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TESCO PLC is a British multinational grocery and general merchandise retailer based in Welwyn Garden City, Hertfordshire, United Kingdom. Jack Cohen founded Tesco in 1919. Currently it is a biggest grocery market leader in the UK with a market share of around 31%. Tesco Plc is the second and third biggest grocery retailer worldwide measured by revenue and profit respectively. Initially, a retail grocery store in United Kingdom since 1990s by Tesco Plc has differential geographically and in areas as the retail sale of clothes, toys, books, gasoline, electronic, software, furniture, telecommunications, internet service and financial services. In 1990 saw the Tesco Plc reattached transferred than to be a down market high volume low cost retailer, to that addressed in several group in society, offering products ranging from “Tesco Value” data in “Tesco Finest” This enlargement of the recourse was winning and saw the chain grow 500 stores in the middle of 1990s to 2500 fifteen year beyond. Tesco Plc is listed on a stock exchange market and is included in FTSE 100. Market capitalization is around £18.100.000, such as at April 2015, 28th greatest from any company with a primordial listing on London Stock Exchange. The key issue company can face when choosing to operate under the cost model is that due to low profit margins grocery retailers become more vulnerable to external circumstances, such as financial crisis or natural disaster, and does not have sufficient capital to cover expenses.
By undertaking a research of the industry, I have identified three comparator companies Morrisons Plc , Aldi and Waitrose . I have chosen Morrisons as a main comparator for the following reasons: company operates within the same industry, serves similar product with bases in UK and Europe. have chosen Morrisons as a main comparator for the following reasons: company operates within

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