• EXECUTIVE SUMMARY o Vision and mission o DESCRIPTION OF BUSINESS & PURPOSE OF BUSINESS o Keys to success • Start up costing and capitalisation • FINANCIAL PLANNING AND PROJECTED FINANCING o Profit and loss statement o Projected cash flow statement o Balance sheet/Statement of financial position o Break even analysis
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Competitive advantage

Executive Summary

Description and purpose of business

The Furniture and More is a new retail furniture venture that is expected to open January of 2012 in Bromley, London. The venture is a store located in on Bromley high street of Bromley south road, in a section recently renovated over the past 2 years.
We will be selling furniture products like dining room tables, coffee tables, end tables, office units, wall units our product line will be expanded to include bookcases, wall units but with an expanded catalogue to include cabinets for entertainment stations, office and room flooring products, carpets etc ,there are other shops within a 5 mile radius that offer furniture products, but they specialize and focus on only selling offering only either, home furniture only, office furniture only or flooring products only.

Furniture and more will offer their customers superior quality and design at competitive prices. Some of our affordable furniture’s’ are newer modern designed version of popular antique furniture, all scaled down in to suitable sizes to fit into today's homes, apartments and offices. Our products are available in a variety of desirable finishes and colours so that customers have the flexibility of choice to customize our furniture to their individual tastes.

Keys to success and competitive advantage

• Our uncompromising dedication and commitment to delivering quality products to our customers across the range

• Strategic location close to suppliers and manufacturers

• Our unique furniture design with a competitive pricing strategy

Business Overview

Vision and Mission Statement

Furniture and more is a partnership company specialises in providing top of the line high quality range of home furniture and office to personal office furniture. Our customers are present in all levels of society and business that have a keen eye for high quality craftsmanship and design and they can afford quality furnishings. We will continue to expand our product lines and introduce new designs based on the needs of our customers and market trends.

Objectives

Our primary objectives over the next 2 year are to: 1. Break even on the business income on first year 2. Increase sales by 5% during the next 24 months by increasing sales of our new and more desirable product lines. 3. Expand our product lines to meet customer demand. We will introduce new types of products

Ownership and Management

Furniture and more, is partnership owned company with 4 investors partners currently equally owning is 25% each of the company, with 3 silent partners and the main owners being its main operations and management leader.

Financing Plan

Starting up cost

All projected financial planning and assumption are based on the current economic climate and environment, and that the climate improves to favour the economy. But loans, interest and accruals are currently at an average of 8%, but will be calculated at 10% incurred rate presumed and calculated on the worst case scenarios basis. • The total needed capital for, Furniture Store etc is £60,000. Owner's cash contribution is £20,000 and other two investors/partners is £20,000. • An overdraft facilities for the business account of £5,000 interest free • The amount needed in loans is £10,000 for equipment and machinery, at full repayment by 5years at 10% ( £2549.64 annually). £16,000 for leasing building for a year, and £23,000 for overall operations, Goods and products for start up at £11,000 o Bring the total cost for opening and running to £60,000 • Majority of goods will be bought from whole sellers and manufacturers near and local

Product costing