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Financial Reports and Sec Filings

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ABSTRACT
Publicly traded companies make multiple reports available to their investors through their websites. Not only does these companies make their financial information available to the public, they must also send in detailed reports to the SEC. In this paper, we will be examining a world-wide publicly traded company, American Eagle Outfitters. We will be looking at the financial information that the company has made available for the public to see, as well as the annual form, or 10-K, that is filed with the SEC.

FINANCIAL REPORTS AND SEC FILINGS

Introduction American Eagle Outfitters, a leading clothing retailer, offering high quality, on-trend clothing options for men and women, adults and children alike. While being a worldwide retailer, American Eagle Outfitters is a publically traded company, which means that its financial information is available for everyone to see. Along with this financial information, AEO must also submit annual reports to the Securities Exchange Commission. In this paper, we will be reviewing the financial reports of American Eagle Outfitters and assessing the differences between each of the financial reports.

The Financial Reporting Model The financial reporting model is a written report of the financial condition of a company or firm. Investors and lenders, as well as government oversight, utilize financial reporting for different reasons. Investors utilize financial reporting in order to determine the financial health of a company or firm in which they are either intending on investing in or already invested in. Lenders utilize financial reporting in order to determine whether lines of credit are able to be extended if the company or firm seeks a loan. Government agencies tasked with oversight of accounting practices utilize financial reporting to maintain ethical accounting practices in the business environment. (Horngren, Sundem, Elliot, Philbrick, 2011) The financial reporting model maintains that the financial information reported by companies and firms must follow three criteria; (1) that the information must be useful in the decision-making process, especially in regards to investment and credit, (2) that the information must be useful in determining the potential of future cash flows, and (3) ample data must be submitted about a firm's or company's assets, as well as current and future obligations.

Supporting the Financial Model There are key principles that support the financial reporting model. These principles ensure that the data reported is useful and accurate. The financial reporting principles that support the financial reporting model ensures the data collected has materiality, understandability, relevance, reliability, comparability, consistency, timeliness and verifiability. (Horngren, Sundem, Elliot, Philbrick, 2011) This means that the data must be relevant, comparable, reliable, understandable, have material worth, consistent, able to be compared to another company's financial reporting, and it needs to be made available while the information can still be of use in the decision-making process. In the terms of comparability, if all the companies and firms utilize the same financial reporting guidelines, then whomever is reading the reports should be able to cross-reference the information from one company, or firm, to another. In the terms of timeliness, the financial data issued in the report must be as up to date as possible in order to have an effect on the decision-making process. If a company is trying to make decisions for the future of their company, using financial information from a decade ago is neither timely or relevant. In terms of materiality, the financial information garnered needs to be of material worth. The financial data on the costs of office supplies used is neither material or comparable.

Accounting Oversight In recent years, especially since the struggle with the economy, the call for tighter government oversight has been a clarion call in the financial sector. As of right now, three agencies oversee the regulatory standards of the accounting profession. These agencies are the Securities Exchange Commission (SEC), the American Institute of Certified Public Accountants (AICPA) , and the Financial Accounting Standards Board (FASB) monitor the accounting profession in order to ensure various aspects of the accounting trade. The SEC is charged with providing oversight in order to protect investors and to protect market integrity. These agencies use Generally Accepted Accounting Principles, or GAAP, to monitor and regulate the financial accounting sector.

The Role of Congress in Dispute Resolution The U.S. Congress established the Sarbanes-Oxley Act of 2002 in order to enact legislation to protect investors by improving in accuracy and reliability of corporate disclosures. This act signified major reform affecting the accounting profession and its clients. (www.sec.gov, 2002) Title I of the Sarbanes-Oxley Act of 2002 established the Public Company Accounting Oversight Board, or PCAOB, to oversee the auditing of the accounting of publically traded companies. As a third-party oversight board, PCOAB was given the duty of registering public accounting firms, as well as adopting a set of standards relating to the preparation audit reports for issuers, and conduct inspections of registered public accounting firms, as well as conducting investigations and disciplinary proceedings against registered public accounting agencies.

How the Annual Report and the 10-K Differ While both reports, the Annual Report to the company's shareholders and the 10-K Report to the SEC, contain much of the same data, about 75%. There is contained information that differentiates the two reports. The 10-K and the annual report both contain a 2 year audited balance sheet and a 3 year audited statement of income and cash flows. The annual report contains 5 years worth of select financial data, such as net sales, operational costs, total assets, long-term obligations, and a declaration of cash dividends per common share. The annual report also contains the company's management summary on the company's financial condition.

The 10-K report is a detailed report to the SEC that covers all pertinent financial data, but also contains data, such as management compensation, significant events, and financing issues that are omitted in the annual report.

The Difference Between a 10-K and a 10-Q The 10-K report is annually submitted to the SEC and often contains much of the audited information from within the annual report to shareholders. The 10-Q is a quarterly financial report which is less detailed than the annual report. Companies are required to file their 10-Q within 35 days of the end of the fiscal quarter, and are generally unaudited. Through these SEC filings, an investor can determine any information necessary about a company.

American Eagle Outfitters 10-K Report Now that we have finished going over the different aspects of financial reporting and government oversight, we begin reading over the latest 10-K Report filed to the SEC by American Eagle Outfitters. The first surprising submission by the retail is the large amounts of store closures that have been on the increase since FY2007, having gone from just 4 store closures in 2007 to 51 consolidated store closures and 23 AE Brand store closures in FY2010. This submission, coupled with the submission of the number of consolidated and AE Brand store openings This submission tells me, as a potential investor, that American Eagle Outfitters is in a locational repositioning that could affecting the year to year business. FY 2010 was the first year in which the store openings did not make up for the store closings, showing a slight shrinking of the business. (www.aeo.com, 2011) The second submission by the retailer that surprised me was that AEO showed an increase in Net Sales at the end of FY2010 than it posted at the end of FY2009. It is unknown to me as to why the company downsized in store locations but had increases to working capital, total cash and short-term investments, and no short or long term debt. The Current ratio exceeded the 3.0% mark for the first time in the 5 year reporting cycle.

In Closing When exploring the financial reports of a publically traded company, it takes more than a general perusal to find the information needed to make informed decisions. Investors pour over this data and dissect it in order to glean every bit of information possible. Informed people make informed decisions.

References

American Eagle Outfitters. (2011, March 11). American Eagle Outfitters, Inc Form 10-K. Retrieved from http://phx.corporate-ir.net/ phoenix.zhtml?c=81256&p=irol-sec&secCat01.2_rs=1&secCat01.2_rc=10http://

Horngren, C., Sundem, G., Elliot, J., & Philbrick, D. (2011). Introduction to Financial Accounting. Upper Saddle River, New Jersey: Prentice Hall.

Securities Exchange Commission. (2002). Sarbanes-Oxley Act of 2002 [Data file]. Retrieved from http://www.sec.gov/about/laws/soa2002.pdf

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