...PROCESSED & PACKAGED MILK INDUSTRY IN PAKISTAN (IN THE CONTEXT OF ENGRO FOODS) Introduction Pakistan is the fourth largest milk producer in the world. Pakistan produces 45 billion liters of milk annually. However, only 36.2 billion liters of milk are usable, as 20 % of this milk goes waste owing to inappropriate methods of storage and lack of timely transportation. Engro Foods is asubsidiaryof Engro Corporation.In 2005,Engro decided to diversify their business by venturing into the food business by establishing Engro Foods Limited. Engro Foods offers a number of products namely, Olpers, Tarang, Olwell, Omore, Owsum, Olfrute, etc., with representative market share of 33% in Pakistan. Engro Foods has two production plants situated at Sukkur and Sahiwal with different combination of products manufactured at each plant. Dairy Milk Industry in Pakistan Milk is amongst the most important consumable and marketable commodities of the world with enormous demand in domestic and international markets. Buffalo is the main source of milk in domestic dairy industry, whereas cow is the main source of milk in international market. Pakistan is the fourth largest milk producing country in the world. 80% percent of milk is produced by farming families from small herds of buffaloes using locally produced feed. They account for 11 % share in the Gross Domestic Product, employ 30-35 million rural people, and constitute 30-40 % of their income. Almost all rural families, especially...
Words: 1558 - Pages: 7
...objective of the said writing is to critically analyze operations of a mnc (multi-national company) in any chosen discipline in light of Management/Marketing transfer techniques discussing its operations transferring from SA (global) to AI (local). Keeping in view, my first step is to review business performance of Europe-based Foods and Beverages Company Nestle Limited originally operated from Europe in late 1860s started primarily as Food company but expanded their businesses in other units like beverages particularly. Nestle started its operations in Pakistan from 1981 a city named Sheikhupura as their first production plant and as the time goes their production capacity was enlarged. Later on during this study I would also mention the Nestlé’s performance in terms of 4P`s of Management/Marketing. One can question this very easily why choose Nestle, and the simplest answer could be because of globally followed trend of expanding business markets and reaching new customers as the business always needs expansion and must be recognized as a global brand from management point of view. Methodology: In second step, let us discuss the business performance and stability of nestle Pakistan in terms of 4p`s of Marketing/Management. Nestle started its operations as a public company in 1860s from Europe and reached different...
Words: 939 - Pages: 4
...Case studies - CSR in Pakistani perspective A selection of companies based on as a sample on various industries of Pakistan. 1. Citizen-Police Liaison Committee ( CPLC) 2. National Refinery Limited 3. Pakistan Petroleum Limited 4. Shell Pakistan 5. Pakistan State Oil (PSO) 6. Pak-Arab Refinery Company Limited 7. Sui Southern Gas Company ( SSGC) 8. Askari Commercial Bank Limited 9. Khadam Ali Shah Bukahari (KASB) Securities 10. The Bank of Punjab 11. First Woman Bank Limited ( FWBL) 12. Dollar East Exchange Company (PVT) Limited 13. Cresent Steel and Allied product Limited ( CSAPL) 14. ICI Pakistan Limited 15. Engro Chemical Pakistan Limited 16. Soccer Ball industry of Pakistan 17. Unilever Pakistan limited 18. National Foods Pakistan Limited 19. Proctor and Gamble Pakistan 20. Geo TV Citizen-Police Liaison Committee (CPLC): CPLC is a joint venture of the private and the public sectors. The few concerned and compassionate citizens, initiated in 1989 to establish the CPLC, which is over the period, become an important component of police system in Karachi. Rooted in the business community and dependent largely on private donations and on the volunteer work of business community. It conduct crime analysis, plays an important role in the investigation of kidnappings, and provides a range of police related services directly to poor and rich alike without any discrimination.[1] So in this way CSR motivate citizen to support police in fighting crime, after...
Words: 7465 - Pages: 30
...study on the franchising opportunities and the barriers to it in Pakistan A Proposal Submitted by: Faizan mujtaba malik TP027822 BA (hons).International Business Management In Partial fulfilment of requirements of the programme Bachelors of Arts in International Business Management Asia Pacific University of Technology and Innovation 06-11-2013 Abstract Recently countries over the world have been in a very fast economic development race with the most modern and appropriate strategies and technologies. However, franchising has been of the most successful and useful strategies that helped in the development and improvement of countries. On the other hand Pakistan is one of the developing countries that suffer from the lack of such strategies and technologies that would play the role in the economic development of the country. This report provides an overview of franchising strategy with its advantages and drawbacks. Moreover the report is about the market in Pakistan and provides a much clear image of the environmental factors and current situation in the country. The aim of research is to study the opportunities of franchising in Pakistan as well as the challenges that organizations face in the market of Pakistan specially in franchising. The research focuses on the environmental factors, political and social and cultural factors and its impact on the franchising market in Pakistan. The report also focuses on how technology and infrastructure can...
Words: 12302 - Pages: 50
...Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711 ² 306055 ( BBA 11th ) Preston University Peshawar Session : 2006 ² 2010 II Project Report On CD Page III Approval Sheet Vice Chancellor : ______________________ Prof.Dr.Anwar Hassan Internal Supervisor : ______________________ Prof.Dr.Zain Yousafzai External Supervisor : __________________ Department of Business Administration Preston University Peshawar IV Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P·s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. _____________________________________________________ V Acknowledgement With profound sense of gratitude and regard, I express my sincere thanks to my guide and mentor...
Words: 8393 - Pages: 34
...Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION TO ENGRO PAKISTAN 2 FOOD INDUSTRY IN PAKISTAN 3 ENGRO FOODS 3 RESEARCH AND DEVELOPMENT AT ENGROFOODS 4 STRATEGIC INTERNAL AND EXTERNAL AUDIT 4 STEEPLE ANALYSIS 4 PORTER’S FIVE FORCES MODEL 6 THREAT OF NEW ENTRANTS 6 BARGAINING POWER OF SUPPLIERS 7 BARGAINING POWER OF BUYERS 7 AVAILABILITY OF SUBSTITUTES 7 COMPETITIVE RIVALRY 8 SWOT ANALYSIS 8 STRENGTH 8 WEAKNESSES 9 OPPORTUNITIES 10 THREATS 11 INDUSTRIAL SWOT ANALYSIS 12 IFA AND EFA FOR ENGROOFOODDS 15 COMPETITIVE PROFILE MATRIX (CPM) 17 CORE COMPETENCIES & KEY SUCCESS FACTORS 18 COMPETITIVE ANALYSIS 19 INTERNAL EXTERNAL (IE) MATRIX 20 GRAND STRATEGY MATRIX 21 SUGGESTIONS AND RECOMMENDATIONS 22 REFERENCES 23 Executive Summary The repot at hand provides useful overview about Engro Pakistan Ltd, a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan, established in 2005, a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx: 20% per year. Olper’s achieved peak market shares of 12.3% within 6 months of launch. Other products are launched such as –Olper’s Cream, OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200 million liters annually will become the only company in Pakistan covering the entire milk catchments area. It already has the 2ND largest cooled milk collection system in the country. Distribution network...
Words: 5753 - Pages: 24
...International Business Management | MKT-324 | | | Submitted to: Dr. Amira Khattak Submitted by: Aqsa Qamar Sarah Malik Sabah Anwar Hayat Solangi Afaq Baig Date: January, 26th, 2015 Table of Contents 1.0 Company Introduction 4 2.0 Problem Statement 5 3.0 Literature Review 5 3.1 The Concept of Internationalization 5 3.12 The Entry Mode 5 3.13 The Factors That Influence Entry Mode Choice 6 4.0 Findings 7 4.1 Mode of entry 7 4.12 Autonomy in Operations 8 4.13 Conditions of Franchising. 8 4.14 Restaurant Ownership 8 4.2 Location 9 4.21 Mission as the Guiding Principle. 9 4.22 Market share 10 4.23 Pricing Strategy 10 4.3 Functional Strategies 11 4.31 Marketing Problems 11 4.32 HR Problems 11 4.33 Training 11 4.34 Adapting to Pakistani culture 12 4.35 Promotional strategies 12 4.4 Environmental Scanning 12 4.41PEST Analysis 12 5.0 Conclusion and Recommendations 14 6.0 References 16 Abstract In this age of internationalization, people are able to share any kinds of food from different parts of the world, thanks to the global business of food and beverage companies. As the leading driver of global growth in consumer food service, the fast food industry is reaching...
Words: 4411 - Pages: 18
...planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. While strategy is the action plan to do something and hence, Marketing Strategy is the managerial process of developing and maintaining a viable fit between the organization’s objectives, skills and resources and its changing market opportunities. The aim of marketing strategy is to shape the company’s business and products so that they yield targeted profit growth. Nestlé Pakistan Limited is selected to study that how they have planned their marketing strategy for Nestlé Pure Life (water). Nestlé is a multinational food company and offering Fast Moving Consumer Goods (FMCG). The motto of Nestlé is “Good Food, Good Life”, so delivering the qualitative products to the customer is their main objective. It is offering 75 brands of bottled waters worldwide. Nestlé Pure Life (NPL) is one of them that was first offered in Pakistan by Nestlé Pakistan Limited in 1998. People felt need of Pure, safe and clean water because of impurities in water especially in the industrialized cities like Karachi, Lahore, Faisalabad etc. Nestlé identified this opportunity and lunched NPL that satisfied the customer needs and Nestlé become market leader in the water industry. The customers of NPL showed interest on NPL because of trust on Quality of Nestlé, at the heart of which there are qualitative products and its long term commitment...
Words: 3361 - Pages: 14
...for one of the great success stories in modern commerce. The unique wholesale business-to-business model of METRO Cash & Carry is focused only towards professional customers such as hotels, restaurant, and caterers as well as small and mid-sized retailers. METRO Cash & Carry offers this target group a greater efficiency than the multilayered supply chain thus helping them to improve their business: By offering them a one-stop solution for their purchases, by helping them to improve their assortment, by offering them high quality products at reasonable and transparent prices and by offering them a consistent supply source. What does METRO offer? METRO Cash & Carry is a reliable partner for more than 20 million professional customers worldwide. It gives them a clear competitive advantage in their own markets. Professionals can purchase everything they need to run their business: A restaurant owner, for example, can buy food like fish or vegetables as well as kitchen equipment and office supplies. METRO Cash & Carry offers an exceptionally wide range of highquality products under one roof. Depending on the size and type of wholesale center, the assortment includes up to 20,000 items in the food range and 30,000 items in the nonfood sector. As the name implies, METRO Cash & Carry customers select their own items and take them with them to their restaurants and shops. With this unique business-to-business concept, the company has grown to become a leading international player in self-service...
Words: 2877 - Pages: 12
...produced paints and speciality products (including ingredients for foods, specialty polymers, electronic materials, fragrances and flavours). It employed around 29,000 people and had a turnover of just over £4.8 billion in 2006. The company was independent from 1926 to 2008, headquartered for most of that time in Millbank, London, and was a constituent of the FT30 Index and FTSE 100 Index. After the January 2008 change of ownership, AkzoNobel fully integrated ICI's operations within its existing organisation. ICI Pakistan ICI Pakistan Limited (Imperial Chemical Industries) is located in Karachi, Pakistan.ICI Pakistan was acquired by AkzoNobel on January 2008. It operates as an independent business unit within AkzoNobel and as a part of its specialty chemicals portfolio, known as Chemicals Pakistan.It was set up as a public limited company in Pakistan in 1952. ICI’s presence in this part of the world, however, predates the formation of the public limited company and indeed, Pakistan itself. The Khewra Soda Ash Company, a predecessor of ICI Pakistan Limited, set up a soda ash manufacturing facility in Khewra in 1944 with a capacity of 18,000 tonnes per annum. This facility was sited next to the salt range as rock salt and limestone; two key raw materials for manufacturing Soda ash were available here in abundance. ICI Pakistan operates diverse businesses and provides services to a number of diverse industries in Pakistan. To name a few, they are...
Words: 1704 - Pages: 7
...in Pakistan | Case Study | Submitted by: S.M. Ahtashamul Hoque April 12, 2013 HISTORY OF KFC Historically fast food industry had emerged in the 1920’s to cater the needs of American busy lifestyle. “White Castle” is generally considered the first fast food restaurant started in 1921. Later on, many other fast food brands have launched their operation & became successful. Basically fast Food Industry boom took place during the period of 1950s to 70s in which many successful global brands started their operation. Globally some famous fast food brands are KFC (1952), McDonald (1940s), Burger King (1954), Arby’s (1964), and Wendy’s (1974). Kentucky Fried Chicken (KFC) is founded by Colonel Harland Sanders is one of the most recognized fast food chains in America. Recently it is owned by PepsiCo and became the part of their Tricon Global Restaurant Division, now a day known as “Yum Brand”. KFC operates in more than 80 countries & territories with over 11000 outlets today serving some 8 million customers every day. Along with core product line fried chicken, they have been satisfying customers with Chicken Nuggets, Popcorn chicken, Hamburgers, Pork ribs & a variety of desserts. KFC- PAKISTAN: KFC launched its operation in Pakistan in 1996, opening its 1st outlet at Gulshan e iqbal, Karachi in January’ 1997. It has got a tremendous market in Pakistan & currently operating in 11 cities with 40 outlets nationwide. The franchise right of KFC Pakistan has...
Words: 1470 - Pages: 6
...itself as health and Nutrition Company while targeting the health conscious people throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a diary company MILKPAK LTD, when people of Pakistan actually needed it. Since Pakistan is the fifth world’s largest milk producing country therefore Nestle deals mainly in dairy products. Moreover it also sells juices, chocolates, prepared food like noodles, baby food, infant formula milk and breakfast cereals in Pakistan. Nestle is a low cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price. Therefore it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. The milk processing plant at Kabirwala district is the Nestlé’s world largest milk processing plant. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign to educate people and create a need for its products. Pakistan is a land where fresh eatables are readily available. Nestle should sell the same quality of products in Pakistan as it sells abroad. It should also introduce more brands in Pakistani market which it offers in other markets of the world since consumers in Pakistan are becoming more demanding day by day. History: In the mid-1860s Nestlé, a trained pharmacist named Henri Nestle began experimenting...
Words: 11858 - Pages: 48
...K & N’s Foods Private Limited | March 12 2012 | Strategic Business Plan | Zubash Jawed080612BBA-8A | PREFACE INTRODUCTION STRATEGIC MANAGEMENT PROCESS Strategic management of an organization entails three ongoing processes: Analysis, Decision and Actions. In Analysis, the strategic goals (vision, mission and goals) along with internal and external environmental of the organization are analyzed. In decisions, the managers must take two important decisions regarding which industries to compete in and how to compete in the selected industry? And finally some actions should be taken because decisions are of little use unless they are acted on. At the heart of strategic management is a very important question: “How and why do some organizations outperform others?” So the managers have a challenge to decide on strategies that provide advantages that can be sustained over time. Mr. Robert Lamb defines strategic management as: an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. IMPORTANCE OF...
Words: 6693 - Pages: 27
...4/14/2015 4/14/2015 Umer Rizwan Umer Rizwan S.M.RAZA S.M.RAZA Faiq Mehfooz Faiq Mehfooz Arsalan Waseem Arsalan Waseem CONFECTIONERY IN PAKISTAN CONFECTIONERY IN PAKISTAN Table of Contents OVERIVEW 2 CONFECTIONERS 2 BAKERS 2 TRADE BODY 3 DEMAND: 3 SUPPLY 3 RAW MATERIAL AND ITS SUPPLY 4 MARKET ASSESSMENT: 5 MARKET SIZING AND LENDING POTENTIAL 5 OWNERS PROFILE 7 BUSINESS CYCLE 7 OVERIVEW Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. In general, though, confectionery is divided into two broad and somewhat overlapping categories, bakers' confections and sugar confections. Bakers' Confectionary, also called confectionery, includes principally sweet pastries, cakes, and similar baked goods. In the Middle East and Asia, flour-based confections are more dominant. At present, bakers and confectionery segment in Pakistan is relatively less organized. Pakistan’s confectionery industry has enjoyed an emerging and growing trend in the recent past yet its size and growth pattern has been far inconsequential compared to other countries of Asia-pacific region. The industry has grown with an average annual rate of 6.5 to 7.5 % during 2002-2008. Domestic brands dominate the market accounting for more than 85% of total value sales of the industry. The industry as a whole...
Words: 1116 - Pages: 5
...[pic] Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: KFC has more than 11,000 restaurants in more than 80 countries and territories around the World. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC build the relation of Quality Service and clealiness for Customer KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) “We Do Chicken Right” ...
Words: 3990 - Pages: 16
