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The University of Chicago Booth School of Business | Financial Accounting 30000 | Financial Statement Analysis Case Groupon: Constructing Projected Financial Statements
Designed by: Valeri Nikolaev Objective: Understanding the relation between financial statements and constructing a pro forma balance Sheet. Role of the presenting team. You are taking the role of Groupon’s management team whose task is to construct a projected balance sheet requested by a prospective lender (bank) as a part of loan application (using projections provided below). Explain and illustrate the process of constructing the projected balance sheet and what assumptions you needed to make (if any). Try to integrate answers to the questions below into your presentation (to the extent possible). Imagine you are presenting in front of real investors into your company interested in understanding Groupon’s financial position. You can structure your presentation any way you want.

Role of discussing teams. You are taking the role of lenders who are considering Groupon’s application for a loan. Think of questions to that you want to ask the management team during their presentation.

Note: Your team serves as a discussing team every week except for the week you make a presentation. The following information is taken from Groupon’s 2011 10-K. Some information is omitted to simplify matters; projected financial statements are hypothetical. Company overview. Groupon is a local commerce marketplace that connects merchants to consumers by offering goods and services at a discount. Traditionally, local merchants have tried to reach consumers and generate sales through a variety of methods, including: Yellow Pages, direct mail, newspaper, radio, television, and online advertisements, promotions, and the occasional guy dancing on a street corner in a gorilla suit. By

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