Table of contents Table of Content…...................................................................................1 Company Profile...…………………………………………………..…... Analysis of Financial Statement & Financial Ratio……………………. Historical Share Price……………………………………………………... Leverage Ratio & Evaluation…………………………………………… Recommendation……………………………………………………….. Bibliography……………………………………………………………… Appendix………………………………………………………………….

Company Profile
Nestle company started off from a single man’s idea, and developed into a giant corporation. Nestlé’s business strategy encourages product growth through innovation and renovation. This strategy has allowed the company to develop different products in various fields including baby food, dairy products, prepared foods and beverages. The missions of the Nestlé success attracted the confidential and contribute the good business value with the local consumers and market. They have successfully created very close relationships between the brands and their consumers. Nestle has also developed the local management teams, build local manufacturing, research & development (R&D) and establish local supply-chain initiatives including long-term relationships with farmers and other suppliers.
Besides, Nestlé has much strength such as being a low cost operator and emphasized on health-based products which are becoming more popular as consumers nowadays are becoming more health conscious. There will be threat to the company when some of the markets had already matured. For example, Marigold, one of the top competitors in local market, has already established a leadership position in the yogurt market. In addition, Nestle consider their consumer as local, comes with local taste preferences, local eating traditions and unique expectations. This understanding ensures its global brands, relevant locally to consumers