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Financial Crisis Effects on Romanian Banking System

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ANNALS of the ORADEA UNIVERSITY. Fascicle of Management and Technological Engineering, Volume X (XX), 2011, NR2

FINANCIAL CRISIS EFFECTS ON ROMANIAN BANKING SYSTEM Anca Maria Roşu Academy of Economic Studies of Bucharest, Institute of Doctoral Studies, anca.rosu@yahoo.com

Keywords: financial crisis, effects, marketing strategy, banking services, Romania

Abstract: The financial turmoil has prompted a reality check of the banking system. This paper builds on an overview of the global financial crisis effect in Romania, emphasis the reaction of the banks in the economic crisis context and how their behavior changed and extends with measures undertaken for mitigating the effect of the crisis to enable a better understanding of the changes and trends of bank marketing strategies during crises. The purpose of the paper is to give suggestions on possible policy responses to the changing consumer buying behavior and to address the effects of the crisis on banking sector strategies.

1 Introduction

The National Bureau of Economic Research defines a crisis as a major reduction in economic activity for several months, reflected in the decrease of GDP, decline of individual’s income, reduction of the level of employment, decline of industrial production and consumption. The majority of banking crises follow a common pattern of causes and consequences [Klomp, 2010]. Banking crises are initiated by deregulatory measures, which lead to overly rapid credit expansion, and increases of asset prices. At some point, the bubble burst, with a dramatic fall in prices, disruption of the asset markets, widespread bankruptcies, increase in non-performing loans, credit losses, and acute liquidity problems within the banking system. Finally, governments have to bail out the weak banking system

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