...Leadership Determine How Five Guys’ Philosophy Sets it Apart From Other Fast-food Chains Five Guys follows the philosophy of focusing on a few items, and serving them fresh to order. Five Guys is not your typical fast food chain for a number of reasons, one being that they limit their menu. Five Guys serves burgers made to order, which are fresh and never frozen (Boone & Krutz, 2012). Customers can customize their burger with a choice of 17 free toppings such as ketchup, mustard, and jalapeno peppers. The buns are toasted on a grill for better taste, rather than in a bun toaster. The potatoes for the fries are grown in northern Idaho, and are cooked in peanut oil (Boone & Krutz, 2012). Although they may not have a drive-thru, Five Guys offers a sit down restaurant in a warm, clean environment. Analyze the Original Values for the Start-up Company and How it Remains Strong Today Values of a company play a very important part in establishing a business in today's competitive market. The first Five Guys Burgers and Fries opened in Arlington, Virginia in 1986 by the Murrell family (Five Guys’, 2011). The family opened a carry out burger joint in Arlington, Va., that served hand formed burgers and fresh cut fries cooked in pure peanut oil. The Murrell family wanted to provide good food and to keep it simple. The founder of Five Guys believe if you "Treat that person right, he’ll walk out the door and sell for you,"(Five Guys 2011). Since then, Five Guys has received a number...
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...options. Five Guys Burgers and Fries is definitely set apart from the rest in a unique way. The first thing that caught my eye when I was looking on their website is that they do not have any freezers inside the restaurants. I was pleasantly surprised because even restaurants that say they use all fresh ingredients have freezers. Five Guys is an exception to this, they do not have freezers they have coolers, because all the food is made fresh to order and never frozen compared to other fast food places, like McDonalds. Simply put the restaurant industry right now is crowded with burger and fries, so Five Guys does burgers and fries better than everyone else. It all started when Jerry Murrell’s sons decided they did not want to attend college. Satisfied with the decision they made he used the money that was going towards tuition to open up a hamburger take-out shop in Virginia. (Boone and Kurtz, 2012, p.78) Columnist from Inc.com states that even though Five Guys only sells burgers, they sell burgers extremely well. (Joiner, 2012) Five Guys puts value in their food by offering fresh made to order burger with up to fifteen free toppings to choose from. Fine ingredients cost more and Five Guys is committed to offering great quality food with quality ingredients. Jerry Murrell, CEO of Five Guys Burgers and Fries stated in an interview with USA TODAY, “I think people will pay a little extra for food if it is worth it.” (Joiner, 2012) Since the beginning of the startup of Five Guys,...
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...Entrepreneurial Leadership “Five Guys Burgers and Fries: Ingredients for Success” July 22, 2012 Abstract Five Guys was founded in 1986 by Jerry and Janie Murrell and their sons, all five of whom are part of the business. The first location, which no longer exists, was in the Westmont Shopping Center, and by 2002, the family ran six locations in Northern Virginia. The restaurant gained popularity among locals and visitors alike, and its franchises grew rapidly over the years. In August 2010, they had more than 670 locations across America and Canada. When his sons decided they weren’t going to college, Jerry and Janie took the money they had saved for their college and opened a Five Burgers and Fries. Currently, Five Guys gave expanded to over 1,000 locations in 47 states and 6 Canadian provinces. This paper will focus on three main reasons how Five Guys has become one of the fastest growing burger chains in the country. The three main reasons are quality, value and the salesmen. “Start a business or go to College.” (Five Guys Burger and Fries, 2012) While many of us would believe this is a crazy offer for a father to present his sons who recently graduated college, I think it is safe to say none of us, even Jerry and Janie Murrell, would have thought the business would sky rocket as much as it has. The first Five Guys location was opened in Arlington, VA in 1986 and five additional stores were opened throughout the Washington, DC area by 2001. By 2003, only...
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...Cambridge Five Creation and Operations Introduction “Cambridge Five” or “Magnificent Five” is the name given to a group of five young men whom all graduated from Cambridge University. They betrayed their country by spying for the Soviet Union and passing them secret information. They were probably the most successful Soviet spies to penetrate the western intelligence. Their actions allow the Soviet Union to get access to vital intelligence and created rift between the British and the Americans. This essay will look at the background of each member and how they joined the Soviet intelligence services, their operations and its impact in the world of espionage. In addition, this essay will evaluate the significance of each individual’s actions and how it affected intelligence services. Origin of Cambridge Five Cambridge Five refers to a spy ring which the members were all part of Cambridge University. It is unclear there were more than five men, regardless the five individuals are Guy Burgess, Donald Maclean, Kim Philby, Anthony Blunt and John Cairncross. They all attended Cambridge University between 1926 and 1934 studying in different disciplines with a strong belief in Communism. They were all good friends with each other with the exception of Cairncross who was never really part of the circle. The first of the Cambridge Five group and probably the most famous was Harold Adrian Russell Philby, also known as Kim codenamed Sohnchen, then Tom and Stanley. He was born...
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...Running head: “FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS” “Five Guys Burgers and Fries: Ingredients for Success” A Review of the Literature Dr. Steven Brown Contemporary Business 508 November 27, 2013 2 “Five Guys Burgers and Fries: Ingredients for Success” Abstract The world famous Five Guys Burgers and Fries all started back in 1986 when Jerry and Janie Murrell offered sage advice to the four young Murrell brothers. “Start a business or go to college.” The business route won and the Murrell family opened a carry-out burger joint in Arlington, Virginia. The Murrell family only served hand-formed burgers cooked to perfection on a grill along with fresh-cut fried cooked in pure peanut oil. During the 1980’s and 1990’s they perfected their simple system, it was the place to get a fresh, juicy burger with all the toppings you could stuff between fresh-baked buns. In early 2003 the family started offering franchise opportunities in just less than 18 months; Five Guys Enterprises sold options for over 300 units. The overwhelming success of franchising a local restaurant made national news with articles in trade publications. Now, over 20 years after Five Guys first opened...
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...Five Guys “The Standard of Excellence” Jalisa Williams Garcia Mills-Tate Strayer University October 28, 2012 Five Guys “The Standard of Excellence” Five Guys Burgers and Fries was started by Janie and Jerry Murrell and there 5 sons. Opening their first store in 1986 in their home town of Arlington, VA, the Murrells were set to take a competitive market by storm (Boone & Kurtz, pg.78). One would think that opening a burger joint with the likes of mega chains (e.g. McDonalds, Burger King), was out right crazy but determined to tap into this common market these classical entrepreneurs using $70,000 (Burke, pg. 95) as a start-up began their venture. Philosophy Jerry Murrell believed in two simple philosophies “Sell a really good, juicy burger on a fresh bun. Make perfect fries. Don’t cut corners” and “Treat that person right, he’ll walk out the door and sell for you”. These mindsets are what have propelled the company into what it is today. Without the customer or their employees Five Guys may not have been able to survive the recent downturn of the economy. Values Five Guys main focus is to provide customers with great service and great food. They believed that by making a quality burger and fries they would make the customer love them so much they would not have to pay for advertising because the customer will advertise for them. Word of mouth advertising is the oldest form of advertising and with the quality of their food this form of advertising has brought...
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...that the owners of the Five Guys Burgers and Fries have been able to accomplish due to the simple business plan that was put into place prior to opening their restaurant. We will see that the basic human principles about how we should treat others; will also allow a company to become successful. The success that has been possible for this hamburger and fries restaurant could have easily failed against the big name restaurants known for burger and fries, such as, McDonalds, Burger King, Checkers and Sonics. However, the company is has become a great success even through a tough economic recession. In this assignment, topics such as their philosophy sets them apart from other fast food restaurants, the original values of the company, three factors that have contributed to their success and external markets and how ethical and societal practices that they provide for their customers and employees. The Murrell family was a close knit family who supported their two sons who decided not to attend college after their graduation from high school. They had dreams of owning their own family restaurant. Their parents invested the money that they had been saving over the years and allowed them to begin their first business. Although they were not sure if the business would be a success or a failure, they were supportive of their sons ideas and dreams with the hamburger restaurant allowed them the chance to begin the restaurant that many of us know today as, Five Guys Burgers and Fries....
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...Burgers and Fries? | Successful Leadership and Entrepreneurship of Five Guys Burgers and Fries | | | | 10/28/2012 | Assignment 1: Entrepreneurial Leadership Contemporary Business Abstract This paper will analyze the business Five Guys Burgers and Fries to determine what has made this business and franchises successful. Five Guys operates in the food service industry and is among the top profitable franchises that offers a simple menu of burgers and fries as its main product. Five Guys’ is a family owned business that started in Arlington, VA that over time became one of the most popular places for fast food that did not require any marketing strategy to be a well-known place to eat. Five Guys’ prides itself of being such a simple company offering the best burgers and fries for a low-cost. Also, the business maintains a sense of integrity and ethics that continues to drive the business profits and keeps customers coming back for more of the burgers and fries. History There are plenty of restaurants available for quick choices of food and also price; one company has improved over time with being number one for a simple hamburger and fries combo. This company, Five Guys Burgers and Fries, are well known in the United States as a fast growing company that started from humble beginnings. The Murrell family, which consists of Janie and Jerry and their five (5) sons, help run the business from the beginning in Arlington, VA...
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...Abstract Five Guys’ has evolved from a small family eatery, to one of the largest restaurant chains in America. They haven’t utilized any major marketing methods, but have accomplished this simply by understanding what their customer’s want, and how to consistently provide it. Five Guys’ was founded in 1986 with its original restaurant located in Arlington, Virginia, and quickly became a Washington, D.C. area treasure. It was Jerry and Janie Murrell who presented their four sons with two options, start a business or go to college. The Murrell brothers chose the latter opening their first restaurant location with their parents’ supervision. The family operated five restaurants by the year 2001 and began to offer franchise opportunities in 2002. Now, 26 years later, there are in excess of 1000 Five Guys’ locations throughout the nation, with plans for 1500 locations in development. This paper examines what differentiates Five Guys’’ from other restaurant chains. The literature notes the factors that contributed to Five Guys’’ success and rapid growth. How Does Five Guys’ Philosophy Set It Apart? As stated on the company’s website “We follow the philosophy of focusing on a few items, and serving them to the best of our abilities,” this is what sets Five Guys’’ apart from other fast food chains. Unlike their competitors, such as Burger King and McDonalds, Five Guys’ has a specific goal, which is to serve the highest quality hamburgers and fries achievable. Their...
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...Five Guys Burger and Fries Restaurant Five Guys Burgers and Fries restaurant started as a 1 restaurant operation located in Arlington Virginia. As an alternative to college Jerry Murrell decided he would build a family business that his sons would help run. He then told his two older sons if they opted not to go to college he would use their college money and put it towards a business and they would stay behind to build and help run the business. His sons agreed. The two younger sons also joined the family business and in 1986 Five Guys Burgers and Fries restaurant was launched. (Monte 2012) Although not the least expensive burgers in town Jerry Murrell, his wife and their sons were determined to create a place where people can go and have good home made to order burgers and fries. They set themselves apart from traditional fast food burger restaurants such as McDonalds and Burger King by not cutting corners and using the best and the freshest ingredients. Good high quality meats are always used to make burgers and put between daily fresh baked buns and lots of topping. Their hand made fries are cut from fresh patatoes cooked fresh every day. Nothing on the menu starts out frozen. Making these good dishes would not only put smiles on their customer's faces but keep them as returning customers time after time with family and friends. Their customers would become the advertisment for Five Guys. The Murrell family were believers in the keep it simple approach to...
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...Five Guys “Five Guys Burgers and Fries: Ingredients for Success” Company Overview The Five Guys business venture was founded on a few well thought out principles which they saw as a unique way of not only penetrating a competitive market dominated by many other well-established franchises, but also making a name for themselves and expanding their business. The main principle that the Five Guys operated by was, and still is, providing a high-quality product and maintaining that level of quality throughout, regardless. They decided they would never compromise on the quality of the product, and this not only became part of their brand, but also attracted a loyal following. Because he was adamant on regulating, supervising and controlling the standards of production and the quality of the final product, Jerry was not as eager as his sons were on franchising the business (Hatten, 2003). However, after much persuasion by his sons, he gave in. Five Guys ‘philosophy sets it apart from other fast-food chains Jerry had decided that in order to make Five Guys the best fast-food store, he had to make sure that they did not cut corners. One of the Five Guys policies is that the customer always comes first, and that is the code that the Five Guys’ staff works by. They offer nothing but the best for their customers. To achieve this, Five Guys always use fresh buns for their burgers to make them the freshest and juiciest burgers in the market. Furthermore, they also make the perfect...
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...Five Guys Burgers and Fries: Ingredients for Success Contemporary Business 508 July 21, 2012 Five Guys Burgers and Fries: Ingredients for Success By sticking to the basic philosophy of keeping it simple, Jerry Murrell, original owner of Five Guys Burgers and Fries, has grown a small family business to one of the largest and fastest growing franchise in America. “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners.” That’s been the business plan since Jerry Murrell and his sons opened their first store location in 1986. (Welch, 2010, p. 76) This philosophy is different from competitors who rely on gimmicks and advertisements to entice customers. It is not unusual for competing fast food chains such as McDonalds, Burger King and Wendy’s to introduce new menu items. The new menu item may establish a permanent presence on the menu or disappear, never to be heard of again, shortly after the introductory period. The life span of the new item, unfortunately, is determined by customer response. These chains cater to our wants, our desires and our convenience. In the words of Burger King – “have it your way”. Most of us have experienced at least one of these chains, if not all, and can attest that the customer experience with food quality, facility and service often varies by location. Then there is Five Guys Burgers and Fries with a philosophy that has not changed since the day it opened. ...
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...Advance Directives are our wishes when we are at end of life stages of life that give specific direction of how, who, and when to treat us in our final days and hours. We can have documents drawn up to say what we want in the event we are in a state where we cannot voice our wishes aloud. These documents have legal and ethical basis, and they should be followed unless the legally or ethically unable to do so. Advance Directives gives a documented guide to the care giver’s or family member’s, so that they all can provide the kind of care that the medically impaired patient wants. This covers a wide variety of medical treatments such as dialisis, ventilators, feeding tubes and organ and or tissue transplants. If a patient has kidney failure they might or might not want to be on dialysis. The advance directive would spell out whether the patient would want such treatment if he or she was not able to convey this to the medical personnel. If the patient was at the end of life and did not want to be kept alive via artificial means such as a ventilator of feeding tube, the advance directive would have the patients wants of this type of treatment also. If the patient passed away and wanted his or her organs donated, then this directed would defanitely give the right to have their organs harvested and donated to someone in need. Even though there might be an advanced directed for a patient that is not able to express their wishes to their family or care givers, there can still...
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...FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS Five Guys Burgers and Fries: Ingredients for Success Dr. Hammad Elbedour BUSINESS 508: CONTEMPORARY BUSINESS 27 October 2013 FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS Five Guys Burgers and Fries: Ingredients for Success Five Guys considered by many as the best burger on the market originated in Lorton, Virginia in 1986. Five Guys entrepreneurs were Jerry Murrell with his wife and sons, Forbes Magazine identified in 2012 as the fastest-growing restaurant chains in America, five new stores opening weekly (Boone). The philosophy of Five Guys has set this fast food chain apart from the other fast-food chains. One of the company’s primary competitive differences is keeping it simple and perfecting their limited menu. Five Guys was built with the intent of keeping the Murrell family together as a unit and those strong family values remain today. Each of the seven Murrells own equal company shares of Five Guys, totaling 75% of the company. The family continues to hold business meeting at 1:00 PM on Tuesdays at their Virginia headquarters and decisions are made by a unanimous vote. The Murrell family has remained constant on the simple concept they started their business; creating a better burger and while making a little money doing it. Three factors that have contributed to Five Guys success is their branding, business ethics and franchising. Five Guys quality centered brand...
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...Slaughterhouse Five Slaughterhouse Five by Kurt Vonnegut is an anti-war novel written in 1969. This novel shadows a soldier, Billy Pilgrim, during the Second World War. The bombing of Dresden, Germany is the main event. Due to the fact that this is the main event, Slaughterhouse Five is a semi-autobiographical novel. The main character of Slaughterhouse Five is Billy Pilgrim. Billy is a confused, defeatist, and an ill-trained soldier for America. Billy refuses to fight in the war “Billy wouldn’t do anything to save himself” (Vonnegut 43). He journeys back and forth through time “From there he traveled in time to 1965” (55). Billy was a prisoner of war in World War II and was taken by the Germans. He also believes that he was taken by aliens to a planet called Tralfamadore. Many people in Slaughterhouse Five do not like Billy Pilgrim. One person in particular is Paul Lazzaro, another bizarre and ill-tempered prisoner of war. Paul does not like Billy because Billy was blamed for the death of Paul’s noble acquaintance, Roland Weary. Regardless of Billy’s objections, Paul Lazzaro vows to kill Billy. Paul retains a mental list of his rivals and he claims the he will have any person “Killed for a thousand dollars plus traveling expenses”(140). The narrator also said that Lazzaro “threaten[ed] to have his personal enemies killed by hired gunmen after the war” (1). Roland Weary, a man infatuated with blood and gore, does not like Billy either. In hope of a military medal, Weary...
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