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Flavorx and Carepage Case Study

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Submitted By ayaabdulrazzaq
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Discussion Questions Flavorx
1. Attractiveness: any parents who had children that developed this kind of sickness would be attracted to this medicine.
Durable: this product will always be on demand.
Timely: there’s a huge need for the medicine to tastes good, so patients will be more able to start recovering from this illness.
Product that created value for its buyers: everyone needs medicines that don’t tastes poorly. CarePages Attractiveness: it attracts anyone who wants to show supports to someone him /her close to.
Durable: also it will always be on demand.
Timely: huge need to find more supportive ways.
Product that created value for its buyers: consumers wanted a simple way to connect with their sick loved ones.

2.when it comes to flavorx and why it wasn’t developed by a large pharmaceutical company long before Kenny kramm I think they had more important goals to reach instead of thinking how to make medicine tastes good such as making products that can actually help sick people and trying to improve it. And same for carepages they as well had higher priorities which was saving people lives and focusing on that only.
3. CarePages markets its products to hospitals rather than directly to consumers because hospitals have more choices and variety of both marketing methods and systems so they might be willing to accomplish more for consumers when it comes to patients and other services that the hospital will offer.
4. Both companies had the same idea by parents that had children with health issues and wanted to find an idea to help with that, they both wanted a solution and any kind of service they maybe would help them and others with this problem, each company showed me that when we think we have a problem now it might hold a solution for the next day, and also how to face each problem one by one just like opportunity process.

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