyday life for many people, by constantly revisiting their customer needs. Their research team visit people home sit down with a common home owner and find out what do people want to make their homes more comfortable. They realized that a home is a person’s most important place, and people spend a lot of time and resources to get it to the way they like. The customer feedback gathered