The third suggestion for Fitbit Inc. is using professional cyber security product such as Rustuing Unternehmen Aktiengensellschaft (RUAG) to improve customer data security (RUAG, 2014). . Every company should evaluate themselves if they have enough technologies to control their customer’s data, how well they can do to protect their customer information from different kinds of cyber-attack. Customer data privacy threat is a problem that need to pay lots of attention and effort but still extremely hard to eliminate. Although Fitbit Inc. is just medium-sized company that have limit resource. Fitbit Inc. still need to put most resources on aspects that can help company growing, so introduce professional cyber security product to improve data privacy