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Florida

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Submitted By patrickrf
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GUIA DE ENTREVISTA 1. ¿Cómo nace la idea de crear la empresa “La Florida”? 2. ¿Por qué eligieron producir y comercializar el café y no otros productos? 3. ¿Qué tipos de café ofrece la “La Florida”? 4. ¿Cómo maneja su cadena de abastecimiento? 5. ¿A qué mercado va dirigido su producto? 6. ¿Qué diferencia al café de “La Florida” de las demás marcas de café? 7. ¿Qué tipos de estrategia de competitividad utiliza la empresa “La Florida”? 8. ¿Con que tipo de certificaciones cuenta para asegurar que su producto es de calidad? 9. ¿Cómo maneja la calidad de sus productos? 10. ¿Cómo se desarrolla el área de PCP en la empresa? 11. ¿Qué criterios toma en cuenta para la distribución de planta? 12. ¿Con cuántos trabajadores cuenta la empresa “La Florida”? ¿Cuantos turnos trabajan? ¿En qué horarios? ¿Cómo los capacita? ¿Cuánto produce al día/semana/mes? ¿Qué incentivos reciben? 13. ¿Con cuántas maquinas cuenta la empresa “La Florida”? 14. ¿Cuál es la maquina más antigua? 15. ¿Qué tipo de transporte utiliza para la exportación de sus productos? ¿Por qué? 16. ¿Por qué solo se dedica a la exportación y no al comercio interno? 17. ¿Ha pensado alguna vez ampliar su mercado a Huancayo? ¿Por qué? 18. ¿Ha realizado alguna vez un estudio de mercados en Huancayo? 19. ¿Cuáles son las posibles limitaciones que tendría la empresa “La Florida” para impedir su ingreso al mercado de Huancayo? 20. ¿Cuáles son las restricciones que tiene la empresa “La Florida”? 21. Si sus productos ingresaran al mercado de Huancayo ¿Dónde ubicaría los puntos de ventas?

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