...desire. Fitbit Aria smart scale is a great fitness and weight product with exceptional functions that will help you lose weight, carefully keep track of every step and achieve your fitness goals. It is a bathroom scale that can match any type of bathroom because it is well designed. This top designed scale is durable and it deserved all the attentions it’s getting. Fitbit Aria tracks your body fat percentage and weight rather than how much you move about. A look at the scale capabilities shows that it is very easy to use because it can connect to Wi-Fi at your home. Whenever you step on Fitbit Aria, it records your information and syncs it automatically to your Fitbit online account. With fitbit app, setting up the fitbit aria is very simple. This scale measures your weight, your body mass and the percentage of your body fat. Fitbit Aria can handle weights of up to 350 pounds and the great news about it is that, it remembers your previous weight so that you can know the level of your progress in weight loss. Fitbit Aria has a great memory and can store up to eight individual profiles, therefore you can get all your family members involved in...
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...Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com. Pricing is a vital...
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...Internet Applications and Smart Wearable Devices Paul Kenneth Travers Instructor: Janet Durgin Course: ISSC640 American Military University September 20, 2015 Topic: The topic of this paper will be about Internet applications and wearable smart devices. Thesis: Smart wearable devices have become very popular over the last few years and being able to connect to the Internet with these devices has been very appealing. Although smart wearable devices have applications that connect to the Internet or other devices to communicate, the devices that are being made have proprietary functions that force buyers to stay with one brand and the hope that this trend continue as web-enabled applications continue to be developed. Introduction The Internet is basically a bunch of networks interconnected to make information available in one location so that anyone can view. The Internet allows devices that have wireless capabilities to connect with applications to share information. Wearable devices are currently a hot topic and being able to connect to the network and share statistics collected by the devices has been a great deal for consumers. Wearable devices have changed the technology world by giving the consumer access to Internet based applications right from their wrist. These applications are making it possible for wearable devices to send information over the Internet to websites for consumers to track goals and health statistics for popular health apps and have...
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...Loss Statement 17 Table: Profit and Loss Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable technology. It is at the beginning of a massive mainstream uptake of wearable devices. According to the ABI research (2011), over the next % years, growth in the wearable wireless devices will be driven by the sports, fitness and wellness segment of the consumer market. With such a strong emphasis being placed on establishing a healthier...
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...Sony PS4 – 100 Summer Day Challenge Executive Summary 3 Introduction 4 Project Aim 5 Project Objectives 5 Market Analysis 6 SWOT Analysis 10 Practical Point of View 11 Financial Projection 13 Conclusion 14 References 15 Appendices 16-18 Executive Summary The PlayStation is and has been a dominating force in the area of gaming consoles ever since its debut in 1995. Sony has created the ultimate entertainment magic box for young people, and the number of people who own a PlayStation 4 is close to 20 million as of January 2015, just over a year since its release. Our project focuses on one certain aspect: the health of people aged 13-21 who owns a PS4. Our proposal is that we include a Sony SWR10 fitness smart band in the PS4 box, launch a marketing campaign before Christmas and on Boxing Day in Australia the console plus smart band will go on sale together with a game from EA games. Then we introduce the 100-summer days challenge. This is the core of our project, we will offer rewards to people who use their smart band in healthy activities, and based on walking distances or calories burnt that will be recorded in the smart band, and after implementing the software to synchronize this data to the PS4, users will be able to claim their rewards on the rewards website that Sony has. We are giving gamers the incentive and encouragement to get out there and live a healthy lifestyle...
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...reduction for the patient. Companies that produce a wearable device, like Fitbit or Jawbone, might measure patient engagement by consumer purchases and usage. In contrast, companies such as Practice Fusion or drchrono, might measure engagement by how frequently patients use the online portal to connect with their physicians or schedule appointments. Digital health companies need to target different areas in healthcare, and measure patient engagement accordingly. 2. What are some of the key challenges that startups and other healthcare organizations face when trying to engage patients/consumers? There is no question that digital health is on the rise. According to Rock Health’s report on consumer behavior, “Forty-six percent of consumers are now considered active digital health adopters, having used three or more categories of digital health tools (e.g., telemedicine, wearables)—up from 19% in 2015.” Patient engagement is a complicated puzzle and companies are still working on mastering this skill. There are some key challenges that startups and larger healthcare organizations both face when trying to engage patients. Healthcare has traditionally been slow to adopt and adapt to changes in technology. Healthcare is still in a transitional phase and not everyone is on the same page. There were major strides with the introduction of EHRs, however there are still physicians that prefer the traditional pen and paper method. As digital health continues to thrive, acceptance towards technology...
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...In “Meet Your iBrain” Gary and Vorgan explain that technology has caused “the brain to react more quickly.” As humans we have become better at “rapid ad incisive spurts” of concentration. Technology helps us become more efficient and betters our skills. Gary and Vorgan also explain that the more we use technology and surf the web, we “develop a better ability to go through large amounts of information.” Essentially we become better at skimming and gaining all the important key points in a paper or article. Our brains become experts at deciphering information. “Digital evolution” may also begin to change our brains and “increase our natural intelligence.” As stated in “Meet your iBrain” “IQ scores” have been observed and “scores have been steadily...
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...Informatics and Emerging Technology in Healthcare Judi A. Gentes Franklin Pierce College Health informatics is relatively new with increased interest during the 1980’s and has expanded rapidly over the past couple years (Dalrymple,2011). It is a multidisciplinary field that uses health information technology to improve healthcare with the combination of higher quality, higher efficiency and new opportunities. All of which are designed to improve the overall effectiveness of patient care. Health informatics tools promote patient care that is safe, efficient, effective, timely and patient centered. The ANA Online Journal of Issues in Nursing identifies seven emerging technologies that will change the practice of nursing and three skill sets nursing will need to develop to acquire and use these emerging technologies. Table 1. Seven Emerging Technologies that Are Changing the Practice of Nursing | Technology | Benefits | Challenges | Genetics and Genomics | The majority of disease risk, health conditions and the therapies used to treat those conditions have a genetic and/or genomic element influenced by environmental, lifestyle, and other factors therefore impacting the entire nursing profession. | Many nurses currently in practice know little about genetics and genomics and lack the competence needed to effectively counsel and teach patients in this regard. | Less Invasive and More Accurate Tools for Diagnostics and Treatment | Non-invasive and minimally invasive...
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...Analytical Report SMART EXERCISE When I first started researching for this topic, I thought well this should be easy enough to find all the material and sources I need to write this paper. The more I researched the topic, the more I found that it may be a good idea to, in a sense narrow this topic down, so it wasn’t such a vast topic and the report wasn’t just kind of all over the place. I decided to go in the direction of just simply covering one specific example of a few types of SMART technologies that exist today. First of all, what is SMART technology? According to TechTerms.com, SMART stands for, “Self-Monitoring Analysis and Reporting Technology.” It is often times used to protect and prevent errors in hard drives. Put more simply, it’s basically technology that is dynamic, economical (most of the time), and engages in multiple long term solutions towards the health of humans and the productivity, through interactive multisensory technology, action based learning, and brain-body integrated exercise. This type of technology can be used through the use of SMART bands, or wearable equipment, such as the Garmin Vivofit or the Adidas Fit Smart: Fitness tracker, video game based systems such as the Wii Fit or XBOX Kinect, Personalized Apps that can be downloaded onto your smart phone, and even built-in to large workout equipment, like treadmills and ellipticals. One major type of this product is a multisensory fitness suite of products by Multisensory Products. One...
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...Healthcare Introduction Health informatics as defined by Shi and Singh 2015, as the application of information science to improve efficiency, accuracy, reliability of healthcare service, and inclusion of healthcare delivery. Healthcare informatics is becoming more complex than any other time in recent memory, the foundation needed to bolster device utilization and interoperability is more expanded, and there is even a more extensive scope of utilization to consider. As the populace ages, there is added pressure to provide patient care choices at home and in the community, implying that medical devices are getting to be a piece of a much bigger ecosystem spreading over the steadily developing continuum. This paper will analyze health informatics and discuss its benefits, trends, current issues, the impact health informatics in healthcare settings, and the role of health managers and the future. An interview will be conducted with a health professional to get their point of view of how health informatics have impacted their workplace, with further discussion of human resources, careers and the future. History The U.S. National Library of Medicine defines health informatics as a collaborative effort of designing, developing, adopting, and applying IT-based ideas in healthcare services delivery, management and planning (Kramer, 2012). In 1949, Gustav Wager of Germany founded the first professional organization for informatics and established...
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...The Relationship of the IoT and the Smartphone Jasper Venema Student number: 6137822 Coordinator: Professor G.T. Vinig Course: International Entrepreneurship Date: 14-12-2014 Jasper Venema Student number: 6137822 Coordinator: Professor G.T. Vinig Course: International Entrepreneurship Date: 14-12-2014 This paper focuses on the emergence of the Internet of Things (IoT) and the evolution of the smartphone. We have seen big changes in the mobile industry with as headliner the great increase in accessibility to mobile broadband internet. The smartphone is becoming more than just a phone; the next big thing in the industry might be our surroundings. This paper focuses on the emergence of the Internet of Things (IoT) and the evolution of the smartphone. We have seen big changes in the mobile industry with as headliner the great increase in accessibility to mobile broadband internet. The smartphone is becoming more than just a phone; the next big thing in the industry might be our surroundings. Contents Introduction 2 Internet of Things 3 The smartphone 5 Conclusion and discussion 8 Reflection 9 References 10 Introduction A term that is often crossing our path at the moment is the Internet of Things. Although the term “Internet of Things” was first coined in 1999 by Kevin Ashton, its emergence only recently began to take off. It is supposed to be a new, third wave of disrupting technology throughout the internet´s history (Witchalls, 2013;...
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...Int. J. Environ. Res. Public Health 2009, 6, 492-525; doi:10.3390/ijerph6020492 OPEN ACCESS International Journal of Environmental Research and Public Health ISSN 1660-4601 www.mdpi.com/journal/ijerph Article Emerging Patient-Driven Health Care Models: An Examination of Health Social Networks, Consumer Personalized Medicine and Quantified Self-Tracking Melanie Swan * Research Associate, MS Futures Group, P.O. Box 61258, Palo Alto, CA 94306, USA * Author to whom correspondence should be addressed; E-Mail: m@melanieswan.com; Tel.: +1-415505-4426; Fax: +1-504-910-3803 Received: 9 January 2009 / Accepted: 2 February 2009 / Published: 5 February 2009 Abstract: A new class of patient-driven health care services is emerging to supplement and extend traditional health care delivery models and empower patient self-care. Patient-driven health care can be characterized as having an increased level of information flow, transparency, customization, collaboration and patient choice and responsibility-taking, as well as quantitative, predictive and preventive aspects. The potential exists to both improve traditional health care systems and expand the concept of health care though new services. This paper examines three categories of novel health services: health social networks, consumer personalized medicine and quantified self-tracking. Keywords: Patient-driven health care; health social networks; personalized medicine; quantified self-tracking; health care delivery; predictive...
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...“Making it Easier to Do it Right” A Full Business Plan presenting to you the latest fitness wearable technology, the Hercules, and accompanying mobile application, the Hercules Trainer Presented by & Company CEO Adeel Safdar “Hercules” CFO CPO CMO COO CTO CCO Making it Easier to Do it right Full Business Plan Company & Product Hercules & Co., led by CEO Adeel Safdar, presents the fitness wearable product, Hercules, and accompanying app Hercules Trainer. Confidentiality Agreement This agreement is to acknowledge that the information provided by Hercules & Co. in this business plan is unique to this business and strictly confidential. No information in this business plan can be disclosed without the express written permission of the CEO Adeel Safdar. Upon request, this document is to be immediately returned to Hercules & Co. Disclaimer Some of the statements contained in this Full Business Plan, including information incorporated by reference, discuss future expectations, or state other forward looking information. Those statements are subject to known and unknown risks, uncertainties and other factors, several of which are beyond the control of Hercules & Co., which could cause the actual results to differ materially from those contemplated by the statements. The forward looking information is based on various factors and was derived using numerous assumptions. In light of the risks, assumptions, and uncertainties involved, there can...
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...ELECTRONIC ASSIGNMENT COVERSHEET | | Student Number | 32528997, 31705221, 32509568, 32662752 | Surname | Padam, Veetil, Sasidharan and Jacob | Given name | Rashpal, Biju, Rahul and Jefin | Email | Biju.veetil@murdochdubai.ac.ae | | | Unit Code | MBS630 | Unit name | International Business | Enrolment mode | Internal / external | Date | 28 Feb 2016 | Assignment number | Assignment 1 | Assignment name | Case Study – India’s Economic Transformation | Tutor | Tracie Scott | Student’s Declaration: * Except where indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another unit. * This submission complies with Murdoch University's academic integrity commitments. I am aware that information about plagiarism and associated penalties can be found at http://www.murdoch.edu.au/teach/plagiarism/. If I have any doubts or queries about this, I am further aware that I can contact my Unit Coordinator prior to submitting the assignment. * I acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment: * reproduce this assignment and provide a copy to another academic staff member; and/or * submit a copy of this assignment to a plagiarism-checking service. This web-based service may retain a copy of this work for the sole purpose of subsequent plagiarism checking, but has a legal agreement with the University that it will not share or reproduce...
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...| Internet of Things | 2014| Pragya Vaishwanar | Aricent Marketing Research Report | Summary It’s fair to say that more people have heard of the “internet of things” than have experienced it. More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. There is breathless press coverage of the phenomenon—always patiently re-explained by tech pundits as the trend by which all of one’s most mundane possessions will become internet-connected. These are invariably coupled with estimates that the internet of things will be a multi-trillion dollar business. 2014 is really, finally the year that the “internet of things”—that effort to remotely control every object on earth —becomes visible in one’s everyday lives. In a sense the internet of things is already with us. For one thing, anyone with a smartphone has already joined the club. The average smartphone is brimming with sensors—an accelerometer, a compass, GPS, light, sound, altimeter. It’s the prototypical internet-connected listening station, equally adept at monitoring our health, the velocity of our car, the magnitude of earthquakes and countless other things that its creators never envisioned. Yet despite repeated declarations one of the most successful sellers of baubles that help make your home “smart,” Smart-things, has only shipped 10,000 or so units since...
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