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Five Force Industry Analysis

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Submitted By eumji91
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How to do a Five Force Analysis
Step 1: You need to define the industry the company is in. This will help you establish who the players in the market are (rivals and substitutes). There is no right way to do this as an industry’s just help us conceptualize the market they don’t actually exist. A great way to do this is to draw a map of the industry players.

Step 2: Go through the indicators for each of the 5 industry forces to establish whether it is a high or low threat to your industry. DO NOT DO THIS ON A COMPANY LEVEL. The five forces were meant only to analyze the industry you defined in step one. Be careful not to include any company specific information that may be in your case.

Power of Buyers | Power of Suppliers | 1. Price Sensitivity * Product Cost vs. Total Cost * Product Differentiation * Impact on Quality/ Performance * Buyer Strategy * Buyer Profitability 2. Intrinsic Bargaining Strength * Buyer Concentration * Switching Costs * Volume of Purchases * Alternative Products * Buyer Information * Threat of Backward Integration | * Supplier Concentration * Supplier Volume * Substitute Inputs * Product Differentiation * Switching Costs * Buyer Information * Threat of Forward Integration * Pull-Through | Degree of Rivalry | Threat of Substitutes | Do structural conditions create potential for market power among firms in the industry? * Concentration and Balance of Competitors (usually as more competitors in the market the level of rivalry raises) * Industry Growth (higher industry growth lowers rivalry as companies can maintain their market share and experience revenue growth) * Scale and Learning Economies * Product Differentiation (no product differentiation increases rivalry) * Switching Costs (no switching costs for the customers increases rivalry) * Corporate Stakes |

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