...be a great tool for exercise. 5. Andrew Jackson, the seventh US President, is known for dismantling the bank of the United States; and he attacked the man who tried to assassinate him. 6. I find it better to plan ahead rather than waiting until the last minute; while some people work well under pressure. 7. Sasha tried to avoid becoming sick this winter by eating well, exercising, managing her stress levels, and getting enough sleep every night. 8. In a trial conducted in England, which included both pre- and postmenopausal women, showed slightly different results. 9. My parents were angry with the adoption agency because it failed to adhere to its schedule. 10. Every year in Bunol, a small town in Spain, they host a giant tomato fight called La Tomatina. 11. At our warehouse sale, we only accept cash, MasterCard, or Visa. 12. Celia received a flyer about a workshop on how to make kimono from a Japanese nun. 13. Each state will set a program into motion for recycling all reusable products. 14. Roaring up to the stoplight, the Mustang convertible startled the elderly pedestrian. 15. He only wanted to meet her because her father was a comic-book illustrator. 16. After the summer’s drought had dried up the water in the woods around our town, we began to see skunks everywhere. 17. When a skunk is desperate, it shows little fear. 18. An instruction manual is enclosed with your computer, and the manual claims to be user friendly. 19. There are five fishing piers on the...
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...of McDonalds Malaysia briefly. Apart from this, we would also present the SWOT analysis which is Strengths, Weaknesses, Opportunity, and Threats of the McDonalds. Strengths and weaknesses is internal environment, while opportunity and threats is external environment. Lastly, we suggested some recommendations to improve the situation of the McDonalds. 1.0. COMPANY’S BACKGROUND According to McDonalds (2014), McDonald’s is the global leading fast food retailer with more than 35,000 restaurants serving approximately 70 million people each day in more than 100 countries. There are more than 80% of restaurants worldwide are franchised by independent local franchisees. McDonald’s arrived in Malaysia in December 1980 and McDonald Corp. gave their license to Golden Arches Restaurants Sdn Bhd (GARSB) to open McDonald's Restaurant in Malaysia by Tan Sri Vincent Tan. Since then, McDonald’s Malaysia has about 196 franchise outlets nationwide and is currently expanding annually. It has created over 7000 job opportunity since they arrive in Malaysia over the years. (ifranchisemalaysia, 2014) 2.0. SWOT ANALYSIS 2.1 STRENGTHS According to Strategic Management Insight (2014), McDonalds has strong brand name, reputation and considered the first one who entered to fast food industry compare to other companies in Malaysia. According to McDonalds (2014), McDonald’s success is base on a foundation of integrity. There are hundreds of millions of people around the world trust McDonalds. McDonalds...
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...effects of their products on the very customer who chooses to buy it? In Pelman vs. McDonalds is a cause that was brought on behalf of a group of young people who claim that McDonald’s food is responsible for their obesity and ill health. The courts dismissed the case, but it brings up many correlations with the lawsuits against the tobacco industry and the questions of responsibility of marketers. Introduction In August of 2002 a lawsuit against the McDonalds Corporation was brought forward on behalf of a group of overweight children. The lawsuit alleged that McDonald’s food was responsible for their obesity and ill health. The plaintiffs allege that McDonalds falsely claimed to have healthier options, all the while pushing the upsizing of their more well-known items. (Mello, Rimm, & Studdert, 2015). Should a company be responsible to advise the consumers of the possible negative effects of their products? Should companies who fail to provide the facts to their customers be held legally responsible for the outcome? McDonalds In Pelman vs. McDonalds the complainants had some uphill battles with proving their obesity and ill-health were directly related to McDonald’s food. In the complaint it was alleged that McDonalds was negligent by failing to warn customers of the side effects of their products. The complaint also states that McDonalds fraudulently represented they offered healthier food options and marketed it as such. One of the greatest battles that the Pelman case was...
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...Executive Summary This assignment is about the ethical aspects of the two organizations chosen by me which are McDonald and KFC. I have done some research about the definition of business ethics, the history of these both organization, evaluate and analyst the ethical and unethical business practices of one company compared to the other company within the same industry and also applied 4 relevant ethical theories to these both organizations and also how they use it. Table of Contents Executive Summary 1 Definition of Business Ethics 3 1.0 Introduction 4 1.1 KFC’s History 4 1.2 McDonald’s History 5 2.0 Evaluation and Comparison of Business Practices in the Ethical Aspects between McDonalds and KFC 6 2.1 Prices 6 2.2 Food Packaging and Environmental Recycle 7 2.3 Public Relationship 8 2.4 Working Condition 9 3.0 Application of 4 Relevant Ethical Theories is Analysis which is: 10 3.1 Communitarianism 10 3.2 Justice 11 3.3 Ethics of Care 12 3.4 Rights Theory 13 Conclusion 14 List of Referencing 15 Bibliography 15 Definition of Business Ethics Business ethics is the applied ethics discipline that addresses the moral features of commercial activity. In practice, however, a dizzying array of projects is pursued under its rubric. Programs of legal compliance, empirical studies into the moral beliefs and attitudes of business people, a panoply of best-practices claims, arguments for mandatory...
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...McDonalds Ethic What is Ethics in business? The term Ethics in business refers to the morals, values, and beliefs that a company believes is the right way to doing business. This involves the way they handle customers and the quality of product that is being offered. The first function of management is planning which lays the foundation for the remaining functions. Now what McDonald’s plan to do is be as healthy as possible. This new idea is their attempt to make a list items on their menu with low calories. The idea is to wage a war against overweight people while offering good food at low price. Organizing this plan is about the setup and how they are going to delegate the task of implement these new foods. Shipping to all the stores and surveying people to get ideas on what to put on their menu needs to be setup. Directing the subordinates and influencing their ideas on this war against obesity is the next step in McDonalds plan. The idea here is to get more and more people on board with the healthier side on McDonalds in order to produce hirer profits. Profits and the moral beliefs of Mounds are hoping to attract more and more investors who want to open stores in their home locations. Now the overall effect of McDonald’s war against bad foods needs to be monitored and watched. If the idea fails in the eyes of the people and these items are not being capitalized on then they will slip off the menus. McDonalds is trying to create a menu that attracts all but will...
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...competencies, or the strengths of McDonalds, the areas of weakness or where competitors have an advantage over the organization, opportunities presented by the business environment to McDonalds, and threats or any aspect in the business environment that can hinder their plans. S McDonalds is an iconic brand, which can be seen as one of its strengths. It was founded in 1940, and from then to now, McDonalds has already achieved global dominance, by becoming the world’s leading ‘fast food’ retailer. In achieving global dominance, McDonalds operations are designed to assure consistency and high quality through its restaurants design, layouts and products offered, assuring the customers of its quality. These factors have led to customer loyalty and customer trust. Another Strength is that McDonalds has a large market share. It has the largest “slice” of the pie in relations to it’s competitors, allowing McDonalds to become a market leader. Another major strength is that McDonalds has diversified income streams. Unlike some of it’s rivals, McDonalds doesn’t rely on one key source of income, as revenue flows in from company owned restaurants & franchises, where the company owned restaurants provides most of its revenues. McDonalds has a locally adapted food menu. Because the fast food chain is operating in many diverse cultures, where taste in food are extremely different amongst is customers, McDonalds has the ability to adapt to local tastes. W McDonalds is heavily criticized for...
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...Analysing Mcdonalds (Fast Food Outlets) Using The Porters 5 Forces Model – Sometimes Called The Competitive Forces Model. Introduction McDonalds Corporation truly began in 1954 when Ray Kroc decided that he would turn the successful Californian store owned by the McDonald brothers into a chain. Today McDonalds is the world’s largest restaurant chain, worth over $70 billion (Yahoo7Finance 2008). McDonalds has grown via constant refinement of business practices and by knowing their customers needs. They have placed great importance on their long term relationships with suppliers and their aim is to ensure customers receive a consistent product quality. Analysis of McDonalds Corporation using the Porters 5 forces model to asses its competitive position in the fast food industry. As the name suggests the Porters 5 Forces model focuses on 5 key factors affecting the environment in which a business operates. They are 1) Competitive rivalry 2) Power of suppliers 3) Power of buyers 4) Threat of substitute 5) Threat on new market entrants Each of these five areas can be looked with relation to McDonalds and there position in the fast food industry. Competitive Rivalry If entry into a market is easy then rivalry is likely to be high. Generally rivalry will be high if, there is little differentiation between the product sold between customers, competitors are approximately the same size as each other, it is costly you leave the industry so they fight to stay in...
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...be met by businesses. For instance, the company has been successful in introducing McCafe’, McExpress and McStop restaurants. 2. Globalization, expansion in other countries McDonalds has more than 31,000 restaurants serving in almost 120 countries. Of the 31,000 restaurants, at least 14,000 are in US. However, now, because the care of McDonalds about favors and cultures in each countries it enters, McDonalds can open more restaurant in new areas such as China or India – the countries which culture influences on people lifestyle deeply. They are very potential markets. The expansion of these areas is big opportunities For McDonalds. 3. Low cost menu is preferred by large number of customers With low cost menu, McDonalds can attract customers who just have low income. This segment makes up a fairly remarkable part, especially in the recent time, when global economic is struggling. It is not difficult for McDonalds to apply low cost menu on all restaurants. Threats 1. Saturated fast food markets in the developed economies The fast food market in the developed countries is already overcrowded by so many fast food restaurants. 2. Trend towards healthy eating Due to government and organizations attempt to fight obesity, people are becoming more conscious of eating healthy food. 3. Currency fluctuation Since it receives a part of its income from foreign operations, the profits that are sent back to US have to be converted into dollars and may be affected...
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...Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. However, in 1948, they reorganized their restaurant stand using production line principles. Then Ray Kroc who is businessperson joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. 2. Mission and Vision: Mission: McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. Vision: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile 3. Business Objective: To achieve 100 percent total customer satisfaction …everyday...in every restaurant...for every customer II. S.W.O.T Analysis S.W.O.T table: Strengths 1. Stabile and Predictable brand name 2. Largest fast food market share in the world 3. Brand Recognition and Loyalty:...
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...------------------------------------------------- The McDonalds Corporation In 1954 Ray Kroc visited San Bernardino, Ca, Ray was a Multi mixer salesman when he met Dick and Mac McDonald owners of McDonalds Barbeque Restaurant. Ray was fascinated with the operation of the restaurant and knew he was hooked, and the future was about Hamburgers. Ray Kroc's McDonald's Corporation opened its first restaurant in Des Plaines, Ill. in 1955. On the first day, the McDonalds made $366.12 in sales, and the burger boom was on. Twelve years later, in 1967 McDonalds started expanding to overseas markets the first were in Canada, and Puerto Rico. McDonalds has over 14,000 Restaurants in the United States, with over 33,000 worldwide in 118 countries, as of 2012. The McDonalds Corporation is a symbol of American success and International success. Cultural issue that affect the McDonalds Corporation outside the United States, One of the first issues it dealt with in some countries was how the country thought about America. Some countries feel we are trying to westernize the rest of the world. Their overall approval or disapproval of a Business coming out of America to their country and setting up a business. In many countries, the overall approval of America is very low many people believe we are too overpowering in the global arena when dealing with political, business, and economic issue that face the world. For the McDonalds Corporation to come into a country that has a...
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...Case Study 4 McDonalds 1) How should Mac respond when ads promoting healthy lifestyle featuring Ronald McDonald are equated with Joe Camel and Cig ads? Should Mac eliminate Ronald McDonald in its ads? I do not believe it is necessary to eliminate Ronald McDonald as the mascot. The comparison to Joe Camel is rather unfair. Although McDonalds uses Ronald to market its unhealthily to children, it is not the same as smoking and getting addicted to cigarettes (Adage.com, 2016). McDonalds should used Ron’s image in a different way, promoting healthy food and activity, less focus on the food even and focus on charitable work. Ronald is among top 25 mascots of all times. (DailyFinance.com, 2016) Ronald McDonalds should make visits to schools to educate students about the importance of eating healthy and staying active. Even addressing moderation of unhealthy foods and portions control. This will help to improve Ronald image in a positive way as the mascot. 2) Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The French law will force food marketers to choose between adding a health message to commercials and paying a 1.5 percent tax on their ad budgets to fund healthy-eating messages. (Adage.com, 2016) Other bans may also be placed on using celebrities...
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...different regions, the company is able to contest the economic fluctuations which are localized by country. McDonald’s has an advantage as it can operate effectively even in an economic downturn as at such times people seek out comfort food more. * Relies upon economies of scale for cost reduction. Any corporation registered and operating in more than one country at a time, usually with its headquarters in a single country. A firm's advantages in establishing itself multinationally include both vertical and horizontal economies of scale (reductions in cost that result from an expanded level of output). Critics usually regard the multinational corporation as destructive of local economies abroad and as prone to monopolistic practices * Very loyal employees and management monopolistic practices The company has known to have very loyal employees and management. The twenty of its fifty top employees started as low level restaurant employees at McDonald’s. The caring attitude of the company towards its employees is also shown by the fact that around its 67,000 managers were initially hired as restaurant staff. For this reason, “the McDonald’s was listed in the Fortune Magazine 2005 as the “Best Place to Work for Minorities.” 2 McDonalds invests over $1 billion every year in training its staff, and every year over 250,000 employees graduate from McDonald’s training facility, Hamburger University. All this shows the employee strength of the company....
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...DONALDS CASE STUDY ANALYSIS OF THE COMPANY McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. McDonald's operates over 34,000 restaurants worldwide, employing more than 1.7 million people. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. McDonald's operates over 34,000 restaurants worldwide, employing more than 1.7 million people. In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first major redesign since the 1970s.McDonald's has invested $1 billion to redesign nearly all of the 14,000 restaurants by 2015. SWOT analysis of McDonald's Strengths 1. Largest fast food market share in the world. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%). It is the second largest outlet operator with more than 34,000 outlets...
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...assignment talks about the strategic management in context to McDonalds. Strategic management is one of the critical issues to be studied by a company in order to understand the causes and solution of the problems and hurdles in the way of the success of the business and its market growth. As we all know that it's a world of globalization and competition and therefore every company has to make certain plans and strategies in order to tackle the problems they face due to the competition in the local and global markets. Every company has to make effective strategies and plans in order to tackle the internal and the external problems faced by the company. Internal problems can be linked with any internal department or process such as HR or Pay role or machinery etc and the external challenges can be competition, changing technologies etc. Globalization on one hand gives benefits to the company to explore new markets and increase its customers in order to make more profits but it also poses different problems and challenges which the company has to tackle to continue its success in the new markets. Company has to design proper strategic plan to point out and tackle the problems curbing the success of the business. Either it's a local or a global market company always needs an efficient strategy to tackle the issues curbing its success in the market. This assignment will discuss the various strategic issues of concern for the McDonalds and plans it has designed to tackle these problems. We...
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...Starbucks Market Segmentation Market segmentation is a common marketing process that divides a large group of an audience into a certain criteria with consumers that have similar needs, according to the online Business Dictionary (WebFinance, 2013). Once a market segment is developed, companies can use the marketing mix to individually approach the most profitable markets with messages specifically designed for them. This makes marketing investments more efficient. If successful, the benefits are higher profit margins, possible market share and revenue growth (Tobak, 2008). Starbucks uses demographic segmentation markets by: age, gender, income, ethnic background, and family life cycle; as well as geographic segmentation markets by: region of a country or the world, market size, market density, or climate; and psychographic segmentation, which can link with demographics. The company positions the business as a highly respected brand, and as such, that can distinguish their products from competition, which gives them an advantage. Starbucks practices a concentrated targeting strategy by focusing only one segment, which is the gourmet coffee drinker. This is how Starbucks defined its niche and labels the company as a high quality product. After establishing their niche, Starbucks continually expanses its product line to their specific segment more enthusiastic (Cachola, 2012). According to the article: “Starbucks and McDonald’s Winning Strategy” by Panos Mourdoukoutas, it...
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