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Financial Management

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Performance dynamics of an individual entrepreneur in Bangladesh 1. Historical background:
SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player.
SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SPL was more than Taka 11.46 Billion (US$ 163.71 million) with about 16.43% market share (April 2009– March 2010) having a growth rate of about 16.72%.
SQUARE Pharmaceuticals Limited has extended its range of services towards the highway of global market. It pioneered exports of medicines from Bangladesh in 1987 and has been exporting antibiotics and other pharmaceutical products. This extension in business and services has manifested the credibility of Square Pharmaceuticals Limited.

2. Product profile:
SQUARE Pharmaceuticals Limited, the flagship company of SQUARE Group, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player.
It is committed to ensure strict compliance with CGMP norms and regulatory requirements in every phase of manufacturing, quality assurance, and distribution of medicines. To comply with CGMP SQUARE has state-of-the-art technology in production and quality control. In addition, USFDA/MCA standard new plant is now at the completion stage.
Documented Quality Management System (QMS) is integral part of all of SPL operations. People at all levels are committed to adopt advanced technology for continuous development. Being confident with the sophisticated manufacturing and quality assurance technology of SQUARE, multinationals from industrialized countries now have agreements with Square for having their products manufactured in Bangladesh. It has latest technologies for production of wide varieties of dosage forms including Tablet, Sustained Release formulation, Capsule, Metered Dose Inhaler (MDI), Injectable, Syrup (liquid and dry), Suspension (liquid and dry), Pediatric Drops, Nasal & Ophthalmic formulations, Topical Gel/Ointment/Cream, and oral care formulations.
Current product mix of Square Pharmaceuticals Ltd. comprised of products from the following types of Drug Delivery Systems:
Tablets:
* Non-coated (Vaginal, Dispersible, Chewable, Plain) * Coated (Sugar coated, Film coated, Enteric coated) * Sustained released (coated/non-coated) * Capsules * Injectables:

a. Vials containing dry powder for injections b. Small volume parenterals c. Liquids: * Oral (suspension, syrup, drops, and stomatologicals) * Topical solutions * Nasal drops * Semisolids (creams, ointments and gels) * Solid suppository formulations * Metered Dose Inhalers (MDIs) * Dry Powder Inhalers (DPIs) * Sterile Ophthalmic Formulations (drops) 3. Market status:
Current Market Overview:
In Bangladesh Pharmaceutical Market, Antiulcer is one of the fastest growing portfolios. It is because of our unhealthy food habits, lifestyles, activities & overall situation says that the majority of our population suffers from Hyperacidities. That’s why this market is expanding day by day with the time passes& there are huge potential factors to introduce a new Antiulcer product in the market. And because of its potential market we become interested & planned to work in it. That’s the main background for choosing omeplizor injection preparation.

Competition:
Competitors are divided into two parts. The Companies which are offering the Omeprazole Injection preparation with exactly same molecules are considered direct competitors. And the companies which are offering the preparation with not exactly same molecules but somewhat similar molecules which works for same.
The major Competitors: * Incepta * ACI * Popular

4. Employee Structure:

5. Performance Dynamics:

6. SOWT Analysis:
A SWOT analysis identifies and assesses the strengths, weaknesses, opportunities and threats an organization faces. SWOT analysis of the SPL illustrates to upper management what the company is excelling in, what improvements need to be made, where growth is possible and what preemptive measures need to be taken to protect shareholder or company value.
Strengths:
* It has Company Strength & product strength, Company strengths effects positively on the product, & products strength also effects positively on the Company * Square has highly skilled sales forces & very efficient &wide distribution channels * Square maintains high quality standards for its products, that why it enjoys a good position in the market

Weaknesses: * Square has introduced the Omeprazole Injection late in the market * Omeprazole Injection has introduced already by Incepta &popular before Square * It has lost the opportunity to be the be the first introducer & can’t enjoy the benefits of it * Square needs to consider the loss of late introduction & work on market considering this disadvantage

Opportunities: * In the market, the number of Antiulcer patients is increasing, when the number of patients increases the possibility of a good return from the required drug increases * On that perspective we are seeing a good opportunity for our Omeprazole Injection since the market is growing

Threats: * Some other companies are planning or in process to introduce Omeprazole Injection in the market. * When they will introduce, they will through a competition in the market as well. Square needs to consider the competition in planning of their marketing strategies to respond to this threat & fight back.

7. Possible majors to improve performance:

8. Conclusion Remarks:
Square Pharmaceuticals Ltd. has a very good working environment where the employees get enough opportunity to show their ability and creativeness. Its communication channel is superb. Informal channel of communication is very active. Many interdepartmental issues are solved in informal meetings, often over a cup of tea. Every member of Square Pharmaceuticals Ltd. feels like he or she is a member of the Square family. This family feeling is a big asset for this company. Most of the employees are dedicated and motivated to work. Since good performance is always highlighted and creative ideas welcomed people are eager to contribute their best. Square Pharmaceuticals Ltd. believes in honesty in every phase of business. The management promotes this idea to its workers. It always tries to improve the efficiency and skill of its employees. It spends huge amount of money in maintaining its employees in effective way. The image of the company is also good all over the country. Customers all over the country recognize Square as a quality company and an honest company. * Quality and control: According to international standard square pharmaceuticals ltd. should maintain their product quality. * Local market share: At present in Bangladesh square pharmaceuticals is the market leader in pharmaceutical sector. Its followers and competitors always try to increase their percentage of market share. So square pharma concentrate more to increase his market share. * Dynamic sales strategies: Due to the customer complaint and the lack of guidelines to prevent untrained sales staff from serving customers, we recommended that square pharma should take dynamic sales strategies for higher customer satisfaction.

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