Movie Rental Industry

Now a days, entering into movie rental business is fairly risky because of the emerging and established online company offering the convenience of renting a movie without even going to the store and spend the time to browse through hundreds if not thousands of movie selections. Clearly, the buyers have the power to choose and the odds are high. There are so many ways of renting a movie and just to mention some through online like Netflix, Amazon, Apple iTunes, Redbox, VUDU, and not to mention the remaining local movie rental business owned by private investors. The attractiveness of entering into movie rental business is greatly depends on the uniqueness of the products available to the buyer.

The suppliers may venture a movie rental business but the odds of success and power is quite low. However, there are still some traditional rentals stores around (usually locally owned business) continue to run because of their uniqueness of products. Differentiation of their products and services being offer are the key factors on the success and continued business of some local stores. Location can also be a factor to their success due to the limited availability of internet and other competitors around mostly on the remote and rural area. One example of supplier having a power to attract customer is that the movies they offered are not available on most online rental, like the older and classic movies or some independent movies mostly foreign that are not usually available online. Also, some rental stores are hybrid to the fact that they not only offer movies but also other products like food and clothing.

Products are only in demand if the consumers have a need for it. Although the demands are high, there are so many ways of getting these products that are more convenient for the buyer to acquire. The online movie rentals are