...1-1-12 Date: 1-9-11 Name: Gladys ======================================= Friday ============================================== Westfield IN-1 Union Street Flowers*** - 317-867-2525-101 S Union St - Becky/Craig - all set 10x Sheridan-2 Irenes* - 317-758-5415 – 414 South Main - Rachel – all set 1x/were closed on Friday Tipton-3 Bouquet Barn** - 765-675-2901 - 223 Ash St - Tammy – THAT B FINE Jean's Flowers** - 765-675-7591 - 125 W Jefferson St - Jean/Lee – not interested 4x Sharpsville-4 Brumbaugh Florist*** - 765-963-2739 - 4158 N 400 W - JoLynn – OK U CAN STOP Russiaville-5(Back-up) The Rose Garden* - 765-883-8434 - 100 W Main St - Kathy/Tim – pass this time 1x Kokomo-6 Banner Flower House*** - 765-459-5166 - 1017 S Buckeye - Janice – don’t need 1x Bowden Flower/Gifts*** - 800-546-3301 - 313 US HWY 31 - Dick/Linda – all set 2x Flowers by Ivan/Rick* - 765-457-5541 - 404 E Harrison St - Ivan - don’t need 18x Jefferson House/Flow*** - 765-452-8269 - 4300 W Jefferson Rd –Pam – were ok 3x White Lily Flower - 765-459-0637 - 2130 West Sycamore Street (NEW) Susan – not interested 3x Burlington-7 (Back-up) Burlington Flowers* - 765-566-2016 - Main St - Pat Carousel Flowers - 765-566-2061 - 705 Michigan Rd, (NEW) Flora-8(Back-up) Flower Shoppe - 574-967-3022 - 7 S Center St (NEW) – don’t need 1x/won’t be here 1x Galveston-9 Joy Florals*** - 574-699-0506 - 202 S Sycamore St – Pam – don’t need 1x Logansport-10 ...
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...discounter or in a flower shop is very hard and long. In the last few years, the flower industry has extremely increased and it actually got bigger than the music industry. The world’s largest exporter of roses is called Sai Ramakrishna Karuturi and is from India. He owns land eight times the size of Mumbai. Four years ago he additionally bought the biggest rose farm of the world with 4500 workers, 160 ha land and 650 million roses, that leave the farm every year. He has a huge power in the flower trade and plays actually a big role in it. He makes a turnover of 25 Million euros every year and he managed to get a 9 percent market share in Europe in the last few years. Customers that are very important for him are Edeka and Aldi. Discounters want goods that are cheap, fast and durable at once. To fulfill the discounter’s requirements, the African workers ship only the rose buds and not the blooming flower abroad. That makes sure that the roses are durable for a longer time. Mr. Karuturi sells 55 % of the output through the auction in the Netherlands and the rest through wholesalers and retailers. Also 100 % of the African rose production is exported to Europe. Even though Africa and Latin America export huge amounts of cut flowers, the Netherlands is the biggest export country. Exports from the Netherlands to Germany make a significant part of the world cut flower trade respectively of the whole world trade. FloraHolland, the most known flower auction, is located...
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...the shorts story, is little Lucy from Africa who sees that her mother and father are having problems, then Lucy try to solve the problems on her own way. Lucy is 10 years old and she has a childlike ability to admire the nature around her when she is out to find flowers to his mother. She describes in detail how each flower and plant looks like. Her fascination with nature is pure and unspoiled. ”The leaves of the Msasa trees were shiny, and the sun made it look as if there were diamonds on the big granite boulders.” (ll. 46-47) She also uses the shadows from the trees to measure how late it is. It shows us that she is a young girl who has a different view of the world. ”By the time I got home the long grass was making shadows across the path...” (l. 62). Lucy is a little girl who wants to make everyone happy. She thinks that if she picking flowers for her mother, will she be in a better mood. Since it only works temporarily, Lucy tries to make her mother happy to get some money by selling flowers. ”I longed to give my mother something so beautiful and precious...” (ll. 58-59). Without understanding why she should give the money back, then senses Lucy anyway, it might be about something else than just flowers. But she does not understand that it would be embarrassing to take the money from others. ”I walked home thinking about how everyone else had taken back their money as though it had nothing to do with the flow- ers.” (ll. 167-168) The story takes place in South...
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...Calyx and Corolla Case Report Introduction Calyx & Corolla was a new entrant into the $8 billion flower industry in the United States in 1991. Through the use of overnight air freight (Fed Ex), information technology, an 800 number, and a catalog, Calyx & Corolla was able to bypass three layers of distribution and provide fresh flowers directly from growers to consumers. As a result of their efficient distribution system, Calyx and Corolla changed the way flowers were distributed to consumers. Strengths and Weaknesses I. Strengths A. Good niche and mission. Calyx and Corolla filled a consumer need. Consumers wanted very fresh and long lasting flowers and the company delivered it. Efficient distribution was the key to flower industry and the company was able to shorten delivery to customers by bypassing the middle distribution layers, and provide much faster deliveries than traditional FTD deliveries. For example, Calyx and Corolla delivered roses from growers to consumers within 1-2 days of purchase order compared with one to two weeks for other FTD retailers and florists. B. Sales growing at a faster rate than cost of goods sold. Projected FY4 and FY5 also had projected sales growing faster than cost of goods sold. See graph for details (Derived from Exhibit 1). Growth rate 1988-1989 to 1989-1990 Growth rate 1989-1990 to 1990-1991 Growth rate FY3 to FY4 Growth rate FY4 to FY5 Sales 4.31 1.55 .49 .61 Cost of goods sold 4.14 1.52 .42 .58 C. Good creative...
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...Arrangements is its great appeal to most people. The original store was located in East Haven, CT it opened in 1999, by Tariq Farid who partnered with his brother Kamran Farid (Wikipedia, 2012). After being successful in this original store they set about designing computer systems, training manuals, production and profitability tracking and supply chain management procedures they then entered the business of franchising in 2001 (ediblearragements.com, 2012). I feel that one of the reasons for their success is that they offer an alternative to the floral industries flower arrangements with the bonus that the receiver has a gift they can share with others and it’s healthy for the receiver also. This is definitely a niche industry and being the first and leader in the fresh fruit bouquet category has had it perks. In an interview on Bloomberg.com CEO Tariq Farid tells how he and his brother opened a small flower shop and had some loyal customers, and wanting to give their customers that little something extra they added edible arrangements in 1999 to a small section of their store, never even considering that it would take off as it did to become a company with over 458 million in annual sales (Bloomberg.com. 2012). In the same video Tariq explains that people our very health conscience these days, and this gives them that choice in the celebration of special events, office parties, weddings, and catered events and the product has the wow factor that floral arrangements just don’t...
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...Case Study Studebaker v. Nettie’s Flower Garden, Inc. April 5, 2015 Summary: Judith Studebaker filed suit against Nettie’s Flower Garden, Inc. (Studebaker v. Nettie’s Flower Garden, Inc) after being injured in an accident on August 9, 1989. A van driven by James Ferry, collided with her vehicle. When the case went to court, the jury found Nettie’s Flowers responsible for Studebaker’s injuries, and awarded her $125,000. (Twomey, 2015, p 620). Ferry’s job at Nettie’s wa delivering flowers for the company, but, when the case was heard Nettie’s claimed that James Ferry was an independent contractor (Twomey, 2015, p 621), and paid Ferry based on the number of deliveries made instead of how many hours actually worked. Ferry used his own personal van for deliveries, and Nettie’s Flowers requested Ferry equip his van with air-conditioning and heat to protect the plants. Ferry was responsible for delivering in his assigned territory. Although, Nettie’s did not supply Ferry with a company uniform he was expected to have a neat appearance, and conduct himself in a professional manner while on the job. (Twomey, 2015, p 620). On the date of the accident, Ferry made a mid-day stop downtown, and, then ran by a pawn shop to handle some personal business. Shortly after leaving the pawn shop, and heading to do his afternoon run Ferry collided with Studebaker’s vehicle. After leaving the pawn shop, and headed to do his afternoon run, Ferry’s van collided with Studebaker’s vehicle. (Twomey...
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...immigrating to Canada. She possesses the professional contacts, such as lawyers, accountants and business advisers, and the local financing experience through her last business in Canada. Evolution of the Business Idea The business idea originated after the entrepreneur worked for several companies in Canada, but none of those jobs were of real interest and meaningful to the entrepreneur. She saw no future on the jobs she held, so she decided to do something that was different and stimulating, something that used more of her creativity and imagination. This is how the idea of offering eco soil, flowers, and the combination of both was born because she believed that beauty and flowers bring harmony in people’s life. Product This is an online flower boutique-Darometic, It introduces innovative and creative floral designs using specialized products. This e-commerce offers fresh flowers, flower arrangements for different events, eco-soil, and unique gifts. It differentiates itself by introducing the “eco-soil” that will be a major feature of every bouquet. This company...
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...Baby Bloomers Baby Bloomers is a family enterprise specializing in floral arrangements. With its reputation as a high-quality florist, it has been immensely profitable. The success of the company led the family to expand into several businesses: restaurant, automobile. Dealership, wine importation, and other unrelated ventures. Saddled with debt problems, Baby Bloomers sought the services of Gabby Fernando, a management consultant. For more details on the company’s operations beyond the family circle, Gabby decided to pursue some “detective work” by having casual chats with the office secretary. Author: Arturo Benedicto M. Ilano Discipline: Strategic Management Industry: Flower Shops Issues: Expansion Strategy, mission and vision, rightsizing strategy Setting: Philippines 1987 Level of Difficulty: Undergraduate/MBA Case Number: 7-1994-02 Teaching Note: 7-1994-02T Prepared by Arturo Benedicto M. Ilano, Assistant Professor, University of the Philippines, as a basis for class discussion. The case is not designed to illustrate effective or ineffective handling of managerial situations. Names of persons and places have been change. The University of the Philippines Business Research Foundation, Inc. supported the writing of this case study. Baby Bloomers is a family enterprise specializing in floral arrangements. Having successfully established itself as a high-quality florist, it is widely known to the market and has been immensely profitable. However, problems...
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...(2) For my field trip I visited MoonDance Botanicals on Thursday, October 28, at 1:30pm. The shop was located at 601 Corona Street in Denver. The shop sells herbal and aromatherapy products that are all developed and produced in their store. I spoke with the owner, Tonja. (3) She is an herbalist that has an MBA in business and also graduated from the Rocky Mountain School of Botanical Studies in Boulder. She also studied herbal therapies in Ireland for 3 months. She lived with her teacher and would attend “class” for 5-6 hours per day. (1) Aromatherapy can be described as the practice of using essential oils for support of an individual’s well-being and health. Essential oils are known for containing volatile compounds of many plants and...
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...purchases. To beat out the crowds our company will raise prices early for those who want to buy the flowers today instead of waiting until the last minute or the day of. Flowers aren’t a product that lives forever it’s more of a consumable, so they aren’t made to last. The latitude of deciding to purchase flowers or not is based highly on the timing of the year. With knowledge of the latitude of the year helps the company put together a set plan to supply the demand of products. Demand system models provides us as a company a clear picture of the consumer side of the market and attempt to provide the empirical insight into what drives changes in the purchasing behavior. Demand can be assumed completely exogenous to an industry and the industry just accepts the pattern of change. (Ward, 2003) Needing to understand the essentials of the products from the certain characteristics such as potted plants, Fresh cut flowers and the artificial flowers makes a company strong in different products offered to the customer. Flowers are generally used for what you may ask? Everyone knows the biggest time of the year for flowers is Valentine’s Day. A holiday that is celebrated around the world in every country almost. But Valentine’s Day is only a kick starter to the spring season where flowers are at their highest peak of beauty and flourish in color schemes. Although, on any given day a flower can be given as a just because gift, (Valentine’s Day, Get well soon, i.e.) expressing certain emotions...
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...magnificent creation of the Almighty are the variant species of flowers. Who could ever say no to the beauty and bliss that blossoming tulips in the daylight of Spring could give? The radiance brought by those yellow daisies growing in the alley? Or the exciting and delightful feeling it gives when your special someone handed a bouquet of luscious red roses to you during Valentine’s day? Flowers are perfect ornaments throughout the season. It is a perfect embellishment for the different occasion. The different scents it gives may lighten one mood. The vibrant colors it emanates are refreshing to the sight, especially when under the bright color of the clear blue sky on a sunny day. Flower, a word that originated in the word Florem, a Latin word that was associated with the language of the Aryan. During the 14th century, it was...
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...customers who value fresh and long-lasting flowers for decorative purposes. Our key impediment is cost effectively identifying and reaching our targeted customers. The solution is to: (1) correctly identify Calyx’s optimal target segment and (2) develop a marketing mix that effectively and efficiently reaches this segment. To reach this segment, Calyx should advertise through print media outlets whose readership values Calyx’s unique offering, namely flower longevity and freshness, and continue to pursue in-store promotion opportunities with select home décor retailers and upscale department stores. Problem Analysis Segmenting the market by looking solely at the demographic and geographic characteristics of its existing customers has led Calyx to believe that it can expand its customer base by simply sending catalogs to individuals who share similar demographic profiles. However, the large discrepancy in yields between current customers and those who were obtained from rented mailing lists (Exhibit 2), highlights the fact that Calyx is not effectively reaching the customer segment that most values its services and is unprofitable due to excessive catalog spend. In order to guide the process of identifying Calyx’s target segment and proposing alternative methods to reach this segment, we have constructed the following positioning statement: To those who value flowers for decorative purposes, Calyx is the distributor of flowers and plants that are fresh and long lasting...
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...The Flower-Fed Buffaloes Explore how either The Flower-Fed Buffaloes (by Vachel Lindsay) or Report to Wordsworth (by Boey Kim Cheng) powerfully conveys feelings about human destruction ? Uses: - Symbols - contrasting visual imagery. - tone In the poem called “The Flower – Fed Buffaloes” written by Vachel Lindsay. The poet uses literally techniques such as visual images, tone and symbols, in order for her to convey a strong image about the human destruction of the natural world. The poet uses visual imagery that opposes one and another, in order for her to create this image of destruction of nature by mankind. At the beginning of the poem, before humans intervened, the countryside was “blooming, tossing” and the “flowers lie low’. These words make nature have an ambiance of calmness, zen, peacefulness and harmony as nature is not disturbed by anything. But this visual image will soon change, as suddenly everything is “swept away by wheat’, meaning that this peacefully countryside is intervened by human activity. This creates an image of nature suddenly being attacked and confronted with mankind and its intentions. The changing of fields into wheat plantation is an example of one of many mankind’s’ intention (this being colonization and industry). The author also uses contracting tone in order for her to convey feelings about human destruction. Like with the visual imagery, the tone of poem is very happy and serene, as nature is free to do whatever it...
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...“Consciously at times, unconsciously at others, we search for ways to reclaim our loss (of Eden)” (3). Central Park, palm trees planted along the side of the road in Miami, and the garden behind your house all have one thing in common: they were made for the same purpose, to reinvent Eden. You may not realize as you are weeding your garden or strolling through Central Park that you are subconsciously part of a movement to bring back the world to an ideal Eden like state. You can see examples of it anywhere you turn, man using technology to turn ‘wilderness’ into a structured haven in which society can live happily. When Eve ate the apple and she and Adam were forced to live in the untamed world we call home today God told man to dominate over nature. Some people have taken this literally, but some have derived a different meaning from the statement. Many people think that we must firmly control all aspects of nature, plants and animals alike. They believe that all ‘wilderness’ must be stripped away and order must be restored to the land. Others feel that we need an almost sheppard-like approach to nature. As a sheppard watches over, guides, and protects his sheep we must preserve nature and its natural beauty. They believe that nature itself is Eden and we must make ourselves one with nature in order to return to Eden. No matter what the individual believes the end goal is the same, the reinvention of Eden. A specific example of this would be to look at the Bryant University...
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...garden represents devotion and leisure. It takes patience to grow a garden, frustrations and hardships are also involved in the process. Firstly the seed is planted. The seed builds the foundation of a strong and stable plant. It has to be taken care of and watered daily. Then the shoots start sprouting, the plant is finally flourishing. One can see day by day the garden maturing. Then one day the garden starts to wilt, its dying. One has to tend to it and have the patience and determination to bring it back to life. It frustrates one to see the insects and predators preying on the beautiful garden that once existed. But hard work and devotion regains the gardens beauty and gives it life again. Soon a shoots blossom and bloom into beautiful flowers. The charm and divine beauty of the garden is a wonderful enlightening sight. Building a friendship has similar characteristics. One meets a person and plants the seed of friendship. The friendship builds and continues to grow stronger. It requires devotion of time and patience to achieve peak communication between the two companions. The struggle to keep a solid friendship includes many obstacles and hardships. But compromising, devotion and the willingness to endure are bound to payoff in the end. As Bernard Wolf quotes ^It takes a long time to grow an old friendship^. Friendship has its good and bad times. There comes a time when the relationship is just...
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