...FLOWER MARKETING IN BANGLADESH 1. Introduction In these days a number of commodities are getting faster market response with the help of marketing activities. One wonderful and beautiful category, which is full of fragrance, is also moving towards a strong branding and marketing initiative. This natural category is the category of flowers. Flower is the symbol of beauty and serenity. It is the only entity which enhances beauties of anyplace where used. Many songs, poetries and literatures have been written on the dedication of flower. The magnificent creation of god, flower can purify the heart of human being and encourage to be simple and calm like nature. Flowers have been regarded as an embodiment of human taste and aesthetics. This unique and unparalleled nature of flowers has given rise to its commercial transaction all over the world. Bangladesh is not far behind in promoting this agricultural product. Bangladesh is a country of cultural heritage. Flower is interrelated with this culture. People purchase flower in various occasion. With the rising demand of flower cultivation is increasing in this country. Thus, Bangladesh has ventured to enter this growing export market. Today the trade of flowers is a promising trade and a number of florists have sprung up who sell flowers. No one could think of exporting Bangladeshi flowers even a few years ago. But this is a reality today and prosperous bonanza for tomorrow. In view of marketing prospect of flowers, a vast agricultural...
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...PROFITABILITY OF FLOWER PRODUCTION AND MARKETING This study examines the production and profitability of some selected flowers in comparison with their competing crops. Identified some problems of flower marketing which are, * Unavailability of sufficient flowers according to demand at right time * Lack of adequate and suitable transportation system. Measures to overcome these problems, * Establishment of mode storage facilities, * Improvement of cultivation practices of flower for the whole year * Arrangement of contract marketing. The flower traders face various problems: * Institutional credit should be made available to the intermediaries on easyterms and at a lower rate of interest. * Marketing loss should be reduced by improving storage, handling andprocessing facilities. Government should arrange training for flowers traderson post harvesting handling and storage of flowers on scientific basis. * Market facilities, such as tin shed, drainage, etc. should beimproved Based on the findings of the study, some recommendations for facilitating flower production and developing an improved marketing system in Bangladesh may be feasible if government and non- government agencies should take a concentrated effort - * to enhance flower production by train-up the flower-farmers, * to provide appropriate production assistance and storage facility, * to provide support farmers in marketing of the produced flowers, * to train...
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...[pic] Marketing Plan of two Flower Shop In Bangladesh Ferns and patels & fOLTOLA FLOWER SHOP [pic] [pic]Course: MKT 101 Submission Date: 23-7-2012 Prepared By: [pic] | NAME | ID NO | | Susanta Basak |2011-2-10-349 | |Md. Rakibul Islam |2011-2-10-347 | |Md. Minhajul Abedin |2011-2-13-060 | |Naziur Rahman |2011-1-10-412 | |Md.Miraj Taluckder |2011-2-10-311 | Prepared for: Mashruha Zabeen Lecturer Dept. of Business Administration East West University LETTER OF TRANSMITTAL April 5, 2012 Mashruha Zabeen Lecturer Dept. Of business Administration East West University Subject: Submission of Assignment Dear Mam, We are very pleased to submit this Assignment to you. The assignment is on “Marketing Practice of flower shop In Bangladesh” as you have authorized...
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...����������������� ���������� ����� ���������������������������������������������������� ��� ��������������� ������� � �� ����� ����� ����� UBINIG Unnayan Bikalper Nitinirdharoni Gobeshona In English it means Policy Research for Development Alternatives. It is essentially a policy advocacy and research organization that implement the ideas which come out of research works in the form of various programmes and projects. The implementations are elements of living interaction with the community. Contact: 5/3 Barabo Mahanpur, Ring Road, Shaymoli Dhaka - 1207, Bangladesh Phone: 811-1465, 329-620 e-mail: ubinig@citecho.net CWEARC The Cordillera Women’s Education Action Research Center It is a non-governmental organization engaged in organizing, education and services among indigenous women in the Cordillera Region, Philippines since 1987. CWEARC is presently working together with Innabuyog in empowering the indigenous women of the Cordillera through organizing, capacity building and advocacy on indigenous women’s issues. At the same time, CWEARC assists community-level women’s organizations address their socio-economic needs and problems. Contact: #16 Loro Street,Dizon Subdivision, Baguio City Email: cwerc@mozcom.com PEAC Pesticide Eco-Alternatives Center The mission of PEAC is to reduce the use of harmful pesticides in China and to promote alternative ecological forms of pest control, and eventually protect the human health and ecological health for sustainable development...
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...needs Introduction Seed is the basic input for agricultural crop production and the effectiveness of other inputs like fertilizer, irrigation etc. depends on seed quality. The production can be increased to about 20% using quality seed itself. Horticulture crops are playing significant role in nutritional improvement, food and financial security of the people of Bangladesh. In the recent years, the country has attained self sufficiency in cereal crops. But production of horticultural crops like vegetables, spices and fruits is much below the required quantity. The area and production of vegetables and spices are shown in Fig. 1 & 2 and Table 1. Seed certification is a legally sanctioned system of quality control of seeds to be placed for sale. It is the process designed to maintain and make available to the general public continuous supply of high quality seeds and propagating materials of crops to ensure the genetic, physical, physiological and health status. Seed Certification Agency is the only authorized body for certification and quality monitoring of seeds of any kinds or varieties. In Bangladesh existing legislations for quality control of seeds are: a) the Seeds Ordinance, 1977 b) the Seeds (Amendment) Act, 1997 c) the Seeds (Amendment) Act, 2005 d) the Seed Rules, 1998 e) the Nursery Guidelines, 2008 and f) decisions from the National Seed Board (NSB). The Seeds Ordinance, 1977 has already been repealed and it is expected that...
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...CHOWDHURY SAIMA TABASSUMID: 1210194020NAME: MONOLOVA SAMARUKHID: 1210368630NAME: SHOAIB AHMEDID: 1210009030NAME: NISHAT TASNEM EASHAID: 1211168020 | * ABSTRACT- 4 * CONCEPT OF MIS- 4 * FIELD OF MIS DEALS WITH- 4 * AGRICULTURE- 6 * AGRO-SOCIETY AROUD THE GLOBE- 7 * PERSPECTIVE FROM BANGLADESH- 8 * MIS IN AGRICULTURE- 10 * MANAGEMENT IFORMATION SYSTEM IN ACTION- 11 * AGRICULTURE, MIS AND BANGLADESH- 22 * AGRO-SOCIETY OFBANGLADESH BELONGS TO- 23 * CHALLENGES FACED BY AGRO-INDUSTRY OF BANGLADESH- 24 * POSSIBILITIES FROM AGRO-INDUSTRY OF BANGLADESH- 25 * THE GOALS THAT BANGLADESH GOVERNMENT SHOULD ACHIEVE TO DEVELOP ITS ECONOMY AND AGRO-INDUSTRY- 25 * AND WITH MIS- 25 * USING MIS IN AGRO-INDUSTRY MARKETING- 26 * LASTLY- 27 INDEX ACKNOWLEDGEMENT NAME: EMRAN SAYEED NAME: CHOWDHURY SAIMA TABASSUM NAME: MONOLOVA SAMARUKH NAME: SHOAIB AHMED NAME: NISHAT TASNEM EASHA ABSTRACT We are reporting on Management Information Systems practices in agricultural industry. We tried to think closely the application of Management Information Systems in agro-society, and we...
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...National and International Business in Bangladesh In consideration with the level of production and supply, potential contribution to the export sector, demand in the international market government has identified two production sectors as “highest priority sectors” and “special development sectors”. The government will continuously modify this list, and provide special privileges to encourage the export of these products. If it is properly implemented and revised regularly then business will contribute to a great extent to our national economy. Most priority sectors These sectors have special export potentials but yet could not be utilized properly due to certain constraints. More success is attainable if adequate support is rendered to them. For example: 1) Agro-products and agro-processing products; 2) Light engineering products (including auto-parts and bicycles); 3) Footwear and leather products; 4) Pharmaceuticals products; 5) Software and ICT products; and 6) Home textile. Special Development Sectors Product sectors which have export potentials but whose production, supply and export base are not well organized will be included in special development sectors so as to strengthen their export base. The following product sectors will be included in the special development sectors: 1) finished leather production; 2) frozen fish production and processing; 3) handicraft products; 4) electronic products; 5) fresh flower and foliage; 6) jute products; 7)...
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...iosrjournals.org Promoting Women’s Entrepreneurship through SME: Growth and Development in the context of Bangladesh Afiya Sultana * Lecturer, Faculty of Business Administration, University of Science and Technology Chittagong, Post Box- 1079, Chittagong, Bangladesh. Abstract: Women’s entrepreneurship is an inevitable part of country’s economic development process. The main objective of this study is to having an overview of women entrepreneurs in Bangladesh and growth situation through SME. The issue covered by this study are socio-demographic profile of women entrepreneur, types of women owned entrepreneur, regulatory procedures, training and capacity building and human resources development through women’s empowerment. The study also focused on role of SME to promoting women entrepreneurs. It also explores the social perspective of women entrepreneurs as well as the impact of these entrepreneurs on the economic development of Bangladesh. Both qualitative and quantitative research methods adapting with primary data collection process were applied to explore information from sample unit of women entrepreneur of Chittagong region in Bangladesh. A semi structured questionnaire survey was conducted to collect primary data. Data were analyzed using various statistical software including SPSS, MS Excel. The findings shows that women’s entrepreneurship of Bangladesh is growing at accelerate rate and their contribution to socio- economic development is significant. It is...
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...Section 4: Financial Plan 21 Financial Goals : 21 Summary of Financial Needs: 21 Loan Fund Dispersal Statement: (for 1st year) 22 Section 5 : Capital Requirement 23 Capital Contributed by owners: 23 Credit Reports 23 Other Credit Card Report 23 Capital Distribution 24 Copies of Leases, Mortgages, Purchases Agreements etc: 25 Residential Rental/ Lease Agreement: 25 Section 6: Marketing Plan 26 Marketing Environment Analysis 26 Target Market: 26 Demography 27 Marketing Strategy 27 Method of sales and distribution: 27 Product Review 28 Market Positioning Factors 29 Marketing Mix 30 Pricing Strategy: 31 Promotional Strategy: 31 Branding Strategy 32 Customer Service Activities 33 Competitive Environment 34 Section 7: Location Analysis 35 Demographic Factor 36 Cover letter “Wedding World” Ka 244, Kuril, Progoti Shoroni 1200, Dhaka, Bangladesh. 25th December 2013 Mr. “X” Managing Director, JM Investment Ltd. Re: Request to invest 2. crore bdt in the wedding mall “Wedding World” Dear Mr. “X” To introduce a new business era in Bangladesh, we four friends are going to establish a wedding mall named “Wedding World”, a unique, versatile and...
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...| 148 | 4 | Md. Khdimul Islam | 162 | 5 | Md. Wasib Amin | 178 | Section: B, 18th Batch, Department of Marketing, University of Dhaka. ABSTRACT In the process of economic development Small and Medium Enterprises (SMEs) play a pivotal role in poverty alleviation and rapid industrialization of the developing countries like Bangladesh. In this paper we tried to appraise the Problems and Prospects of SMEs in Bangladesh. We observed from the research that non availability of adequate credit, complex loan granting procedure, inadequate infrastructure facilities, problems of collateral requirements, paucity of working capital, non availability of skilled work force, poor salary structure, lack of coordination among SME related organizations, lack of appropriate marketing strategies etc. are the major hindrances to the development of the SMEs in Bangladesh. In order to overcome the problems researchers have tried to provide some recommendations for the developments of SMEs in Bangladesh based on sound reasoning. Background of the Assignment Small and Medium Enterprises (SMEs) act as a vital player for the economic growth, poverty alleviation and rapid industrialization of the developing countries like Bangladesh. SMEs are significant in underlying country’s economic growth, employment generation and accelerated industrialization. Government of Bangladesh has highlighted the importance of SME in the Industrial Policy-2005. SMEs have been identified by the Ministry of...
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...Advertisement Movement through Electronic and Print Media: A Study on Bangladesh MD. ABDULLAH AL JAMIL Department of Marketing, Comilla University, Kotbari, Comilla, Bangladesh. Postal Address: 16/F (Ground Floor), Tallabgh, Shukrabad, Mohahammadpur, Dhaka-1207, Bangladesh. Country Code: 880. Cell No: 01712561508, 01674-931127 E-mail: tanvir1111@yahoo.com Abstract The advertising industry has already passed almost four decades of institutionalization in Bangladesh. At the beginning of information and telecommunications technology, the industry has practiced drastic drag in all its localities such as the number of advertising agencies, patron firms, research organizations, models, production houses, fashion houses, handicrafts and so on. The industry has inclined its contiguous circumstances as well as accustomed to cope-up with the changed position. Now, it is time to reunite the progress and find out what it has accomplished and what nevertheless to achieve. So far, the study has contemplated on the quantitative features of the industry but the qualitative approval however needs to be completed. This paper also concentrated on the qualitative characteristics of the industry and marks the trends in progress of the advertising industry while focusing on the potential prospects. Finally, it provides some courses of action leading to an environment promising and healthy for the advertising industry of Bangladesh. Key words: Advertisement, Generalization, Subliminal effect 1. Introduction ...
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...Contents SL. No Chapters Subject Page No 1 Preface 1-2 2 Chapter One Title, Objectives, Strategies, Application and Scope3-5 3 Chapter Two General Provisions for Export 6-8 4 Chapter Three Steps toward Export Diversification 9-11 5 Chapter Four General Export Facilities 12-18 6 Chapter Five Product-Specific Export Facilities 19-23 7 Chapter Six Export of Services 24 8 Chapter Seven Other Steps towards Export Promotion 25 9 Annex-1 List of Export-Prohibited Products 26 10 Annex-2 List of Products under Conditional Export 27 Broad Objectives: The general objective of this study is to determine the present activities of export, import and the significance of their role for smooth, efficient and effective marketing process of export & import products overseas. Specific Objectives: • However the specific objectives of the study may be described as: • To identify the challenges of export Products in the Global Market. • To sketch the overall condition of the Bangladeshi export & import sectors in the global... [continues] Objectives of the Study : The objections of the report are : • To expose the Different years export & Import • To find out the different products offered to exports & imports. • Acquiring a practical knowledge and personal observation about overall export & import procedure & policy , functions, principles. • Find out the activities and implication of Export Promotion Bureau. • To know relevant...
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...INTRODUCTION Bangladesh is a country with a population of about 150 million; population density being the highest in the world. Agriculture still remains the mainstay in national economy despite rapid industrialization. It plays a significant role in the overall economic development of Bangladesh in terms of contribution to GDP (19.79%), employment (63%), export (15%), food security and poverty reduction. Over the past 50 years, per capita arable land dropped to 0.06 ha. Growing enough food for such a large and growing population with shrinking land is a daunting task. The country has only 8.20 million hectares of agricultural land. In the last two decades, Bangladesh made a significant progress in cereal production. The cereal production has increased from 11.00 million tons in 1971 to almost 30.00 million tons in 2006. Ninety eight per cent of food comes from agriculture. In spite, the food grain production in Bangladesh is facing great challenges due to increasing population, decreasing agricultural land, depleting natural resource base, climate change etc. Rice is the main crop that covers nearly 75% of cropped area contributing over 95% of total food grain production. It provides about 65 percent of direct human calorie intake. It is considered as the center of food security and socio-political stability. Major challenges in agriculture are to overcome the stress like pest and diseases or climatic hazards like submergence, salinity, drought, heat, cold, soil toxicity...
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...though they contribute significantly to Pakistan GDP. Horticulture Horticulture is considered to be the science, business and art of growing and marketing fruits, vegetables, flowers, and ornamental plants. It is unique among plant sciences because it not only involves science and technology, but it also incorporates art and design principles. The horticulture sector in Pakistan represents tremendous unrealized potential and what is needed is systematic and focused attention, for Pakistan to carve a niche for itself in this global market of $ 80 billion. Of Pakistan's 88.2 million hectares of land, approximately 20 million hectares are used for agricultural and horticultural purposes. Of that amount only 20 percent is considered to have the potential for intensive crop production. Presently Pakistan annually produces 13 million tons of fruit and vegetables valued at around $ 2 billion, and out of this only about half a million tons valued at $ 140 million, is exported. The factors inhibiting export growth include our inability to comply with quality and sanitary/phytosanitary standards and insufficient shelf life of our fresh fruits and vegetables. Export expansion for fruits and vegetables products is held back by the poor quality of seeds, lack of proper packing materials, inadequate transport, and undeveloped state of the marketing system. About one-half of Pakistan's population depends on the agricultural sector for employment. The agriculture and horticulture sectors...
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...ASSIGNMENT ON E-COMMERCE IN BANGLADESH Submitted To: Submitted by: Table of Contents Ecommerce .....................................................................................3 History of E-Commerce....................................................................3 Why e-Commerce for Bangladesh……………………………………………….4 Traditional and Electronics Business Transaction ............................5 Traditional Commerce vs e-Commerce............................................3 Dimensions of E-Commerce .............................................................6 Business to consumer(B2C) ..................................................7 Business to Business (B2B) ...................................................7 Business to Government(B2G) ..............................................7 Benefits of E-Commerce ...................................................................7 e-Commerce in Different Sector in Bangladesh ................................8 Overview of implementation stage of e-Commerce in Bangladesh 8 Some e-Commerce shop in Bangladesh ............................................9 The impact of e-Commerce ...............................................................9 Constraints to E-Commerce in Bangladesh......................................10 Challenges of E-commerce for Bangladesh......................................11 Recommendations………………………………………………………………………11 Conclusion........
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