...Six Reading Myths ©Academic Skills Center, Dartmouth College 2001 MYTH 1: I HAVE TO READ EVERY WORD Many of the words used in writing grammatically correct sentences actually convey no meaning. If, in reading, you exert as much effort in conceptualizing these meaningless words as you do important ones, you limit not only your reading speed but your comprehension as well. MYTH 2: READING ONCE IS ENOUGH Skim once as rapidly as possible to determine the main idea and to identify those parts that need careful reading. Reread more carefully to plug the gaps in your knowledge. Many college students fell that something must be wrong with their brain power if they must read a textbook chapter more than once. To be sure, there are students for whom one exposure to an idea in a basic course is enough, but they either have read extensively or have an excellent background or a high degree of interest in the subject. For most students in most subjects, reading once is not enough. However, this is not to imply that an unthinking Pavlovian-like rereading is necessary to understand and retain materials. Many students automatically regress or reread doggedly with a self-punishing attitude. ("I didn't get a thing out of that paragraph the first time, so if I punish myself by rereading it maybe I will this time.") This is the hardest way to do it. Good reading is selective reading. It involves selecting those sections that are relevant to your purpose in reading...
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...personal responsibility is the key not only to college success, but in life as well. As an adult, I reflect back to the teachings of my childhood. I was taught not only personal responsibility, but also how to plan ahead, make conscious-ethical decisions, and manage my time wisely. One of the most important ways to accomplish success, whether it be college or personal, is managing time effectively. Once it is gone, there is no way to get more, there is no reset button and you cannot turn the clocks back. As a student and mother, I think about the endless possibilities of college success and make rational decisions to achieve my goals. The time and effort I contribute to my responsibilities and priorities will determine success. Therefore, I approach time and responsibilities as if I am in control. “Too many students are showing up on campus under-prepared for college; in fact, with scarcely any idea why they are there in the first place” (Long, J. 2010). Instead, most students are more overwhelmed with organizing their dorm rooms, pledging for a sorority or fraternity, and going to parties. For these students, college is a culture shock and it becomes more about fitting in and being known rather than about education, attending classes and maintaining good grades. “And, for most of them, four years later they are handed a diploma, perhaps only barely more educated than when they first unpacked” (Long, J. 2010). From experience, college is easier when you are...
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...Composition I December 10, 2009 The Gifted and No Child Left Behind As each year progresses, students are facing many more challenges and struggles. Sadly, most of these are faced in the classrooms with the emphasis on the children being adequate in their studies. To help relieve some of these troubles, former president George W. Bush passed the No Child Left Behind Act (NCLB) on January 2, 2002. Congress created this act to bring all students up to a base level of knowledge needed to be deemed successful for federally mandated tests as stated in No Child Left Behind (Kanjorski 1426). These standardized tests assess students’ knowledge in mathematics, reading comprehension, writing conventions and now science. With focus being shifted to bringing students up to par, the students on the other end of the spectrum, the gifted, have lost the support and programs in which they thrive. Because of this, it can be stated that No Child Left Behind hinders the performance of gifted students. Linda Kenny, a reporter for School Administrator, a well-known periodical, states: “One of the great myths is the assumption that bright kids will make it on their own… But they do need support and they do need the focus.” The curriculums that these students strive on have been pushed to the wayside in many different ways. In a school in Kentucky, the “TREASURES (To Recruit, Educate, and Serve Under-Represented Exceptional Students) Approach” was abandoned. The main reason for the...
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...Attracting and selecting the right talent is critical to a company’s success. For tech companies, the process is even more critical since it’s the knowledge, skills, and abilities of their employees that determines these companies’ efficiency, innovation, and ultimately, financial achievements. Modis, a global provider of IT staffing and recruiting, has an interesting philosophy about searching for talented tech types. As pressure has mounted on businesses to find qualified employees, the search for the “perfect” candidate has become increasingly competitive. This company calls this “search for perfection the quest for the ‘purple squirrel’”. Sometimes you have to realize that, like the purple squirrel, the “perfect” candidate isn’t available or doesn’t exist. But that doesn’t mean you don’t try to find the best available talent. How do some of the big tech names spot talent? For “mature” tech companies like IBM, Microsoft, and Hewlett-Packard (H-P), the challenge can be especially difficult since they don’t have the allure of start-ups or the younger, “sexier” tech companies. So these businesses have to “pour on the charm.” Take IBM, for instance. After its Watson computer beat two former Jeopardy champions in a televised match, the company hauled the machine to Carnegie Mellon, a top school, where students got a chance to challenge the computer. IMB’s goal: lure some of those students to consider a career at IBM. H-P is using the pizza party/tech talk approach at...
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... c. Moderator’s Guide………………………………………(23) d. Concept Test Results………………………………….…(25) 5. Research III a. Research Work Order………………………………...…(30) b. Overview of Plan…………………………………….…...(32) c. Moderator’s Guide…………………………………….....(34) d. Copy Test Results…………………………………….…..(36) 6. Summary of Contribution To The Agency Team ………….....(46) 7. References………………………………………………………..(44) Overview of Research Beginning with the situation analysis, we analyzed the market situation that KFC is facing in terms of Company/Product, Competition, and Consumers. We provided our own insights as to why we saw certain trends or patterns. Then, we conducted a survey targeting college students to understand the market. We focused on the health perceptions for consumers of KFC, their products, their competition and competition’s products. We then conducted our first set of focus groups that were aimed at concept testing. After receiving the work order from the agency team, we prepared and conducted the interviews. This turned out very successful for obtaining information for the agency team. After receiving focus group feedback, the agency team then developed ads for us to test in the nest set of focus groups. These copy testing focus groups were...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0957-4093.htm IJLM 22,3 Retail supply chain management: key priorities and practices Wesley S. Randall Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA 390 Brian J. Gibson and C. Clifford Defee Department of Supply Chain Management, College of Business, Auburn University, Auburn, Alabama, USA, and Brent D. Williams Department of Supply Chain Management, Sam M. Walton College of Business, University of Arkansas, Fayetteville, Arkansas, USA Abstract Purpose – The purpose of this paper is to investigate the unique supply chain strategies employed by retailers. Design/methodology/approach – A mixed methods approach was employed involving analysis of depth interviews with 27 retail supply chain executives combined with a follow-up survey capturing over 200 responses. Findings – In light of uncertain economic conditions, retailers appear to be developing more agile/responsive supply chain management (SCM) strategies. Additionally, retailers are putting greater emphasis on maintaining a balance of cost versus service than the cost-centered focus found in a prior study. Research limitations/implications – This study focused on US retailers and therefore results should be cautiously extended to the retailing environment in other countries. Practical implications – Retailing is not a “one size fits all” business, and...
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...sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://alh.sagepub.com/content/11/3/167.refs.html >> Version of Record - Oct 26, 2010 What is This? Downloaded from alh.sagepub.com by guest on December 16, 2012 Article Improving student engagement: Ten proposals for action Nick Zepke and Linda Leach Abstract Active Learning in Higher Education 11(3) 167–177 © The Author(s) 2010 Reprints and permission: sagepub. co.uk/journalsPermissions.nav DOI: 10.1177/1469787410379680 alh.sagepub.com School of Educational Studies, Massey University, New Zealand Since the 1980s an extensive research literature has investigated how to improve student success in higher education focusing on student outcomes such as retention, completion and employability. A parallel research programme has focused on how students engage with their studies and what they, institutions and educators can do to enhance their engagement, and hence success. This article reports on two syntheses of research literature on student engagement and how this can be enhanced. It first synthesizes 93 research studies from ten countries to develop a conceptual organizer for student engagement that consists of four perspectives identified in the research: student...
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...CHAPTER 4 Focusing Marketing Strategy with Segmentation and Positioning These days Nintendo rides high in the video game world. Its DS handheld game, Wii (pronounced “we”) console, and games with characters like Mario and Zelda sell millions of units. The key to Nintendo’s success comes from meeting the entertainment needs of different groups of customers. Back in the 1980s, Nintendo was a 100-year-old Japanese manufacturer of toys and playing cards. If Nintendo managers had continued to just think about the “toy market,” the firm probably wouldn’t even be around now. Instead, they saw profitable new opportunities in the broader “entertainment seekers market.” In 1985, they released the Nintendo Entertainment System (NES) and interactive video games such as Super Mario Brothers. In those early days, video game consoles and software from different producers were quite similar. Even so, Nintendo’s NES stood out as offering better value. And Nintendo’s profits took off because once a household owned a NES console, it qualified as a prime target for new Nintendo games. As the market evolved, Nintendo developed more new products focusing on the needs of different groups of customers. In the 1990s, its popular handheld system, Game Boy, successfully delivered portable fun to kids. Another group of customers, the “hard-core gamers,” played complex and realistic games requiring consoles with high-speed processors and better graphics, so Nintendo offered them its GameCube console...
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...Post-National Enquiries Post-National Enquiries: Essays on Ethnic and Racial Border Crossings Edited by Jopi Nyman Post-National Enquiries: Essays on Ethnic and Racial Border Crossings, Edited by Jopi Nyman This book first published 2009 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2009 by Jopi Nyman and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-0593-9, ISBN (13): 978-1-4438-0593-3 TABLE OF CONTENTS Acknowledgments ..................................................................................... vii Chapter One................................................................................................. 1 Introduction Jopi Nyman Part I: Crossing Racial Boundaries Chapter Two ................................................................................................ 8 Between Camps: Paul Gilroy and the Dilemma of “Race” Tuire Valkeakari Chapter Three ............................................................................................ 30 Breaking the Apartheid: Blocking Actors of Color in Globalized Multicultural...
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...Stansfield College _ Singapore Literature Review _ HR502 Strategic Human Resource Management (PGDM Unit) Talent Management Shawn Tkatch March 2012 Program: MBA – VUN (Jan-Apr 2012 Term) Lecturer : Juhi Ranjan INTRODUCTION In 1997 a group of McKinsey consultants coined the phrase a “War for Talent” which refers to an organizations effort to improve strategies, policies and practices for the attraction, development, deployment and retention of talent for their business. This brings about the need to understand precisely what the organization requires and to determine the actual and potential talents required of the employees. David Whitwan, former CEO of Whirlpool Corporation stated “The thing that wakes me up in the middle of the night is not the economy or competitors; it is whether we have the leadership capability”. This statement reveals the challenges that organizations face in the new knowledge economy. Developing and retaining good and talented people has become a significant challenge for most businesses, big or small. In the 21st century, talent is being defined as the new wealth. In today’s business, most organizations are talent poachers opposed to talent developers within their existing employee workforce. Once talent is identified, companies use anything and everything to lure that talent to the organization in order to gain the competitive edge. A Harvard Business Review article from January, 2000 explains...
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...journal of Advanced Nursing, 1994, 19, 1024-1031 Curriculum evaluation in nursing education: a review of the literature Judith Chavasse BA RGN Dip Nurse Tutors Postgraduate Student, Departments of Education and Nursing Sfdies, The Queens University, Belfast, Northern Ireland Accepted for publication 29 September 1993 CHAVASSE J. (1994) lournal of Advanced Nursing 19, 1024-1031 Curriculum evaluation i nursing education: a review of the literature n Most curriculum evaluations in the literature have been reported by nurse evaluators; aims, criteria and methods are drawn chiefly from sociology, general education or management. There is an absence of studies exploring relevance to national health care need, nurses’ accountability to their clients and outcomes of cumcula. There appears to be much interest in innovatory programmes, students’ experiences and sociological understandings, with some concern for specific aspects of cumcula generally recognized as being problematic. The number of qualitative or mixed methodology studies is compatible with process cumcula and with academic and professional validation. EVALUATION OF NURSING CURRICULA The following year the erstwhile Joint Board o Clinical f Nursing Studies, finding that course planners lacked Evaluation of nursing curricula as a major consideration in knowledge and skills to evaluate their courses, produced nursing education in Britain and Ireland began to be a package which helped to introduce the practice...
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...alternative concepts under which organizations design and carry out their marketing strategies : the production concept, product concept, selling concept and marketing concept. PRODUCTION CONCEPT The production concept holds that consumer will favor products that available and highly affordable. This is one of the oldest orientations that guide sellers. It gives too much importance to production of goods and services. Large scale production is the base of production concept. Hence, management should focus on improving production and distribution efficiency. Production is important in marketing as without production marketing is just not possible. This concept is still a useful philosophy in some situations e.g. A computer maker Lenovo dominates the highly competitive, price sensitive Chinese PC market through low labor costs, high production and efficiency and mass distribution. However, production concept is one-sided concept as production without considering the needs and expectations of consumers may not get the support of consumers. Companies adopting this orientation run a major risk of focusing too narrowly on their own operations and losing sight of the real objective i.e. satisfying customer needs and building customer relationships. Production Concept PRODUCT CONCEPT The product concept holds that consumers will favor products that offer the most in quality, performance and innovative features. Hence, the focus is on continuous product improvement...
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...INTRODUCTION This paper presents the research findings on the practice of Human Resource Development (HRD) in Australia. HRD can be defined as a set of systematic and planned activities design by an organization to provide its members with the opportunities to learn necessary skills to meet current and future job demands. The paper also highlights the challenges in the development of the HRD in the country such as the alignment of training and development practice with the business strategy, the unfocused and not strategic training, and lower level of resource allocator in this field. The implication of HRD by the means of globalization also has been stated in this paper. The later section of this paper identifies the strategies that are capable of overcoming the stated challenges. Such strategies are engaging to national vocational education and training (VET) system, and developed specific roles that can help the HRD practitioners to develop HRD field. Involvement of HR professional’s association members will also be crucial. The Australian government also participates to develop strategies by introducing the Training Guarantee Administration Act 1990, principally to raise Australia’s international competiveness. Australian organizations also involve by improving generic skills needed by the workers to perform well in the workplaces of the future. 1.0 HUMAN RESOURCE DEVELOPMENT IN AUSTRALIA In recent years, the rise of Human Resource Development (HRD) in Australia...
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...PARSING THE FIRST YEAR OF COLLEGE: A CONCEPTUAL FRAMEWORK FOR STUDYING COLLEGE IMPACTS Patrick T. Terenzini Distinguished Professor and Senior Scientist Center for the Study of Higher Education 400 Rackley Building Pennsylvania State University University Park, PA 16802-3203 Voice: (814) 865-9755 Fax: (814) 865-3638 E-mail: Terenzini@psu.edu and Robert D. Reason Assistant Professor and Research Associate Center for the Study of Higher Education Pennsylvania State University Voice: (814) 863-3766 Fax: (814) 865-3638 E-mail: Rreason@psu.edu Paper presented at the meeting of the Association for the Study of Higher Education, November 19, 2005, Philadelphia, PA. PARSING THE FIRST YEAR OF COLLEGE: A CONCEPTUAL FRAMEWORK FOR STUDYING COLLEGE IMPACT Introduction For many college-bound students and their families, the first year of college is a make-orbreak period for learning, for decisions about continued college enrollment, and for discovering whether they made a good decision about which college to attend. Abundant evidence links students’ first-year academic performance to both persistence and degree completion (Pascarella & Terenzini, 1991, 2005). In addition, about two-thirds (perhaps as much as 90 percent for cognitive skills) of the gains college students make in reading, math, science, the social sciences, and cognitive skill development will occur in the first two years (Pascarella & Terenzini, 2005). Many students, however, are not in college long enough to realize those...
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...What is marketing? Definition of marketing Many define marketing as the process of buying and selling in a market. Marketing is defined in many ways; marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements. The essence of marketing is that a business will make what it can sell rather than sell what it can make. Marketing requires an assessment of human needs and the orientation of all the firm’s resources towards the satisfaction of those needs. Marketing is a social and management process by which individuals and groups obtain what they want through creating, offering and exchanging products of value with others. Marketing is concerned with meeting business objectives by providing customer satisfaction. Marketing is a method used by companies to communicate with the consumer and make them knowledgeable about the various features of their products or services. It is an essential part of attracting the target buyers to a product to a particular product and companies use various innovative or different techniques to stay ahead of their competitors and make their place in the market. Another marketing definition is the commercial functions involved in transferring goods from producer to consumer. We can also define marketing as the activities of a company associated with buying and selling a product or a service. Businesses undertake marketing activities because they gain several benefits. They use marketing in...
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