Assignment 1: “Five Guys Burgers and Fries: Ingredients for Success”

October 24, 2012

Using the Wiley Plus resources, go to the “Five Guys Burgers and Fries: Ingredients for Success” example.

Write a three to four (3-4) page paper in which you:

1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains.

2. Analyze the original values for the start-up company and how it remains strong today.

3. Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors.

4. Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices.

5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

Five Guys Burgers and Fries started its operations in 1986 by selling juicy burgers and fries. When Jerry Murrell and his sons started off; it was just five stores in Northern Virginia; but now they have 570 store operations in U.S and Canada with approximately $483 million sales as of 2009.

The Company has had strong business philosophy since its origin. Along with a novel idea of juicy hamburgers and fries which appealed to the masses; it has been clever in amalgamating it with a unique recipe and fresh marketing tactics to appeal to the market. The recipe in itself differentiates the product from that of its competitors; the major ones being McDonalds; Wendy’s and Burger King. The company restrains from serving frozen or dehydrated products to customers which sets its taste apart from the clutter. The company makes; what is called the perfect fries with potatoes coming from Idaho with a