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Findings on Dth in Assam

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Submitted By Avinob
Words 371
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PREFACE
India, with its booming economy, plus 8 digit growth, is witnessing a surge in the income levels. This has led to increased demand for entertainment and luxury and people now want to enhance their television viewing experience. Their increased desire for superior video and audio quality has also been reflected in our research findings. All this will sound music to the ears of all the DTH service providers planning to increase their market share many fold.
The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research.
Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are.
The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers.

CONCLUSION
The study write about the topic in brief clearly reveals that the DTH retailers are concerned with the change in the profit margin, brand name and sales demand which lead to change in the perception level of the Dish TV retailers. Similarly a change in the profit margin, brand name and sales demand will also lead to change in the satisfaction level of the Dish TV retailers as found from the survey.
While incase of the customers it can be concluded that the DTH subscribers are satisfied with the performance of their respective DTH service providers be it Tata Sky etc etc. the study truly reveals that

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