...is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analysis. It has been made to help clients in analysing the opportunities...
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...HISTORY Domino’s Pizza was founded in 1960 and since then has grown to become the largest pizza delivery company in the United States. It has grown from a mom-and-pop pizza store to a network of company-owned, franchise-owned stores in the United States and across the globe and was recently ranked number 1 in Forbes magazine’s “Top 20 Franchises for the Money” list (David, R 2013, p. 372). Domino’s Pizza was the brain child of the brothers Tom and James Monaghan who grew up in foster care and had dreams of success. In 1960 the brothers opened their first pizza store in Ypsilanti, Michigan named Domi-Nicks with a nine hundred dollar start up loan. In 1961 Tom acquired full and sole ownership of Domi-Nicks by trading his brother James a car, a Volkswagen Beetle to be specific, for his half of the business. He then changed the name to Domino’s Pizza Inc. During the period from 1965 to 1978 Domino’s experienced steady growth and had increased from the initial mom-and-pop store, to having 200 locations nationwide. The 1980’s saw continued expansion of Domino’s and its brand. They grew to more than 5,000 locations in the United States, Canada, United Kingdom, Japan, Australia and Columbia (David, R. 2013, p.372). In 1986 Domino’s Pizza launched its Pizza Partners Foundation which is 100% funded by team member and franchise contributions and has disbursed nearly $12 million to aid team members facing crisis situations. Company founder Tom Monaghan eventually retired in 1998...
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...Finding a company with Durable Competitive Advantage: Domino´s Pizza Group plc Value Investing. Autumn 2013 Author: Jero R. Marin. September 2013 Introduction Domino´s Pizza Group PLC (DPG) is the UK and Ireland's leading pizza delivery company and holds the master franchise to own, operate and franchise Domino's Pizza stores in these markets and also in Germany and Switzerland. It is a company based in UK and it is totally independent from the US Domino´s Pizza Corp with which it just holds an agreement to use the Domino´s brand name. With a Gross profit margin of 36.6%, a Sales compounded average growth rate in the last 5 years of 15.9%, and a Return on Equity of 48.6% it is worth a thoughtful analysis to determine Finding a company with Durable Competitive Advantage: Domino´s Pizza Group plc whether this company has really a sustainable competitive...
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...Financial Analysis Financial Analysis is used to assess the company’s viability, stability and sustainability. All the Values are taken from Prowess. | 1 | 2 | 3 | 4 | 5 | 6 | Year | Mar-08 | Mar-09 | Mar-10 | Mar-11 | Mar-12 | Mar-13 | Current ratio | 0.173 | 0.214 | 0.23 | 0.246 | 0.227 | 0.341 | The Current Ratio though increasing but it is less than 1. That indicates that Dominos current Liabilities exceed its current assets, thus Dominos may have issues catering its short term obligations. Though over the years it has realized this, and has started increasing its current assets. | 1 | 2 | 3 | 4 | 5 | 6 | Year | Mar-08 | Mar-09 | Mar-10 | Mar-11 | Mar-12 | Mar-13 | Quick ratio | 0.084 | 0.098 | 0.142 | 0.129 | 0.119 | 0.231 | Quick Ratio of less than 1 indicates that company doesn’t have liquid cash to cater its short term demands. All the values are less than 0.25, thus company doesn’t realize the need to increase its liquid reserves. | 1 | 2 | 3 | 4 | 5 | 6 | Year | Mar-08 | Mar-09 | Mar-10 | Mar-11 | Mar-12 | Mar-13 | Debt to equity ratio | 3.229 | 3.562 | 0.092 | 0.052 | 0.044 | 0.027 | In March 2008 and 2009 the Debt-to-Equity ratio was very high. Dominos was too much dependant on its debt for their operations, but post 2010, Dominos changed its strategy and started to run the organisation using its own funds. Dominos created enough cash flow to fund expansion through internal funding. Dominos claims to have attained “Zero Debt...
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...renovations have taken place to transform two city blocks into a walk able, urban environment, although the surrounding area has yet to undergo revitalization. Murals, brick pavers, and other street elements have polished the rough look of the warehouses and have made the area a popular leisure and dining destination. 1. Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables. As previously mentioned the average house hold size is 4 and the median income is approximately $30,000 per year. Average housing prices beginning at $146,000. Lastly, the median in rent begins at $700 per month. The financial variables per house hold would have an effect on consumers purchasing pizza from Dominoes. In addition to financial variables one could consider the racial and ethnic demographics of the community. The bishop arts population is a predominately Hispanic community. Therefore is comprised of many restaurants of the Hispanic culture. However there are approximately ten pizza...
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.................2 Corporate Overview….………………………...………………………........................................3 Target Market ……….………………………………....................................................................7 Marketing Strategies…………..……………….…..…………………………...............................10 Conclusion.......................................................................................................................................12 References.......................................................................................................................................12 Abstract Back in August 14, 2012 Domino’s Pizza officially changed their name to Domino’s (PR Newswire, n.d.). It has come a long way from its humble roots in 1960 in Ypsilanti, Michigan. According to the Domino’s webpage, brothers Tom and James Monaghan borrowed $900 and purchased a pizza store in Ypsilanti, Michigan named "DomiNick's," (Domino’s, n.d.). Its international presence commenced in 1983 opening its doors in Winnipeg, Manitoba, Canada. United Kingdom Domino’s followed in 1985 which also was the same year, Domino's opened its 1,000th store overall. In 1985, Domino’s stores were opened in the United Kingdom and in Tokyo, Japan. Fast forwarding to 1997, it had expanded to 1,500 international locations. By 2014,...
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...Domino’s Pizza Analysis of Marketing Strategy Prepared By: Muhammet GÜVEN 1002090089 Hanım Eylül ŞAHİN 1002090110 Esra ASLAN 1002100128 Kübra AYDIN 1002100028 Istanbul University May, 2014 ------------------------------------------------- An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry. Table of Contents EXECUTIVE SUMMARY 2 History 2 Industry 2 SWOT Analysis 2 Competition 3 Recommendations 3 HISTORY of DOMINO’S 3 Mission and Vision 5 DOMINO’S’ LOGO 6 PRODUCTS OFFERED IN DOMINO’S PIZZA 7 Menu 7 ENVIROMENTAL ANALYSIS OF DOMINO’S PIZZA 9 Remote Environment 9 Internal Environment Analysis 10 PIZZA’S MARKET SHARE 11 MARKETING STRATEGIES OF DOMINO’S PIZZA 11 SWOT Analysis 14 Strengths 14 Weakness 15 Opportunities 15 Threats 16 MARKETING MIX 16 CONCLUSION 18 APPENDIX 19 To: Doc.Dr.Zehra BOZBAY Subject: Domino’s Pizza Date: May 2014 EXECUTIVE SUMMARY History Starting in 1960, Domino’s Pizza, Inc. (Domino’s) was formed by two brothers from Michigan. The two started the business after purchasing a store named DomiNick’s. They converted the name to Domino’s five years later. In 1983, Domino’s went international. Today, Domino’s employs about 10,500 people between their 8,700 stores worldwide. The company has been traded on the NYSE as DPZ since 2004. Industry The pizza industry...
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...Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The following market plan will show in detail the opportunities Domino’s has on the horizon that they can utilize their competitively low prices for, and the steps and tactics they will need to implement in order to achieve success in this new field. Company Overview In 1960, brothers Tom and James Monaghan borrowed nine hundred dollars to purchase “DomiNick’s”, a pizzeria in Ypsilanti, Michigan (History, n.d). After growing bored of the pizza business, James traded Tom his half of the company for a Volkswagen Beetle, making Tom the sole owner of the company (History, n.d). Monaghan changed the company name to the one we know and love today, Domino’s, in 1965 with a mission to sell more pizza, and have more fun (Domino's Vision, Mission and Value...
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... Mission statement: “To be the best pizza for every occasion.” We are P.E.A.R.L.S: Passion for excellence Execute with positive energy and need Accountable for growth in customer and satisfaction Recognize the achievement for others and have fun doing it Listen and more importantly respond to the voice of the customer Marketing strategy: The marketing strategy for pizza hut is very simple: “We want to satisfy our customers by offering them the best”. They have used the word CHAMPS to describe their marketing strategy, which means cleanliness, hospitality, accuracy, maintenance, product quality and speed. They have gone further by using two F’s which stand for friendly and familiar. For pizza hut customer service means providing customers with uncompromising product quality, offering them with the highest value for money and giving them service that is warm friendly and personal. Pizza hut aspires to give its customers “customer mania”- the kind of service that ensures that every visit of the customer is a memorable one. Marketing mix: Since an international fast food chain like pizza hut demands both quality product and a high quality service and environment, its marketing mix comprises of all the seven P’s namely the product, price, promotion, place, people physical evidence and process. Product: Pizza hut offers a large variety of pizzas to its customers in many flavors. These would include cheesy...
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...Financial Management Author’s name: Stuart Lauderdale Student ID: 21330588 Date: 21st January 2014 Module: Managing budgets and Interpreting Financial Statements Module Code: BM459DO Contents 1.0 Introduction 3 2.0 Method 4 3.0 Budgeting Systems Overview 4 3.1 Budgeting-Key Considerations 6 3.2 The Difference between Profit Centres and Investment Centres 7 4.0 Lightning Limited Illustration 8 4.1 Lightning Limited Analysis Using Accounting Ratios. 9 4.2 Lightning Limited Summary 10 5.0 DPG Budgeting Method 11 6.0 Summary 11 Bibliography 13 1.0 Introduction The purpose of this report is to analyse the system employed by the Operations department of Dominos Pizza Group (DPG) in creating budgets with reflection on the system’s suitability by reviewing alternative methods. The importance of timeliness and other budgetary measures will be factored into the report. The key inputs for designing a budget will be explored along with further research to illustrate the difference between both a Profit and Investment Centre. The financial statements provided for the Lightning Company will be analysed and a minimum of eight financial ratios will be used to determine accomplishment of said company from two perspectives. One being management of the said company and the other being as a prospective investor. All findings will be reported and presented as clearly as possible to enable anyone new to...
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...Nicholas Duerson Whitney Snyder Business 112 February 24, 2014 30 Years of Papa’s Pizza It all started 30 years ago, when John “Papa” Schnatter crafted the idea to knock out a broom closet inside of his father’s tavern located in Jeffersonville, Indiana (Papa Johns International 1). After receiving a business degree from Ball State University and turning his father’s failing tavern around with an idea of pizza, Mr. Schnatter would wind up selling his beloved ’71 Camero for a $1600.00 investment towards pizza equipment. (Papa Johns International 1) It was that entrepreneurial move which would eventually solidify an excellent business model to launch what is now known as “Papa John’s” and currently the third largest pizza franchise. Taking a look at how Mr. Schnatter rose his company to that achievement; you will see that popular partnerships, international expansion, and a first-class outlook on “quality over quantity” pays out in the long run! Papa John’s was conceived on October 2, 1984, when Mr. Schnatter knocked out a broom closet inside of his father’s tavern. (Papa Johns International 1) The business was nearly bankrupt, but Mr. Schnatter took initiative and planned to sell $5 dollar pizzas and 50 beers up front in his father’s business. It was that entrepreneurial move to start his own business that would keep that drive going. Only after a short and successful year, Mr. Schnatter would open his first Papa John’s store. Papa John’s started franchising their...
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...considering opening a Domino’s Pizza in my community within the Virginia Beach area. In this paper I will present to you, a data analysis and a forecast of Domino Pizza’s sales revenue that consist of the demographics within my community. These demographics consist of the population size, the average income per household and the independent variables which include the price in pizza and soda. This demand analysis will be used to give an estimated forecast that will assist in my business making decision technique, which will determine if it will be beneficial for me to open a Domino’s Pizza in my area. To determine if I will enter into the market place in Virginia Beach, I will research the reported demographic and independent variables that are relevant to complete a demand analysis that has been provided to me from different resources within my community. By using Excel to calculate, I will input the data that I have collected to create an estimated regression analysis. Once the calculation has been provided, I will be able to interpret the coefficient of determination, and how it has provided an influence on my decision to open the pizza business in my area. Variables. The significant dependent variable (Y) that was used to create this research was the pizza and soda sales revenue. This data was taken from the last four years, which include 2008 through 2011. The total sales revenue in the Virginia Beach area, for Domino’s Pizza, in 2008 was $100,425, in 2009...
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...Domino’s Pizza 1 Running head: DOMINO’S PIZZA Domino’s Pizza Marketing Plan the Past Years Andrea R Watson DeVry University Keller Graduate School of Management Marketing Management 522, Section F Domino’s Pizza 2 DOMINO’S PIZZA MARKETING PLAN THE PAST YEARS Domino’s Pizza Marketing Plan the Past Years 1.0 Executive Summary Domino’s Pizza strong financial performance during 2005 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth, however, Domino’s has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on socio-cultural shifts occurring in the United States and elsewhere, and finally continually redefine its in store dining strategies relative to the growing rise of online sales. Lesser competitors have higher in store and same store sales than Domino’s, and also have broader mix of lunch and dinner alternatives. In addition, according to Roper (2005) 58% of American households are willing to try a new dinner alternative relative to cooking or ordering out. Compounding this is the fact that 73% or 3 out of every four households by 4:30pm are clueless as to what will be served for dinner. These two insightful figures provide a glimpse into how volatile the quick service restaurants (QSR) marketplace is. Clearly the use of up sell, cross sell ad incentives to drive up...
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...purposes in doing this report are to learn about the aspects of Domino’s Pizza delivery service and the ways Domino’s Pizza deal with the provider gaps to meet the customers’ expectations, also creating the perceptions of its service along the way. By using the Internet and other related sources as tools to dig deep into one of the most famous foreign pizza delivery brands in Vietnam, we have collected and totalize a great amount of useful and precise information about both Domino’s Pizza Company itself and the delivery service that it provides. Thanks to that, the result is the broad, both general and detailed view about Domino’s Pizza Company with its market segment, target customers, positioning and the ways it executes its service process through closing the provider gaps to better serve its customers. From that, we have drawn some conclusions and given out some proposals for Domino’s Pizza to further modify its service to match the unique features of Vietnamese customers and market. CONTENT SYNOPSIS i CONTENT ii ACKNOWLEDGEMENTS iii INTRODUCTION 1 COMPANY INTRODUCTION 3 LITERATURE REVIEW 5 MARKETING ENVIRONMENT AND SWOT ANALYSIS 7 I/ Marketing environment: 7 1. Microenvironment: 7 2. Macroenvironment: 8 II/ SWOT analysis: 9 CUSTOMER-DRIVEN MARKETING STRATEGY 11 I/ Market Segment: 11 II/ Target market: 11 III/ Differentiation: 11 IV/ Positioning: 12 PROVIDER GAPS ANALYSIS 13 I/ Gap 1 - The Listening Gap: 13 1/ Marketing Research: 13 ...
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...Domino’s Pizza Executive summary: Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives:...
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