...essay explores Glenilen yoghurts, a small artisan dairy business located in the heart of West Cork. Glenilen Farm is an artisan dairy products business located in the rural area of Drimoleague, County Cork which is run by Alan and Valerie Kingston. Alan’s family has been tending to the same small dairy farm in Drimoleague for generations. Nestled on the banks of the River Ilen, from which Glenilen have taken their name, Glenilen Farm is a perfect setting for dairy farming. The hills of Drimoleague, County Cork provide their cows with a rich and plenteous supply of healthy green grass, which in turn supplies Glenilen with the rich tasty milk, which has become the core and fundamental ingredient in all of their delicious products, in particular their yoghurts. In the past, Valarie Kingston enjoyed baking and experimented with her culinary skills using fresh, home-produced raw materials. It all started in 1977 when Valerie began using this milk to make homemade cheesecakes for country markets. Her cheesecakes, made with local fresh, simple ingredients, proved to be an immediate hit and quickly gained popularity and from that small beginning a very successful enterprise Glenilen Farm began. What started out as a pastime continued to thrive and grow, and in doing so transformed a small family dairy farm into a busy and buzzing enterprise. (Glenilen Farm Our Story, 2009) An old saying that perfectly sums up their business is ‘Good things come from small beginnings’! One particularly...
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...식품업체들의 신사업 돌파구…‘쓴맛 단맛’ 사연 “의 만앞 다 실 , 구 적 계 과 인 라 구 우 돼 ” 욕 섰 간 패 체 획 프 축 선 야 입력 2012.01.26 14:21:22 조민경 기자 | cmk@newsprime.co.kr [프라임경제] ‘원자재가격 상승’, ‘가격담합’, ‘물가안정 정책’ 등 지난해 식품업계를 둘러싼 부정적인 이슈가 유난히 많았다. 이를 반영하듯 다수 식품업체의 지난해 3 분기까지 영업이익은 전년 동기대비 크게 밑돌았다. 이 가운데 여러 식품사들은 사업다각화에서 돌파구를 찾았다. 이들의 신사업 추진은 또 다른 분야에서 경쟁이 치열해진다는 것을 의미하지만 그만큼 업계에 활력을 불어넣을 것이라는 기대감을 높이기도 했다. 이 같은 식품업체들의 신사업 개척은 지난해 연초부터 활발했다. 남양유업(003920)과 동서식품, 웅진식품, 삼양사(145990) 등이 지난해 신사업을 추진한 대표적인 업체다. ◆‘부진 돌파구’ 신사업 주력 첫 스타트를 끊은 곳은 남양유업(003920). 남양유업은 ‘프렌치카페 카페믹스’를 앞세워 커피믹스 시장에 진출했다. 유가공시장 것이다. 성장세가 남양유업은 둔화됨에 또 따라 매년 성장을 한 거듭하는 커피시장을 신성장동력으로 도전장을 던졌다. 택한 임산부를 대상으로 건강기능식품시장에도 이어 지난해 5 월에는 웅진식품이 원두 로스팅에서부터 RTD(Ready-To-Drink), 에스프레소머신 렌탈 등 커피시장에 발을 들여놓았다. 기존의 음료, 주스사업을 넘어서 커피까지 사업영역을 확장하겠다는 포부를 밝혔다. 커피믹스시장의 절대강자 동서식품도 사무실 및 업소 전용 캡슐커피 머신 ‘타시모 프로페셔널’을 출시하며 캡슐커피 시장에 진출했다. 이어 10 월에는 인스턴트 원두커피 ‘카누’를 선보이며 커피전문점과의 본격 경쟁을 선언했다. 12 월에는 삼양사가 ‘큐원 BDlab’을 론칭, 뷰티∙다이어트 시장에 진출하며 지난해 신사업 진출 막차를 탔다. ◆첫해 기반 닦았다…본격 사업은 이제부터 이들 업체는 무난히 신사업 기반을 다졌다는 평을 받고 있다. 시장 진출에 앞서 소비자 니즈 분석과 철저한 시장조사가 뒷받침됐기 때문이다. 또한 기존 사업의 큰 틀에서 벗어나지 않고 영역확장 중심의 신사업을 추진한 것도 시장 안착에 한몫했다. 특히 이들 4 개 업체 중 현재 큰 성과를 거둔 곳은 지난해 가장 먼저 신사업에 뛰어든 남양유업이다. 남양유업의 커피믹스 ‘프렌치카페 카페믹스’는 지난해 1 월 시장 진입을 시작했으나 대형마트 등 매장에 안정적으로 자리 잡는데 남양유업 '프렌치카페 카페믹스'. 6 개월여가 소요됐다. 작년 하반기부터 본격 판매가 시작됐음에도 ‘카제인나트륨을 뺐다’는 경쟁사 비방에 가까운 마케팅과 입소문을 타고 지난해 누적 매출은 1000 억원을 돌파했다. 시장점유율도 당초 목표치였던 20%에 근접했고 커피믹스시장 2 위인 네슬레를 제쳤다. 독보적 1 위 동서식품마저...
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...MEDIUM ENTERPRISES (MSME) IN BOGOR Anaiza Azlia | Ariansyah | Aditya P. Nugraha Business Profile Business Profiles : Cotton Candy Industry. This cotton candy sweets business, based on the information during the interview, was established in 1998. Monetery crisis that hit Indonesia had caused previous business collapsed and went bankrupt, causing the business owner started to sell cotton candies on the street… Cont’d to Page 4 Business Profile Busines Profile : Bening Jati Anugrah Food; A Frozen Food Manufacturing Company Bening Jati Anugrah Food is a small medium enterprise manufacturing frozen food from ocean fish as raw materials. Using Bening Food as its brand, this business is located in… Cont to Page 4 Business Profile Business profile : Hot Crispy Hot Crispy is a food processing business that was established in 2005, or roughly about 10 years ago. Products offered are …Cont’d to Page 5 December 15, 2015 http://metrovaartha.com Background M i c r o , S m a l l a n d Me d i u m E n te r p r i s e s (MSMEs) in Bogor are one among various economic sectors that have contributed in regional revenue and also in employment sectors. Approximately 11.297 MSMEs in Bogor City (kotabogor.co.id, 2015) that employ 19.035 workers, and around 15.000 people involved in MSMEs in Bogor regency (business.com, 2015). As a follow up on this significant development, Bogor city administrators have transformed the Cooperation affairs office into Cooperation...
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...Introduction Eastern Foods first began its operation as a fast food restaurant group in China and Vietnam. The fast food group successfully operates over four hundred outlets in both China and Vietnam. Due to its accomplishment in China and Vietnam, Eastern Foods have opened at least twenty outlets in Australia in the past twelve months, as part of their global expansion plans. Because of Eastern Foods strategic planning, and achieving success in setting up and opening several of their outlets in Australia, the directors of Eastern Foods have decided to expand their business to Malaysia. The decision has been made to open at least twenty five outlets in university towns all across Malaysia. This is due to the fact that these universities have a wide range of foreign students that will frequent Eastern Foods because of their affordable prices and serving food during breakfast, lunch, and dinner. Eastern Foods has proposed that Kuala Lumpur will be the location for its Malaysia’s Head Office. However, the size of the head office cannot be decided until the Malaysia organisation structure for Eastern Foods has been finalised. Eastern Foods has targeted that the Malaysia organisation structure be fully operational in six months for its inaugural opening all across Malaysia. However, the board of directors of Eastern Foods agreed that there are important issues that need to be addressed by the Malaysia organisation structure and they have raised concerns on the four crucial aspects...
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...is one of Britain's premier food retailers and has 586 shops though out Great Britain. From 1992 Tesco has developed substantially and has expanded its market share from 10.4% to 15.2%. This boost in clients has furthermore granted Tesco a large allowance of profit. (Pendlebury and Groves 2006 89) Brief data & Aims and Objectives Tesco is one of the biggest food retailers in the world, functioning over 3,200 stores. The assembly is furthermore one of the biggest online food retailers. The assembly commenced Tesco direct to market its non food offerings online. With the unfastening of a new conduit to market its non food merchandise, the assembly appears well put to leverage its place in online food market for non food market. Contains corporate strategy, value chain occurrence and SWOT Analysis Provides comprehensive business recount, segment analysis, 5-year financial tendencies, key products and key competitors Includes data on suppliers/ partners, shareholding structure and key workers with biographies (Kaplan and Atkinson 1998 56) The objective of this study is to investigate the business and financial performance of Tesco. The financial analysis will comprises of ratio analysis and the business analysis will be finished through SWOT analysis. The target is to find out the feasibility for shareholder if or not they should invest in Tesco Inc.? Industry Activities Tesco is one of the biggest food retailers in the world and biggest food retailer in the UK. It functions...
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...WOTRO Science for Global Development Food & Business Applied Research Fund (ARF) Second Call for Proposals 2014/2015 Valid for Round 3: 19 January - 12 May 2015 The Hague, - January 2015 Contents 1 5 Validity of the call for proposals 5 Aim and objectives 6 Foci 7 2.3 Target groups Guidelines for applicants 9 3.1 Who can apply 9 3.2 What can be applied for 10 3.3 When can applications be submitted 11 3.4 Preparing an application 11 3.5 Impact pathways, monitoring & evaluation 11 3.6 Knowledge sharing with the Food & Business Knowledge Platform 12 3.7 Submitting an application 12 3.8 General regulations and Intellectual Property Rights (IPR) 4.1 Procedure 4.2 6 Available budget 1.3 2.2 5 3 2.1 4 Background 1.2 3 3 1.1 2 Introduction Criteria 15 4.3 Governance of the Programme 16 5.1 Contact 6.1 General instructions for applicants 19 6.2 Specific instructions for applicants 19 6.3 Multi-Annual Strategic Plans of the embassies 26 6.4 M&E matrix of the Applied Research Fund 27 Aim Assessment procedure Other information Annexes 6 8 13 14 14 18 18 19 Chapter 1: Introduction / Food & Business Applied Research Fund (ARF) 1 Introduction 1.1 Background The Food & Business Applied Research Fund (ARF) is a subsidy scheme of ...
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...Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) Development in China Wei Hu & Yuanyuan Xie Bachelor’s Thesis 28. 04. 2013 International Business Administration Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy...
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...Identification of Local SMEs’ Development Barriers in Food Service Industry in KSA, the Western Province (2012) Identification of Local SMEs’ Development Barriers in Food Service Industry in Kingdom of Saudi Arabia (KSA), The Western Province (2012) By/ Reham H. Al Zahrani Abstract This paper examines the actual situation of SMEs performing in local food service industry in Kingdom of Saudi Arabia (KSA). It focuses basically on critical issues that disturb the development of local SMEs. The adopted theoretical framework is SME’s vicious cycle in which all enterprise’s factors are to be investigated. The results were collected from 19 enterprises which are mainly located in the most vivid economic cities in the western province in KSA. The most crucial barriers identified in this research are labor-related issues, product quality issues, governmental issues, marketing issues, business regulation issues, financial issues, competition issues, and technological issues. Finally, the paper provides some recommendations to overcome or minimize the influence of these constraints in order to empower SMEs in Saudi restaurants industry to grow and reach their ultimate potentials. Key Words: SMEs, barriers, Saudi, KSA, Food Service Industry, Restaurants, development, growth. 1 Identification of Local SMEs’ Development Barriers in Food Service Industry in KSA, the Western Province (2012) Introduction Food service industry is one of the most active and productive industry...
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...UNIT 30: NEW PRODUCT DEVELOPMENT IN FOOD Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Be able to develop a new or modify an existing food or beverage product Design: concept research; small-scale development; corporate development programmes; costing; specification manual; presentation methods; food stabilisers; food enhancers; trend analysis; consumer reactions; timescales for development; risk assessment Legislation: concerns eg food labelling, additives, food safety, risk analysis [HACCP] Influences: types eg food fashions, globalisation, ethnic cookery influences, vegetarian and healthy eating concepts https://www.blogger.com/blogger.g?blogID=5649485182751853952#editor/target=post;postID=821891962334217847 LO2 Understand issues of large-scale food production Production: project design and management; product quality and saleability Packaging: role of packaging in demand and acceptance; technological developments; materials; environmental issues; distribution channels Equipment: appliances and their versatility; new equipment requirements; staff training; operating procedures Technology systems: types eg testing and evaluation equipment, analysis software and hardware, temperature controls and recording, storage monitoring, stock rotation systems LO3 Be able to investigate food quality using subjective and objective tests Subjective tests: tests eg taste, colour, texture, smell, flavour, overall acceptability. Objective tests: physical; chemical;...
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...Introduction of Marketing Marketing is the action or business promoting and selling products or services, which includes market research and advertising. Marketing is the activity, set of institutions and process for creating, communicating, delivering, and exchange offerings that have value for customers, clients, partners and society at large. Marketing is the management process through which goods and services move from concept to the customers. Marketing is based on thinking about the business in terms of customers’ needs and satisfaction. It is the activities of company associated with buying and selling a product or service. It includes advertising, selling and delivering of products to people. Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting and selling that product, service or brands. SOURCE OF INFORMATION: http://www.businessdictionary .com/definition/marketing.html www.investopedia.com/terms/m/marketing. Asp Marketing techniques: Marketing techniques is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order to make profit. These marketing...
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...Foyle Food Group It is really important for Foyle Food Group to motivate their employees so the workforce strives to do their best by carrying out an effective, efficient job. It is vital that Foyle Food Group manage their employees in the best possible way because of the nature of the job. If employees have a negative impression in the room then other employees may be effected by this so it is important to keep the staff motivated in Food Foyle Group. “Our staff is a vital component of making us who we are. We are committed to a continuous investment in people – all our sites have been awarded ‘Investors in People’ status every year for the last 13 years. In addition, we run bespoke training, development and information programmes for all...
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...Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) Development in China Wei Hu & Yuanyuan Xie Bachelor’s Thesis 28. 04. 2013 International Business Administration Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy...
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...MKT/421 Monday, October 5, 2012 Sheryl Joyner Marketing Research Paper To establish a successful business in a competitive market, a company must have an effective marketing team. The marketing segment of an organization is responsible for development and execution of a strategic business plan for future business opportunities. A constant essential in the appropriate development of a marketing strategy is marketing research. Kudler Fine Foods is an organization successful in the gourmet grocery industry in California however there are some marketing research needs that can enhance the success of the business. To fully understand the needs of Kudler Fine Foods marketing needs, it is essential to understand the importance of marketing research and competitive intelligence analysis in developing Kudler Fine Foods marketing strategy and tactics as well as identifying areas where additional market research is needed that may aid in the development of strategic planning for the organization. Understanding each element is crucial to provide a concise evaluation of the marketing needs for Kudler Fine Foods. Marketing research is the ability to identify customer needs and evaluate a company's success in satisfying those needs (Perreault, Cannon, & McCarthy, 2011). The business study incorporated in marketing research allows companies to build a strategic business plan, implement a new product or service as well as improve upon current products, and it also provides support...
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...and implements a strategy. All steps of the process should be followed in order because they build upon each other. The other steps of the process include value assessment, vision and mission formulation, strategy design, performance audit analysis, action plan development, contingency planning and implementation. 5.1 Integration Strategies In the competitive world of business, companies generally do whatever it takes to secure their stature in the marketplace. One of the most effective means to this end involves what is referred to as vertical integration, which takes on two forms: forward and backward integration. Forward integration focuses on the manner in which a company oversees its product distribution. On the other hand, the backward form concentrates on how a company regulates its goods or supplies. 5.1.1 Forward integration Forward integration is a type of vertical integration which a supplier acquires a manufacturer or a manufacturer acquires a distributor. Businesses engage in forward integration either to generate a higher margin from a key input which it owns or produces or to better market its products and increase its profitability. Dr. Gerhard Bester, an Agricultural Research and Development Director, our aim is to ensure PepsiCo has continued access to the key agricultural raw materials necessary to supply growing consumer needs, while respecting the environment and communities involved in producing those raw materials. We strive to make farming more...
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...STRATEGIC MANAGEMENT Business Strategy Case Analysis “NESTLE” Group Members : Suhendra Suwardi (10313010) Fadly Hassan (10313011) Kanigya Kadiso (10313019) Steven Edbert (10313026 Johan Susetyo (10313029) BUSINESS MANAGEMENT INTERNATIONAL CIPUTRA UNIVERSITY SURABAYA 2016 NESTLE 1. Company Profile of Nestle : Nestlé S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionary, dairy products, ice cream, pet foods and snacks. Nestlé employ around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries. Nestlé history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by th founder, Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. In 2011, Nestlé was listed No.1 in the Fortune Global 500 as the world’s most profitable corporation. The Nestlé Corporate Business Principles are at the basis of the company’s culture, developed over 140 years, which reflects the ideas of fairness, honesty and long-term thinking. 2. Case analysis from following article : Nestle's commitment to sustainable business practices is part...
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