...Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a symbolic American brand. The remarkable success it has gained, allowed franchise to be over 13000 outlets in more than 79 countries worldwide as of the end of the fiscal year 2013. Burger King has of course become known for the Whopper first introduced in 1957 and which has quickly became one of the best-known burgers in the world. Mission statement: Their mission statement is presented on their website in these words: “We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization” In their mission statement, BK founders commit to offer a dining experience that stands out among competitors’ services. Objectives: Burger King’s campaign objectives...
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...Background Phillips Foods Inc. was founded by Augustus E. Philips in 1914 on Hooper's Island, Maryland. In the United States, the company is currently considered as one of the largest seafood businesses and the most renowned brand for crab products associated with the Maryland roots. Phillips Foods Inc. operates fourteen manufacturing sites in total: one is in Baltimore and the others are located overseas. The company consists of three business units: 1. Restaurant division including both eight full service restaurants in Baltimore and growing franchises of the East Coast. 2. Foodservice product unit mainly targeting to various restaurants and other foodservice institutions. 3. Retail products division making both direct and indirect sales to grocery stores and other retail food merchants. Its products include refrigerated crab meat, crab dip, frozen appetizers, frozen crab cakes, assorted frozen seafood, a line of frozen Asian-inspired products, and a line of seasonings and cocktail ad tartar sauces. King crab, “synonymous with the raw, rugged beauty of Alaska”, is one of the most important launches of the Phillips Foods Inc. Phillips’ latest innovation was pasteurization of king crab product with the same fresh quality. Phillips Foods Inc. is launching this product in two phases. In phase one they will target food service buyers and in the second phase it will be launched in two markets; food retailers and wholesale distributors. The King Crab product comes in different...
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...A lot of folks depict paradise as lying on some remote island overlooking a stunning sunset while feeling the sand between their toes. My conception may be somewhat different than most people. I can envision beaming music, and people as they frolic. Where the party never stops, it keeps going and going like the Energizer bunny. The scenery will be the most divine of anything on this earth, more so than overlooking the flawless, sugarcoated snow covering the Rocky Mountains. Oh, my, the aroma coming from that city- like freshly cut bouquets of flowers on a sunny spring day. Forget about having a foul taste because it will leave only an everlasting angelic savor in your mouth. Paradise to me is cheerful music and people also, it has the most beautiful scenery one can only imagine. All the masses of people would start getting together holding hands in a circle with Jesus in the middle and start singing in a heavenly language. The city is filled with thunderous sounds of every instrument one can imagine. Then, the angles pick up tambourines hitting them in rhythm along with the music, while people start dancing before the Lord. All of a sudden, Peter, Paul, Job, and all the great men and women of God lift up their hands and sing out with all of their capacity to Jehovah Jireh. A rainbow is prolonged across the land. It has the brightest colors of blue, yellow, pink, and orange. It is so beautiful; the majestic colors make one want to reach out and touch it. A huge waterfall...
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...cultural figures, which are central focuses of the painting. The Queen’s alluring white dress accentuated with the purple banner creates connotations of royalty and prestige. Equally, the garments that Barker has depicted on the Ambassador are atypical to the attire worn by Britons in this period. However they are by no means less significant. The Ambassador wears an animal skin cape, lavish jewellery, and fine linens; Barker has localised England’s prestige to the Ambassador to indicate to the viewer that he is clearly of importance. This then raises the question about the fact that this is an Ambassador, as opposed to the actual leader. One could then argue that the garments worn represent the King. This then sparks the question of what the context was that disallowed the actual King to be there. Were there domestic problems he had to tend to? Was the Ambassador merely collecting “The Secret of England’s Greatness” as a means to resolve the greatness that they might had lacked? Divinity is also explored because of how the non-physical concept of “greatness” is presented as something religious– a Bible. Given the context of a vastly religious 19th century Britain, the Bible is probably an allusion to God and his glory. However the fact that “greatness” is portrayed as a physical entity, leads one to think that it can be achieved by man. This is consolidated by the fact that Queen Victoria is handing the Bible to the Ambassador. It is a form of evangelism per say, declaring...
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...King Jermaine wrote the letter to king Lamar. They had met before, and were good friends. the two royal families set up a dinner in England to negotiate and catch up on what's been going on in their respected countries. The royal family of france arrived to the kingdom. The royal family of France contained king Lamar,Prince Ha-Ha,and Queen Jenny. “Bonjour comment allez-vous” said King Lamar. That was french for hello how are you. “Im great how are you Lamar” replied King Jermaine. “Excellent” King Lamar said. Both families continued to greet each other. They all sat down to eat at the dinner table. King lamar took a bite of food. “I believe this food needs a bit of salt”. The royal family of france began to laugh. “Well then let's start negotiating my friend” said King Jermaine.”I'll give you a million pound for ¼ of the salt you...
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...Vassals and serfs during the Middle Ages did not have a lot of options in their food. They mostly ate bread and stew. The stew would have beans, dried peas, cabbage, and other vegetables sometimes flavored with a bit of meat or bones. Other foods like meat, cheese, and eggs were usually saved for special occasions. They usually ate twice a day and they wasn’t allowed to have any meat because that was considered rich people food and veggies were considered serf or vassal food, also known as poor people food. Kings had it much better than vassals on Christmas day, which they celebrated on January 6. They usually had all kinds of meats like goose, duck, hen and a lot of fowl and poultry served in or with a variety of sauces. Dishes of beef,pork...
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...King Corn Corn is a plant that can grow in various types of climates, making it the top crop grown in the world. However, a certain type of climate is optimal for most efficient production of corn. Corn needs a temperate weather and good soil. These conditions, as well as the use of hybrid seeds, provide a basis for the huge corn industry in the United States. According to Conceicao and Mendoza, “About 90% of corn and soybean exports are accounted for by only three countries: Argentina, Brazil and the USA. Five countries (India, Pakistan, Thailand, USA and Vietnam) account for over 80% of global rice exports.” King Corn follows two best friends from college, Ian Cheney and Curt Ellis, who go to the heartland to figure out what their food is composed of after finding out in a laboratory study that their DNA was mostly made up of corn. They were curious how corn ended up on their hair. After they plant and grow an acre of America's most produced and most subsidized on Iowa soil, they try to find out where the corn goes in the food system and how it is distributed all over America. What they discover shocks them. There are many reasons why there is an overproduction of corn in the United States, including advancements in technology, government subsidies, the cheap price of corn and corn syrup as opposed to grass and sugar. Overproduction of corn leads to overconsumption of the crop, because since corn is so cheap to grow, many try to figure out new ways on how to turn...
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...Americans have been eating more and more fast food every year. And we American citizens are paying for it money wise and health wise. Fast foods have been ands still are a staple of our country’s food and our countries economy and today we are hurting from all that fast food in our systems. Some say that fast food has given American citizens many health complications in today’s society. They say that fast foods will contribute to obesity and diabetes. Many people also suggest that eating these fast foods like mcdonalds or subway ect can give you more of a chance of having a stroke and high blood pressure. I would like to know, what are the risks that you will face from eating all these fast food restaurants, and also I would like to know how those health risks can affect Americas daily life. And if people do truly know that fast food restaurants are bad for you why do people still continue to consume their product. Calories are the energy that comes from the foods that you eat. They are in every food we eat. From meat, to vegetables. Calories are the energy that helps keep are body running the way it is supposed to run. Too little of that energy basically robs yourself of life. But too much of that energy gets stored into fat around your body. The recommended calorie intake daily varies from person to person. Main factors are your weight and your daily activity level. The more you exercise the more you eat. The average recommended daily calorie intake is 2000 calories. Let’s...
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...A Meal Fit For A King When I first pulled up to King Buffet at 2000 NE 3rd St. Suite#104 in bend Oregon I noticed that there was a lot of cars in the parking lot, which meant that the food would be fresh because of the amount of customers that were there. The parking lot was clean, the front of the building was brightly painted, clean and inviting. The front doors were steamy and I could smell the the food cooking in the kitchen as soon as I opened the outer doors, which made me even hungrier. I had to wait only like 3 minutes to get a booth to sit at, there were a few scattered tables open. As you walk to your seat you walk by all the rows of food to choose from and I was seated only a few seconds before the server came to the table to ask what I wanted to drink, I had Mr Pib because I enjoy Dr Pepper. As the name implies it is in fact a Buffet with many different foods from spare ribs, crab legs, and sesame chicken to sushi and salad. In the back of the main area is a Mongolian buffet style skillet that looked to be about 4 or 5 feet across where you can choose your own uncooked ingredients and they cook them up right in front of you which is a pretty good show. Beside that is a wonderful little sushi area where everything is hand made right in front of your face and plated up....
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...Analytic Essay First Image: In this first image, to me, it looks like it is describing two soldiers who are getting ready to go off into battle. They are weary at first but get on the horses and ride off. Meanwhile, it looks as if the king is in the castle trying to pick out which style robe or fabric he would like to have next. Being shown to him by the seamster, with two behind him looking as well. Second Image: In the second image, I see a funeral service. There are people mourning on the part that is cut off. There are many people carrying the body away to where the burial would be. Usually they would carry it to the burial site and burn the bodies or they would be put in the ground. Then at the end it looks like a king sitting on his bed pointing at something. Third Image: In this third image, if you start from the left, it looks like on the top story, it is a king being asked to do something about a situation. In the bottom it looks like an elderly man is being taken care of because he is ill. Farther over, it looks like there are guards guarding a palace or church building with the royal family sitting inside and on the outside of the doors are people praising. Fourth Image: This whole image looks like it is men at work making boats. At the beginning, it looks like the men are giving commands. Father down they begin to chop down the trees for the boats. Then you see them carving the boat form out of the trees and then you see the boats being painted and finished...
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...Fast Food Approachability I have spent quarter of my life in a miserable condition. I really feel distressed when I remember my past days. When I was in a refugee camp, one of the organizations distributed rice as a main food. Being a refugee, I did not have proper clothes to wear, a house to live in, and food to eat. I did not have any other options than to eat rice. I ate rice for breakfast, lunch, and dinner. Because of rice, I was able to survive. Therefore, the need of rice has become my want and desire. It does not matter what I eat, I don’t feel I am full until I eat rice. Rice can only make me satisfied, happy, and satiated; after coming to the U.S the environment change and I felt like now I get everything that I didn’t have when I was in my country. But as time pass I learned, America is the fastest moving country in fast food eating. People tend to eat outside of the house. This is one of the main factors that cause obesity. There are lots of reasons that people choose to eat processed foods. Today in our society, time is one of the biggest issues on their schedules because the people in here are always busy working or engaging in some sort of activities. For example, work, college and their personal time consume a lot of time on a daily basis. Besides those activities, all these fast food restaurants, good taste of fast or processed food, and less time to prepare processed food are making people lazy and they ignore to cook at home. It will even be better if at...
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...Most or everybody has ate a school lunch in one part of your life’s. But do you really know how healthy lunch food is? Why it’s healthy. How it’s healthy. Or even proof that it’s healthy. Well, Based on my research. I know that School lunches do not meet the federal standards. First. If I told you that fast foods healthier, would you believe me? I would know that you wouldn’t believe it. Don’t worry, I would not believe it myself. But would you be surprised if I had the accurate proof? Because I surprisingly do. Now. Normal fast foods like McDonalds or Burger king. Or even Kentucky Fried chicken (KFC) Inspect their food very well. So Fast foods are usually cleaner than lunch foods. In fact, most schools failed to meet the requirements for...
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...Dietary foods between Eastern and Western are different because of culture and geographical conditions. The dietary food and lifestyle shown in The Korean Cinderella story are in : Pear Blossom gathered sticks and fed the stove until the lid on the kettle danced from steam. (P.1, Par.9) “Too hot!” her stepmother scolded then. “The noodles are scorching. Get water, Pear Blossom. Be quick!”(P.1, Par.10) Rice covered the ground like sand beside the sea. Pear Blossom threw her arms around the pear tree and asked, “Will none in this world help me?” Wings whirled overhead, and a flock of sparrow flew out of the tree. “Cheer! Cheer! Cheer!” the sparrows called to Pear Blossom. They pecked at the rice, separating husk from kernel. In a matter of minutes the sparrows had polished the rice and piled it in a corner.(P.2, Par.4)...
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...In this essay I will be stating all of the five food which are protein, fruits, grains, veggies, and dairy. These five food groups are important because they are more healthier than fast food from Mcdonalds or Burger King. To start out with is Protein. Protein isn’t just meat it includes poultry, beans, eggs, seeds, nuts, and processed soy products ( All about the Protein Foods Group"). The amount of protein recommended is in this chart. Some misconceptions about protein is that it is only meat or poultry, but there can be more to protein like eggs, beans, even processed soy products. Girls 9-13 years old should eat 5 ounces of protein and boys 9-13 years old should eat 5 to 6.5 ounces daily(How Much Food from the Protein Foods Group…). Some nutrients provided in protein products are sodium, fibers, and also fats....
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...5/31/12 Marketing strategy The organization for our marketing strategy is a food franchise that’s based upon customer satisfaction and healthy foods. We decided to put it in NYC one of the best locations nation’ wide. Eat-smart will be located in 169 Broadway, New York, not too far away from McDonald’s which is located on 160 Broadway new York, the reason why we choose this specific area because Broadway is known for having a big variety of people that walks in and out every day, the portions of customers and consumers in Broadway makes up about 65-80 percent according to www.foxnews.com last but not least Broadway is also a generic term that has grown with popularity over the past decade. Customers in New York City sometimes want and need a meal late at night so we will be open 24 hours from Friday-Saturday and Monday-Thursdays it will open and close from 8 a.m. - 12 a.m. The facility when you walk inside will have a very nice set up, the walls are blue and black to match up with the logos colors so we have a unique appeal. The name of our franchise is called Eat-Smart it’s similar to McDonald’s and Burger King but healthier. We have plenty of food to choose from whether its burgers, french fries, chicken sandwiches, etc; we also have ice tea different juices and soda as well. The prices of eat-smart’s food menu are affordable we have dollar menus and food specials so you can spend within your budget. We will have about 12 employees that will work...
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