The Five Forces Framework
The five forces model by Michael Porter focuses on analyzing the key aspects that are essential for entering new marketplaces. He defines the industry as 'the group of firms producing products that are close substitutes for each other' (Porter, 1998). Prior to exploring any new marketplace and business line, it is essential that a profound structural analysis be performed. The forces that determines the ultimate potential and threats for competitions for an industry are 1. Competitive Rivalry 2. Threat of Entry 3. Threat of Substitution 4. Bargaining powers of Buyers 5. Bargaining power of Suppliers
Textile Industry Analysis
Industry Overview
Pakistan is the world's 4th largest producer and 3rd largest consumer of cotton. Because of its plentiful, indigenous cotton supply, the textile industry is central to the Pakistani economy and is both a source of employment and a source of exports.
Pakistan's industrialization began in the 1950s with the textile industry at its center. The Textile and Clothing Industry has been the main driver of the economy for the last 50 years in terms of foreign currency earnings and jobs creation. The Textile and Clothing Industry will continue to be an important engine for future growth of the economy; there is no alternative industry or service sector that has the potential to benefit the economy with foreign currency earnings and new job creation, especially if synergy is developed amongst different subsectors and efforts are made to aggressively grow the Ready Made Clothing Sector. Pakistan's Textile Industry had proved its strength in global market during the last four decades.

Porters Five Forces Analysis: * Competitive Rivalry
The textile manufacturing segment in Pakistan is made out of numerous manufacturers which all are varied in terms of size and power. It is a massive