...Kudler Fine Foods is located in San Diego, California. Kath Kudler is the founder and the CEO of the company. She opened her first store in 1998 and after nine months of operation she achieved her breakeven point and for rest of the year she had generated profit. Here business model was so successful that she opened two more location within next five years. In this paper accounting firm want to advice Kath Kudler, on how to improve Kudler’s business and accounting operations by adapting thigh-tech computer system. Kudler Fine Foods is local upscale specialty food store that carries fine selection of bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler Fine Foods mission as mentioned on their website “selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing. We will provide this service because we "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (University of Phoenix, 2012, Week one Virtual business portal). With this mission in mind accounting firm want to offer Retail Information System (RIS) software. RIS will provide inclusive information on sales data, inventory...
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...Kudler Fine Foods Bonnie Allman BUS/475 09/03/2013 Kay Sears Kudler Fine Foods Kudler Fine Foods is an upscale specialty food store located in the San Diego area, it has three locations, La Jolla, Encinitas and Delmar. Kudler Fine foods mission is: Kudler Fine Foods mission is to provide our customers the finest in selected foodstuffs, wines and related needs in an unparalled consumer environment. Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing. We will provide this service because we “shop the world” for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler’s is the purveyor of choice for customers aspiring to purchase the finest epicurean. From their mission statement, Kudlers fine foods primary reason for existence is to try and bring quality hard to find foods and wines to the people who were looking for them. In order to best serve their domestic and imported food the company is divided up the stores into 5 departments; fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods, cheeses and specialty dairy products. At Kudlers fine foods they value selection, knowledgeable and friendly service, and a unique shopping experience. The type of organizational structure is pretty basic, with Kathy Kudler the owner/president...
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...Running head: KUDLER’S FINE FOODS TECHNOLOGICAL ADVANCEMENTS Kudler Fine Foods Technological Advancements Tiffanie Tedesco University of Phoenix Kudler Fine Foods Technological Advancements Problem Statement Kudler Fine Foods is growing all over California and is continuing to grow over the next several years. In order for the gourmet specialty food chain to be successful Kathy needs to implement technology into the business. Kathy presently drives to all three locations each week and is the only person whom takes the inventory and orders the products. This would allow her to spend less time maintaining the inventory and purchasing at all three locations. Therefore, Kathy could focus her time on customer relations and expanding her stores. In the near future Kathy could hire someone with more experience to delegate the responsibilities of the purchasing process. In the long-term Kathy should implement the automated inventory system especially if her goal is to open several more locations throughout California. Kudler’s could be a truly successful gourmet chain once it has the technology in place to allow for purchasing and tracking sales. This will allow Kathy to see when to order a product and this will ultimately reduce the amount of perishables that are now being thrown away or donated to local charities. Kathy will be able to open the other locations already having an inventory system set up making it more convenient to open new locations and free up her time to have...
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...Kudler Fine Foods – Marketing Research LaToya Grant MKT 421 Bryan Rice January 26, 2012 Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler Fine Foods is an upscale store with three locations in the San Diego area, each in high-end shopping centers. The stores offer a fine selection of baked goods, pastries, fresh produce, meats, seafood, packaged goods, cheeses, and other specialty items. All items are made to order and baked goods and pastries are prepared on site. They offer over a variety of fresh fruits and vegetables including 16 different kinds of apples. Their meat comes from organic farms and Kudler also carries tropical fruits and spices. Kudler is also popular because of the amount of and types of cheese they carry, “250 varieties from 21 different countries” (Strategic Plan, 2003). Importance of Marketing The first store opened in La Jolla in 1998. It is located in a well populated area with high end tastes, homes there are worth about $2 million. With no gourmet food stores in the area, this was the perfect place to start a business. The La Jolla store is very successful and offered enough cash flow to open another business in nearby Del Mar and the last store in Encinitas. The Del Mar location has proven...
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...Kudler fine foods prides themselves on the best quality of shopping a customer can experience, the quality is reinforced in the company’s mission statement, vision, values, and goals. A close analysis of these four characteristics of the company, show a direct link to the existence and success of the company. Kudler Fine Foods mission is: “Kudler Fine Food's mission is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalled consumer environment” (Apollo Group Inc., 2009). According to the mission statement on the company website, their mission is to bring the finest food and wine products from all around the world to one location. The prices are high than most grocery stores; however, the selection is equal to none. Kudler Fine Foods have created a vision, which gives the customers hands on experience while shopping. Kudler’s vision brings celebrity chefs, and famous people who love gourmet cooking into the stores to interact with everyday shoppers. The customers get to shop for the finest foods in the world, and try their hand at learning a new cooking style within one shopping experience. The founder of Kudler Fine Foods is Kathy Kudler; Kathy used her vision and her values to develop a business plan that would excel her company into existence. The values of her company are seen in the foods in her stores. Kudler’s has selected professional employees who search the globe for specific foods and wines, which will be evaluated by the...
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...Towyna Robertson’s portion Kudler Fine Foods sells domestic and imported wine, fresh bread, organic meat and seafood, organic cheese and dairy and fresh produce. Although there are other markets in the area Kathy doesn’t feel they are a threat because they don’t offer the same items. (University of Phoenix, 2003). Kudler Fine Foods currently have three locations and Kathy Kudler, the vision behind the organization plans to grow and expand over the next 10 to 15 years. This company was forced to close the location in Del Mar due to small population and the area in which it was located. This location was re-opened in Carlsbad, CA which has a larger population and would be more profitable. (University of Phoenix, 2003). In order to meet this business objective the company will have to include creativity. Creativity is part of innovation, which is defined as the act of coming up with an idea and implementing it. (Naiman, 2014). Kudler has already implemented creativity by focusing on expanding services, offering a frequent shopper program and improving cost reduction. Implementing a program to track customer purchase behavior over time in order to develop a more intimate relationship is another creativity. They offer free purchase if the customers are not satisfied with the bread and they offer customer request for items they don’t see in the store. (University of Phoenix, 2003). In order to grow and prosper Kudler will have to obtain an inventory method with all locations...
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...When hungry and in a hurry a lot of people will choose fast food over a fine dining restaurant. Fast food is all around us and sometimes just easier and less time consuming to get. I think here in bullhead there is a fast food restaurant within every 5 miles in any direction when you drive down the freeways. Other types of restaurants like a Fine Dining are scarce and there are only a handful of those in the area. Depending On how you feel and the free time that you have, here are some suggestions to help you decide between grabbing a bite to eat at a fast food restaurant or a diner. While both fast food and fine dining both serve food, fine dining has a longer preparation time to make quality food, whereas fast food is a shorter preparation time and low quality food. There are different ways to prepare food, but it is distinct between both fast food and fine dining. When it comes to service anywhere, you probably want someone nice and that can take your order without getting frustrated. Both have good customer service just on different levels. In fast food you enter the building, order, seat yourself then get your ticket called out. If you are in a hurry there's even drive throughs. On the contrary to fast dining when you enter a higher end establishment you get seated and handed a menu. There is a waiter there to take down your drink. Waiters do good jobs in making sure it stays filled. You place your order at the table. The meal is brought out to you and you get frequent...
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...Kudler Fine Foods Legal Analysis Obtaining timely and accurate legal advice is a critical necessity in the modern corporate world and like all industries legal professionals are area specialists. Today’s lawyers may work exclusively with labor issues, negotiations, taxes, contracts, litigation or general corporate law, to mention a few. Retaining one skilled attorney able to navigate the entire scope of Kudler’s needs is unlikely and therefore Kudler will need to retain a corporate law firm to represent all of its interests. According to Kudler Fine Foods (2011) website, Kudler currently uses Anne Shousha, Kathy Kudler’s sister-in-law, as its legal counsel. Anne is reportedly a successful tax attorney employed by an accounting firm in San Diego, California (Legal Overview). Additionally, Kudler’s contact with Anne is screened by Kathy and conducted either by phone, at family events or on the rare occasion in a face-to-face meeting. Historically, Anne has not billed Kudler for the telephonic or casual consultations but does bill at $100.00 per hour for formal meetings. At this time, Kudler’s policy regarding internal legal issues is one in which customer or employee injury’s are reported by the Store Manager to Kathy and she then notifies Anne. Store Managers are free to identify potential legal concerns and suggest them to Kathy but the ultimate decision to elevate to Anne rests with Kathy. According to Kudler Fine Foods (2011) website, Kudler “has had only a few customer...
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...Kudler Fine Foods, owner Kathy Kudler has recently expanded her business to include a catering service, but she needs to be aware of basic food regulations, product liabilities, and good workplace practices to meet all requirements set by food and safety regulations. In today’s society many consumers such as very young children, the elderly and pregnant women with very sensitive immune systems that is more at risk for food borne illnesses. “According to the Center for Disease Control and Prevention (CDC) there are five factors that contribute to the unsafe food preparation techniques in food establishments that is considered food borne illnesses by the FDA” (U.S. Department of Health and Human Services, 2006, P.3). Warning and safe labeling on food is to help keep consumers abreast of food borne illness and how to prepare food the proper way. These warning labels help many consumers change the way they handle food preparation at home to prevent making themselves ill. Five food borne illnesses are: • Unsafe food sources • Insufficient cooking times • Inaccurate temperatures for holding food. • Unclean equipment • Staffs personal cleanliness Kathy Kudler and her operations management team will need to decide on a food management safety system that will help them manage their food related risk. One-way Kudler can began to implement a safe food managing plan is to take a general assessment of food regulations set by the Hazard Analysis and Critical Control Point (HACCP)...
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...Kudler Fine Foods Product Liability Analysis This analysis document will focus on legal issues concerning product liability as it relates to the food industry. Kudler’s Fine Foods (KFF) virtual organization will be used as the focal point of this analysis. KFF stores have establishments at three different locations in San Diego, California. The business model focuses on providing the finest gourmet organic-based food business. It always strives to satisfy their clientele by bringing new products based on weekly product sales in comparison to other competitors at affordable prices. KFF’s legal strategy consists on relying on one tax lawyer. This lawyer is a relative of the owner. The owner has instructed store managers to only report any issues concerning a slip and fall. Besides a slip and fall, the store managers will determine if any other incidents should be brought up to the attention of the owner. Then the owner will decide if these issues merit being elevated to the company’s attorney or for the owner to resolve them (Kudler Virtual Organization, 2008). The majority of KFF business is based on providing organic and non-organic food products to their clients, the company should be concerned about implications on how a case of product liability could affect the business. What is product liability and how it relates to the food industry According to The Free Dictionary by Farlex (2010) product liability is defined as, “The responsibility of a manufacturer or vendor of...
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...Kudler Fine Foods Store Kudler Fine Foods is a local upscale specialty food store with three locations (La Jolla, Del Mar and Encinita) located in fashionable shopping centers in the San Diego metropolitan area. The stores are stocked with the very best domestic and imported foodstuffs and divided into different departments (Kudler Intranet). It was founded by Kathy Kudler, a Marketing VP of a large contractor at the time, in 1998. As many small businesses, the operation of such an enterprise is full of day to day issues and problems that need to be resolved properly and efficiently in order to keep the operation going. An issue is defined as “a topic of interest or discussion, an important subject requiring a decision” while a problem is defined as “something or someone that is difficult to deal with” (Collins Essential English Dictionary, 2nd Edition, 2006). As a small and growing business, Kudler Fine Foods has intrinsic issues that, if left unattended, can turn into problems at any given time. By evaluating the Weaknesses section of the 2003 Strategic Plan of Kudler Fine Foods SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis, a set of issues that need to be discussed can be defined. Due to the nature of the business, a one-stop place that offers the best domestic and imported food stuff, Kudler Fine Foods deals with perishable food that needs to be rotated out of the inventory (12%) on a 2 or 3 day basis in order to ensure the customer the freshest food possible...
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...Marketing Research Paper Week Three Marketing 421 January 22-2013 KUDLER FINE FOODS Kathy Kudler, founder of Kudler Fine Foods, on a trip shopping for ingredients for a gourmet meal, saw the opportunity for an upscale epicurean food shop in La Jolla, Ca. On June 18, 1998 with financing the first Kudler Fine Foods opened. Nine months later the store broke even and was profitable for the year. In 2003 a second store was opened at Del Mar and a third shop opened in Encinitas in 2003. Located in the San Diego metropolitan area Kudler Fine Foods provides the very best domestic and imported fare at any of their locations. Their fine selection of bakery, pastry products, which contain no preservatives are made from scratch daily in the morning in each store which have their own modern European Style Bakery. Fresh produce department offers over 350 fresh fruits, vegetables, both organic and non-organic varieties and herbs and spices. Procured from certified organic producers fresh meat and fresh seafood and condiments, packaged foods. Cheese and specialty dairy products from 21 different countries in order to provide each customer with a pleasing shopping experience and the finest epicurean delights. With an extensive collection of domestic and imported wines and spirits at prices that will meet any budget. (Kudler Fine Foods Virtual Organization) Additional market research is needed Kudlers frequent shoppers program (Revenue Increase) seems to be a good...
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...Virtual Organization Strategy for Kudler Fine Foods For many organizations, strategic decisions play an important role in how the organization plans to expand its business and its profits. There are many factors management must consider before making a final decision as to which approach will provide the most benefits as well as bringing in the most capital. Each approach considered will present strengths, weaknesses, opportunities, and risks that management must carefully consider. Each approach will also have an impact on the organization’s decision should they decide to pursue an international location. The decisions management faces are not easy ones and they must carefully determine the best strategic approach or run the risk of financial ruin. Kudler Fine Foods Kudler Fine Foods is one such organization looking to expand its operations. Currently, Kudler Fine Foods owns and operates three stores all based in the San Diego, California area. Kudler Fine Foods, an upscale specialty foods store offering domestic and foreign foods as well as spirits to its customers, began in mid-1998 and within nine months was already making a profit. Kudler Fine Foods opened two additional stores, one in 2000 and one in 2003 (Apollo Group, 2011). Because business has been so good, management is looking at another possible expansion and is seriously considering the options available. In order to make the most beneficial as well as profitable decision, management must take its time and...
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...Virtual Organization Identify the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organization’s success Kudler fine Foods, this is Kudler fine foods Stakeholder Analysis We do have some stakeholders that we monitor. We view stakeholders as those entities, internal or external, who could affect our organization or be affected by our organization. The following list is not inclusive, but ones that we do keep in mind: ??Staff – Our team of clerks and shelf-stock individuals are critical to our operation. Although Kathy visits each store, much of her time is spent doing back-office work so the staff members are really the ones having the day-to-day contact with the customers. While the work environment is not stressful, whenever someone quits or is fired, the whole store has to pick up the effort while a new person is hired and trained. ??Customers – We try to take very good care of our customers. Clerks are encouraged to keep track of comments or requests, and share them with Kathy when she comes into the store. Some free samples of food are offered for tasting on a limited basis and we have monthly wine appreciation meetings. If a customer requests a product, we see if it is feasible for us to stock that item. If we can’t, we offer to special order it. We take complaints about product or service very seriously and try to address any and all problems quickly. ?...
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...Kudler fine foods is a group of stores opened to provide the local area’s with a gourmet touch, The store has experienced in a relative aspect a good amount of growth. The Kudler fine foods company wants to improve efficiency of its operations as well increase the consumer purchase cycle (Kudler Fine Foods). Kudler is taking a different type of business aspect to make changes that will resonate through the company. Kudler will have to make the necessary business adjustments, using a marketing analysis tool, building a solid foundation and identifying a good mix in the business aspect. The American Marketing Association is the largest marketing association in North America. A tool used by professionals and organizations in the practice study and teaching of marketing worldwide. The tool is also something that could be accessed every day to help in making a good decision on a marketing strategy (AMA, 2009). In order for Kudler to have a good understanding of the market, the company must first take the step to study the market in their area from a good source of information. The research and information provided by the AMA will help in the expansion of their services such as the catering portion, some organic food lines, adding a frequent shopper program, and the gourmet cooking classes. At this point Kudler Fine Foods does not have a good organized plan to assess the effectiveness of the decisions made, Kudler Should take into the consideration all the aspects before making those...
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