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Financial Ratios

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Submitted By gdot80
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Choose 4 different financial ratios from your text, course materials, and/or Web resources.
Answer the following questions:
What do they tell you about a firm?
Why is it important for a bank to understand these financial ratios?
Why is it important for an investor to understand these financial ratios?

Financial ratios are important when it comes to understanding the financial health of a company. My colleagues and I work for a financial service and are discussing the merits of the various financial ratios. We are to identify for financial ratios and what they tell us about it for and why it is important for banks to understand these financial ratios as well as the importance it has for an investor to understand these financial ratios. The company that I will be discussing about is the Coca-Cola Company. I browsed through the Coca-Cola website and also the "investors" portion of a website and looked at through their financial statements in 2008. These included the income statement, balance sheet and cash flow statement for the 2006 fiscal year. When conducting the market value ratio for Coca-Cola, it turns out that the P.E. ratio is 22.02 and the market to book value is 6.61. The market value ratio is a measure of how expensive the stock is (Brooks, 2010). The higher the price earnings ratio, the more we are paying for each dollar of earnings. The higher the market to book value, the more we are paying for each dollar of equity we have on the balance sheet. With the price earnings ratio at 22.02, it shows that is a high-growth company or that it may be growing faster than other companies. With a market to book value of 6.61, it shows that Coca-Cola how profitable the company is and shows how well they are able to utilize their assets. Secondly, we will be looking at Coca-Cola's profitability ratio. With the profit margin, it shows

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