However not all women agreed with these understandings, the taste of freedom that these working women experienced, sparked what is now known as the Flapper era. Flappers also were referred to as the modern "New Women” were often described as, “Confident, employed, pleasure seeking, and most of all someone who exercised sexual agency” , almost the complete opposite of the women who came before them. The generation before was seen as “Mrs. Grundy”, which “represented prudery and sacrifice” , whereas flappers were seen as “pleasure and consumption”. Many people within the older generations shared the same ideas of Miss Laurette Taylor when she stated, “Your flapper -if you call her that- can't work or study all day and dance all night and make good at what she works at." Elder generations feared that these women were focused on having fun and not being productive to society. Flappers were less concerned with politics and more focused on social roles of women. Miss Virginia Potter, the president of New York League of Girls Clubs, Inc., states, "I think the modern young girl is a delight. …show more content…
The risky behavior of Flappers caused intrigue and desire among young becoming a huge selling point for the media. Pop culture took advantage of this and bombarded women through advertisements, movies, and music, illustrating all that it meant to be a flapper. The media tried to balance the high desired flapper ideals for the younger generations, and the disapproval from older generations. They did this by incorporating deterrence's into the media alongside the pro-flapper ideology, created a constant struggle between societal norms and what would be accepted and the carefree, free-spirited, mindset of the up and coming Flappers. By examining advertisements, movies, and music, of this time, we can observe these different expectations that were consistently used