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Fine Maple Products Case

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EXECUTIVE SUMMARY
This report is commissioned to examine the scope of conducting business overseas on behalf of Fine Maple Products Ltd. – an Ontario based maple products manufacturing company. The research draws attention on various factors involved in expanding company’s business in two potential markets i.e. France and Israel like market size, legal and political considerations, economic conditions and etc. The main purpose of conducting trade research is to diversify its risk through splitting the business in foreign markets and compete with other companies dealing in the same product with foreign market exposure.

TABLE OF CONTENTS
EXECUTIVE SUMMARY
RESEARCH PLAN
Key objective
Key topics to be researched
Importance of key topics to be researched …show more content…
established in 2008, is a well known name in the field of maple food products. The fine maple products produced by us are consumed all over Canada and other foreign countries. The exported finished maple products by us are shelf ready. We make maple butter, maple candy, maple hard candy, maple coffee- a wide range of maple products packed in different sizes and packages.
PRODUCT FOR RESEARCH
Maple syrup is a very common sweetener used in Canada and other countries such as United States, Japan, Australia and New Zealand etc. It is a pure natural food product produced from sap of maple trees. Canada is the biggest producer of maple syrup producing around 80% of total production worldwide. In Canada, Quebec is in the lead, producing around 90% of total production.
COUNTRIES CHOSEN FOR RESEARCH
Here is some basic information about the countries that are chosen as potential foreign markets for conducting research.
ISRAEL
LOCATION- Southwest Asia, bordering the Mediterranean Sea
TOTAL AREA- 20,770 sq km.
CAPITAL- Jerusalem
OUTSKIRT NATIONS- POPULATION- 8,904,373
CURRENCY- Israeli Shekel
OFFICIAL LANGUAGE- Hebrew and Arabic

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