...failure of companies. Carrefour is a well-known brand throughout the world. This case study report offers an understanding of the Carrefour Middle East operations. The report begins with an introduction of the company and its brief history, followed by its organizational structure and business model. The subsequent section explains the logistical and cross-functional drivers and their role in the Carrefour supply chain design. It is followed by Carrefour’s operational strategies in the Middle East and its value chain. Lastly, some of the existing supply chain challenges faced by the company in Middle East are explained followed by the roadmap ahead. Introduction Supply chain management is one of the key activities that determine the success of a company (Cambra and Polo, 2008; Quayle, 2003). Companies consider various key factors and practices while designing supply chain strategies. 1.1 Carrefour Company Background Carrefour was founded in 1959 on the basis of a collaboration between two budding entrepreneurs, Marciel Fourniel and Louis Defforey in Eastern France ( Carrefour History,2004). Carrefour was primarily geared towards being one of only a few free service supermarkets in France during this time due to the grocery store business being known as family run operations. In 1963, Carrefour invented a new concept : the hypermarket, and opened its first hypermarket location outside Paris which sold various food and non-food items (Carrefour Group History , 2013)...
Words: 4301 - Pages: 18
...INTRODUCTION This is an analysis and strategies report that a French group of retail sector called Carrefour needs to use to expand his business in China before other foreign competitors expand in China. Carrefour is a French group of the retail sector founded in 1959 by Defforey Fournier. Currently, Carrefour is the second largest group in this sector in terms of revenue behind Wal-Mart and it is number 1 in Europe, South America (Chester, 2012) Carrefour is also present in Asia with around 371 hypermarkets and with 64 hypermarkets in other areas of the world in the form of local partnership and its aim is “to become the preferred retailer that is supportive throughout the world” in all of its formats (Carrefour Foundation Annual Report, 2010) China is an Asian country, with two states currently claim to have sovereignty: the People's Republic of China, which controls 99.6% of its territory and the Republic of China, which only controls Taiwan. It’s only in 2008, that the two governments united, have agreed for a more cooperative atmosphere (BBC Monitoring, 2014) Currently, China is the most populated country in the world with around a population of 1.33 billion. China has 20 cities with more than 5 million of people and 100 cities with over 1 million people. In the period of 2011 and 2015 China’s annual average GDP growth is predicted to be 9.5%. China is the largest growing GDP per capita in the world (Rodgers, 2012) China is a country with the world’s largest exports...
Words: 1475 - Pages: 6
...Marketing FoundationMKT 2222 | Group Project: Carrefour | April 4th 2008 | | Group Members & Student Numbers:Fikri Fikrioglu – M00013290Mohammed Moin – M00074462Christos Andreou – M00022720Seminar Tutor: Paul GarneauSeminar Number: Seminar S03 | Table of ContentsBackground Information and Company Description of Carrefour 2The Marketing Environment 5SWOT Analysis 10 Consumer Decision Making Process 16Market Segmentation 20Positioning of the Company 22The Marketing Mix 23The Competitive Situation of the Company 26Primary Data Collection & Evaluation 30Conclusion 40Bibliography & References ...
Words: 13508 - Pages: 55
...Carrefour and Grupo Pão de Açúcar Merger Intercultural Negotiation Rafael Campos de Oliveira November 2012 Contents Table Introduction Background Information a. Background Information of Carrefour b. Background Information of Pão de Açúcar c. Background Information of Groupe Casino 1. Situation before the negotiation 2. The proposal 3. Groupe Casino position 4. End of Negotiation 5. Future for Carrefour and Pão de Açúcar 6. Final commentaries 7. References Carrefour and Pão de Açúcar merger Introduction This paper will describe the negotiation to merge Pão de Açúcar, the largest retailer in Brazil, and Carrefour, the second largest supermarket chain in the world. The initial plan was to create a Brazilian super retail chain with a global presence but due to several reasons the negotiation didn’t succeed. These reasons will be presented in the following chapters, along with an analysis comparing the theories learned in the Intercultural negotiation class. The methodology of this research was based in articles published by newspapers, containing both analysis of this case and interviews with the people involved. Background information BACKGROUND INFORMATION OF CARREFOUR Carrefour S.A. is a one of the largest hypermarket chains in the world – according to public information – it had more than 1395 hypermarkets at the end of 2009. Carrefour is...
Words: 2919 - Pages: 12
...Aroq Ltd. All rights reserved. Page ii Single-user licence edition This report is provided for individual use only. If you would like to share this report with your colleagues, please order additional copies or sign up for a multi-user licence by contacting: Kathryn Wedgbury Research manager, just-food.com Tel: +44 (0)1527 573 604 Email: kathryn.wedgbury@just-food.com Copyright statement © 2008 All content copyright Aroq Limited. All rights reserved. This publication, or any part of it, may not be copied, reproduced, stored in a retrieval system, or be transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Aroq Limited. This report is the product of extensive research work. It is protected by copyright under the Copyright, Designs and Patents Act 1988. The authors of Aroq Limited’s research reports are drawn from a wide range of professional and academic disciplines. The facts within this report are believed to be correct at the time of publication but cannot be guaranteed. All information within this study has been reasonably verified to the author’s and publisher’s ability, but neither accept responsibility for loss arising from decisions based on this report. Incredible ROI for your budget – single and multi-user licences We understand the pressure your research budget is under and price our reports realistically. You won’t...
Words: 3625 - Pages: 15
...Master of Business Administration Strategic Management Carrefour Misadventure in Russia Supervised By John Kalmus Submitted By STU 22782 Submitted To IBAM Word Count 3898 Submission Date 22 January 2011 Carrefour strategy is comprised of following components • Organic, Sustainable and Profitable growth • Fast return on capital employed • Market Leadership through • Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands of products under one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and world second largest. Carrefour Major Merger and Acquisitions • 1998 acquisition of Comptoirs Modernes • 2000 merger with Promodes • 2000 partnership with Maus group to enter to Switzerland • 2001 acquisition of Notre largest retailer in Belgium • 2003 acquisition of Italian retailer Hyparlo which increased its stake in Colombia from 55 to 100 • 2003 joint venture with Norwegian company Norges Gruppen • 2003 acquisition of Ahold in Poland • 2004 sold 1.2 billion $ assets for growth • 2005 acquisition in Taiwan, Turkey, Cyprus and France • 2005 sold $264.1 million assets to Tesco in Czech Republic and Slovakia • 2006 acquisition of 5th largest retailer in Spain • 2006 selling of South Korea operations to E-Land • 2007 acquisition in Romania • 2010 100% acquisition of Turkish company ...
Words: 4424 - Pages: 18
...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home page » Business and Management Should Companies Comply With China's Terms In: Business and Management Should Companies Comply With China's Terms Should companies comply with China’s terms? As our society advances towards a global society, and companies begin to transition themselves into multinational and global organizations, the question of which rules and regulations should the company follow is likely to precipitate. I feel such is the case with China. I believe prior to answering the question of foreign nation compliance, one should examine the reasons why an organization has entered into that foreign market. The primary objective is typically profits, a secondary could be expansion, an initiative to become a globally known brand and gain international market share. Once the fundamental question of “why” is answered, the remaining issues, such as foreign government policies, can be addressed as well. So should a company comply or defy? Proponents of both sides of the fence are up in arms and ready to debate their stance. Proponents argue loss of market share if a company decides to leave a potentially new market, especially an international market. And proponents of defying the compliance terms are citing moral and ethical beliefs which make it wrong to comply with a communist government (http://hbswk...
Words: 506 - Pages: 3
...loblaws Loblaw Companies Limited Case Study Table of Contents Introduction 3 External Analysis 4 Internal Analysis 8 Alternatives 9 Recommendation 10 References 11 Introduction Loblaw Companies is facing the greatest competitive challenge of its recent history with the launch of Wal-Mart into their markets. Having originally entered the market in 1994 through the acquisition of 122 Woolco Stores, Wal-Mart is planning to open their first SuperCenter in Canada imminently. Known for their Every Day Low Price (EDLP) value proposition, exceptionally efficient supply chain, logistics and ERP process execution, marketing aimed at budget-conscious buyers, and product selection, Wal-Mart is a strategic threat to Loblaw. While Wal-Mart is a strategic competitive threat, Loblaw must also stay focused on coordinating their competitive strategy to also stay ahead of dominant grocery competitors including Sobeys, Metrics, A&P, and Canada Safeway. In addition, wholesale clubs, specialty chains, convenience stores and online shopping are additional considerations to keep in mind when defining a strategic response o Wal-Mart. Any competitive response on Loblaw’s part must support and strengthen competitiveness in each of these other channels, or the company risks becoming out of balance from a competitive standpoint. Pricing as a competitive differentiator for Loblaw is not to be taken in isolation;...
Words: 2064 - Pages: 9
...1758. Renamed ÆON in 1989, it operates stores throughout Japan under JUSCO and other names and also has a presence in Malaysia, Hong Kong, mainland China, and Thailand. In 1985 the first JUSCO overseas store was opened, in Plaza Dayabumi, Kuala Lumpur, Malaysia, as a jointly-owned company with Cold Storage (Malaysia) and three local companies. It was the first time that a Japanese company had entered into a significant joint venture in the Malaysian retail industry. JUSCO assumed total operational control of the chain in 1988. Currently 18 JUSCO stores and supermarkets are in operation in Malaysia with another four confirmed openings and three planned stores by 2010. 2. CARREFOUR Company Carrefour is a French international hypermarket chain. The headquater of Carrefour is located in Levallois-Perret, France....
Words: 4926 - Pages: 20
...Wal-Mart in China Executive Summary Wal-Mart Stores Inc. is the largest retail company in the United States and is larger than any other retail chain in the world. Wal-Mart is more than just the world's largest retailer. It all started with a simple philosophy from founder Sam Walton: Offer shoppers lower prices than they get anywhere else. That basic philosophy has shaped Wal-Mart's culture and driven the company's growth in the United States. This culture is most prevalent at the company's headquarters in Bentonville, Arkansas. Wal-Mart has had phenomenal success in the US due to a few key factors. First, a model based on cost control was centered around offering the lowest prices in the market, with an emphasis on beating any competitors’ price by an average of around 20%. Second, it targeted a niche by focusing on the customers that everyone else seemed to neglect, the small town shoppers. Wal-Mart started by concentrating on opening stores in small towns and introduced innovative concepts such as self-service. Their strong customer demand in small towns led to the rapid growth of Wal-Mart. The main reason for Wal-Mart's success in smaller towns was that it offered low prices and catered to the specific needs of the targeted consumer. The strategy was especially successful as it achieved instant market saturation leading to very strong loyalty. This strategy also helped Wal-Mart stay below the leading competitor’s radar while building up their competitive...
Words: 4869 - Pages: 20
...Redesigning retail: Operating model imperatives for international retailers Deploying the right operating model can help international retailers drive profitable growth by balancing customer relevance and operational efficiency across diverse and dynamic markets. Today’s consumers are a formidable bunch. Armed with more information than ever thanks to technology, they shop anytime, anywhere and with anyone they choose. Moreover, choice, convenience and service mean just as much to them as price. Evolving customer demands are driving retailers to tailor their offerings, expand into new business segments and enhance customer touch points. At the same time, competition— always fierce in retail—is intensifying. Only the fittest or luckiest retailers have survived the global downturn, and investors are demanding ever better performance from them. Already-lean retailers are searching for new ways to achieve structural and operational efficiencies in a bid to outpace competitors. Furthermore, new players from other retail segments and industries are ramping up their retail presence. For example, big-name manufacturers including Apple, P&G and Nike are now bypassing traditional retailers and reaching consumers directly through multiple channels. Growing numbers of retailers are going international—and small wonder. Home markets are saturated, but markets near and far, particularly in emerging economies, still offer white space (see Figure 1). The world’s largest retailers are entering...
Words: 5309 - Pages: 22
...COST MANAGEMENT CONCEPTS Introduction The concepts of cost management and strategic management are the foundations for managers. The growing pressures of global competition and technological innovation have made cost management more critical and dynamic than ever before. Now cost management has moved towards a broader strategic focus than that of product costing. This so-called strategic cost management needs to facilitate strategic management in order to allow the firm to retain its competitive advantage. In order to implement this, benchmarking, value chain, balance scorecard and SWOT analysis should be undertaken. A firm should then identify its strategic positioning in the market: how it will sustain a competitive position. Furthermore, the strategic role of cost concepts will also be described in relation to product/service costing, strategic decision-making (cost driver analysis), planning/decision making and control/feedback purposes. Costs are now more complex than ever since large companies like Proctor & Gamble have a large product portfolio, and costs have become a vital element of a firm’s strategy. In order to understand these concepts fully, we will relate them to real businesses; in particular, we will analyze these concepts with relation to the McDonald’s corporation. Strategic Management Strategic management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives...
Words: 2772 - Pages: 12
...UK retailers. ● ● ● Introduction In April 2009, Tesco, the UK’s largest retailer and private sector employer of labour, announced annual sales for 2008/09 of almost £60 billion (x66bn or $90.2bn) together with profits of £3 billion (x3.3bn or $4.5bn). After a dramatic decade-long transformation from purely domestic operator to multinational giant, Tesco now had a remarkable 64 per Source: Getty Images. cent of its operating space outside the UK, was developing increasingly strong businesses across 11 Asian and European markets, had a rapidly expanding ‘start-up’ subsidiary operating in the western USA, and had announced its entry into the Indian market. Moreover, as signalled in both the title of its Annual Report (Value Travels) and the prominence given in that report to its international profile, the firm was publicly expressing its confidence that it had mastered the art of international expansion, so long a weakness of UK retailing. Tesco’s emergence as the world’s third largest retailer, operating 2025 stores and employing 183,600 staff outside the UK by 2008/09, represents one of the most...
Words: 5448 - Pages: 22
...business and financial performance of an organisation over 3 year period. The reason behind my choice is that it gives me a platform to analyse the financial performance of a public limited company. This would enhance my analysis skill of practical world and help to develop on my weaknesses. I have done the ratio analysis on fictitious company set by different authors but never had an opportunity to apply them on a real life scenario. 1.2 Reasons for choosing the organisation I have decided to choose Tesco plc for this research and analysis project .Tesco plc is the largest retailer in the UK and third largest in the world behind Wal-Mart and Carrefour. According to TNS Worldpanel over £1 in every £7 (14.3%) of UK retail sales is spent at Tesco. (http://en.wikipedia.org) .Tesco has largely contributed to cut spending on our daily needs. It has wide ranges of services and products which would help me to analyse different aspect of the business. Its growth in the international market is quite significant and it has became a threat for Wal-Mart and Carrefour as a international rival .Therefore I found Tesco to be the best choice compare to other supermarket retailers. Comparison I will compare the performance of Tesco plc with j Sainsbury plc. They are both listed in the London stock exchange. J Sainsbury plc is the third largest retailer in the UK with a market share of 16.1% and ASDA is the closest competitor with a market share of 16.8% according to the latest report by TNS...
Words: 6923 - Pages: 28
...UK retailers. ● ● ● Introduction In April 2009, Tesco, the UK’s largest retailer and private sector employer of labour, announced annual sales for 2008/09 of almost £60 billion (x66bn or $90.2bn) together with profits of £3 billion (x3.3bn or $4.5bn). After a dramatic decade-long transformation from purely domestic operator to multinational giant, Tesco now had a remarkable 64 per Source: Getty Images. cent of its operating space outside the UK, was developing increasingly strong businesses across 11 Asian and European markets, had a rapidly expanding ‘start-up’ subsidiary operating in the western USA, and had announced its entry into the Indian market. Moreover, as signalled in both the title of its Annual Report (Value Travels) and the prominence given in that report to its international profile, the firm was publicly expressing its confidence that it had mastered the art of international expansion, so long a weakness of UK retailing. Tesco’s emergence as the world’s third largest retailer, operating 2025 stores and employing 183,600 staff outside the UK by 2008/09, represents one of the most...
Words: 5448 - Pages: 22