...Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com. Pricing is a vital...
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...Loss Statement 17 Table: Profit and Loss Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable technology. It is at the beginning of a massive mainstream uptake of wearable devices. According to the ABI research (2011), over the next % years, growth in the wearable wireless devices will be driven by the sports, fitness and wellness segment of the consumer market. With such a strong emphasis being placed on establishing a healthier...
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...Strategy and Positioning: Fitbit, Inc. Fitbit, Inc. is a private start-up company specializing in consumer electronics related to the health and fitness industry. The company is headquartered in San Francisco, California and was founded in 2007. The Co-founders and managers are James Park and Eric Friedman. Fitbit, Inc. manufactures and markets products which track people’s fitness activities, routines, nutrition and sleep. The founders believe that Fitbit products will help transform people’s lives with these wearable devices that can help people monitor and be inspired to increase their daily routines. According to Fitbit.com, “Eric and James embarked on a journey to create a wearable product that would change the way we move and bring amazing experiences to fitness and health.” These wearable bracelets are Bluetooth and wireless, making them compatible with most smartphones allowing the user to better track and monitor their daily activities. This tracking capability is enhanced by downloading applications from the app stores. Eric and James stated that these bracelets help people become more serious about their health, reaching their health goals while having fun, smiling and feeling empowered (fitbit.com). These products can be purchased online or through other online retailers in the United States. Depending on individual fitness needs, the Fitbit offers many features which are highly desirable in a fitness tracker, it is more sleek, attractive and more affordable...
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...Sony PS4 – 100 Summer Day Challenge Executive Summary 3 Introduction 4 Project Aim 5 Project Objectives 5 Market Analysis 6 SWOT Analysis 10 Practical Point of View 11 Financial Projection 13 Conclusion 14 References 15 Appendices 16-18 Executive Summary The PlayStation is and has been a dominating force in the area of gaming consoles ever since its debut in 1995. Sony has created the ultimate entertainment magic box for young people, and the number of people who own a PlayStation 4 is close to 20 million as of January 2015, just over a year since its release. Our project focuses on one certain aspect: the health of people aged 13-21 who owns a PS4. Our proposal is that we include a Sony SWR10 fitness smart band in the PS4 box, launch a marketing campaign before Christmas and on Boxing Day in Australia the console plus smart band will go on sale together with a game from EA games. Then we introduce the 100-summer days challenge. This is the core of our project, we will offer rewards to people who use their smart band in healthy activities, and based on walking distances or calories burnt that will be recorded in the smart band, and after implementing the software to synchronize this data to the PS4, users will be able to claim their rewards on the rewards website that Sony has. We are giving gamers the incentive and encouragement to get out there and live a healthy lifestyle...
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...April 9, 2013 Live UP Marketing Campaign Client: Jawbone Product: UP Health Wristband Industry Background The Jawbone UP is a band and smartphone app that allows its’ users to be able to track their movements, sleep, and food consumption (Jawbone). The wristband makes it easier for users to live a healthier lifestyle in an organized manner. The Jawbone UP would be considered in the industry of fitness and wellness. Its competition includes companies like Basis Band, Fitbit, DirectLife, Adidas miCoach Pacer, Nike+, Valencell, and many other devices. The industry size for this product can be seen as large for that there are many competitors with the Jawbone UP and living healthier lifestyles is trending. Many companies such as Nike+ and Fitbit have been in the industry for quite some time creating most of the industry’s market share, but with many new companies creating tracking devices of their own as well as smartphone apps have made the industry larger and more competitive. Current trends involved in the fitness and wellness industry are being developed from individuals as well as corporations. Today, individuals are looking for new ways to lose weight, reduce the amount of stress in their lives, and live healthier lifestyle trends. Individuals will start to become more proactive in trying to keep up with these healthier lifestyles that will lead companies to involve themselves in this new market to combat the higher healthcare costs. Another major trend in the fitness...
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...Lawrence Bandy Leslin Cruz Wen. P.M. Feb. 15 2016 General Data Mining (Part1) * What is data mining and how can it benefit/ not benefit society? Data mining is a technique that is used to analyze and collect data from different area of everyone life. Also Data mining gathers mathematics, genetics and marketing to analyze data from different dimensions or angles to put in an organize graph or data sheet for research proposes. It can benefit society by organize a data sheet for mangers or bosses of a company that needs to purchase products to see what is the most selling item that needs stocked. It also could not benefit society if the personal in charge will not take the time and effort to put the right information into the data base. * Will it ultimately lead to behavior control? Why and How? The behavior control will not ultimately effect the individual. The reason is that the person is entitled to their own decisions on purchasing what they want. How, no one can decide for you. You control your own money and spend it the way you want to. * What is the Clustering Analysis? Is a way of grouping a set of objects in a way that objects in the same group are very similar to each other than those in other groups. * What is Anomaly or Outlier Detection? Is the identification of items, events or observations which do not conform to an expected pattern or other items in a dataset. * What is the Association Rule? It is a method to intended to identify...
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...TABLE OF CONTENTS Execusive Summary # INTRODUCTION # CHAPTER 2 # SECTION 2.1 # SECTION 2.2 # SUBSECTION 2.2.A # SUBSECTION 2.2.B # SUBSECTION 2.2.C # SECTION 2.3 # CHAPTER 3 # SECTION 3.1 # SECTION 3.2 # SECTION 3.3 # SUBSECTION 3.3.A # SUBSECTION 3.3.B # SUBSECTION 3.3.C Excusive Summary Numerous healthcare organizations are investing in the use of Epic Electronic Record (EHR) solutions to improve quality of patient care and efficiency. With the growing reliance on digital records for everything from patient test results to medical records to billing and HIPPA reporting, high level of availability Epic HER environment has never been more important. Epic creates and provides integrated software to health care organizations so they can take better care of patients by improving outcomes, enhancing the patient’s experience, and supporting research. All of Epic’s applications are built on a single database, providing an integrated solution that supports patient care and continuity throughout hospitals, clinics, and physician offices. Using these applications, health care organizations and professionals can access the appropriate patient information instantly whenever and wherever needed. Epic is privately held health care software company. In 1979 it was founded by Judith Faulkner. The company headquarters was in Madison, Wisconsin, but in 2005 the company moved to...
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...“Making it Easier to Do it Right” A Full Business Plan presenting to you the latest fitness wearable technology, the Hercules, and accompanying mobile application, the Hercules Trainer Presented by & Company CEO Adeel Safdar “Hercules” CFO CPO CMO COO CTO CCO Making it Easier to Do it right Full Business Plan Company & Product Hercules & Co., led by CEO Adeel Safdar, presents the fitness wearable product, Hercules, and accompanying app Hercules Trainer. Confidentiality Agreement This agreement is to acknowledge that the information provided by Hercules & Co. in this business plan is unique to this business and strictly confidential. No information in this business plan can be disclosed without the express written permission of the CEO Adeel Safdar. Upon request, this document is to be immediately returned to Hercules & Co. Disclaimer Some of the statements contained in this Full Business Plan, including information incorporated by reference, discuss future expectations, or state other forward looking information. Those statements are subject to known and unknown risks, uncertainties and other factors, several of which are beyond the control of Hercules & Co., which could cause the actual results to differ materially from those contemplated by the statements. The forward looking information is based on various factors and was derived using numerous assumptions. In light of the risks, assumptions, and uncertainties involved, there can...
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...take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on the horizon, but we think you’ll see much more about them in the not-too-distant future! I’d like to thank Spafinder Wellness, Inc.®’s new Chief Brand Officer Mia Kyricos, who has joined our trend-tracking team, as well as thank our research and editorial teams, led by Beth McGroarty, for their many contributions in making this report so robust. Together, we remain passionate about the spa and...
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...What Is the Internet of Things? Mike Loukides & Jon Bruner ISBN: 978-1-491-92180-7 THE O’REILLY INTERNET OF THINGS CONFERENCE “The future has a funny way of sneaking up on you. You don’t notice it until you’re soaking in it. That was the feeling at O’Reilly’s Solid Conference.” — Wired The traditional boundaries between hardware and software are falling. It’s a perfect storm of opportunity for a software-enhanced, networked physical world. The new products and services created from the melding of software, hardware, and data are built by people who work across disciplines and industries. A vibrant new community is emerging, made up of business and industry leaders, software developers, hardware engineers, designers, investors, startup founders, academics, artists, and policy makers—many of whom have never come together before. They gather at Solid to be inspired, to make connections and launch conversations, and to plug into the future for a few days. Will you be a part of it? Find out more at solidcon.com What Is the Internet of Things? Mike Loukides and Jon Bruner What Is the Internet of Things? by Mike Loukides and Jon Bruner Copyright © 2015 O’Reilly Media, Inc. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://safaribooksonline...
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...Powered by S&P Capital IQ INDUSTRY SURVEYS Technology Hardware, Storage & Peripherals April 2015 ANGELO ZINO, CFA Equity Analyst www.spcapitaliq.com 2 April 2015 INDUSTRY SURVEYS Technology Hardware, Storage & Peripherals PERFORMANCE Sector Overview Industry Overview Revenues Expenses Profits & Margins Valuation Capital Markets INDUSTRY PROFILE Trends INQUIRIES & CLIENT SUPPORT 800.523.4534 clientsupport@standardandpoors.com SALES 877.219.1247 wealth@spcapitaliq.com Key Ratios And Statistics CONTACTS How The Industry Operates How To Analyze This Industry Glossary Industry References Comparative Company Analysis MEDIA Michael Privitera 212.438.6679 michael.privitera@spcapitaliq.com S&P CAPITAL IQ 55 Water Street New York, NY 10041 All of the views expressed in these research reports accurately reflect the research analyst’s personal views regarding any and all of the subject securitiesor issuers. No part of the analyst’s compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views expressed in this research report. For important regulatory information, go to www.standardandpoors.com and click on Regulatory Affairs and Disclaimers. Copyright © 2015 Standard & Poor’s Financial Services LLC, a part of McGraw-Hill Financial. All rights reserved. 3 April 2015 INDUSTRY SURVEYS Technology Hardware, Storage & Peripherals ...
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