...to them. But once these ingredients are researched, one will find that most of these ingredients lead to common ones that are on the food pyramid. Parents these days buy their kids food that is convenient for them not for their kids. They think “Let’s buy this, it’s a good for an anytime snack.” Most snacks aren’t like that, but CHEEZ-ITs are the opposite; they're a real snack. They have real cheese and use natural spices to make the flavor and coloring just right. Not only do they have natural flavoring, but they offer vitamins for healthy eating. Along with these great ingredients, CHEEZ-ITs are also baked not fried, which lets you enjoy all the ingredients put together without the extra fat added into it. The way the world works is that we buy processed food that has all these added preservatives that are supposed to make the food good. Sure they may make it look, taste, and smell good, but that doesn’t mean that they are good for our health. The truth is we don’t care about what we eat and how much of it we eat, only that it tastes good. We need to watch what we put into our bodies, no matter what it is. With CHEEZ-ITs, we can get our thiamin mononitrate (Vitamin B1), our small salt intake, and our dairy from the cheese using the skim milk. These ingredients aren’t used to substitute for the daily serving of milk, regular food intake with the right amount of sodium, or our daily dose of vitamins, but the makers of CHEEZ-ITs use these to reassure us that they...
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...Food Marketing in 2009 Today’s Reality and Tomorrow’s Trends How to Carve a Niche in the Market Marie Claude Marie-Claude Michaud Business Strategy Consultant www.dancause.net FCC – SIAL Montréal April 1, 2009 Retail food market INDUSTRY EVOLUTION AND TRENDS Evolution of the food distribution industry ! In recent decades, the food distribution industry has undergone a significant wave of consolidation. • Increase in average sales per company from $4 to $11 billion ! Ten years ago, there were 45 public companies in the North American food distribution sector. • Now – just over 20 Quebec’s retail food sales market is dominated by three distributors Company C Market Share Quebec Supermarkets All Food Canada Supermarkets All Food Loblaws (Provigo) 36% Sobeys (IGA) Metro (A&P) Safeway Overwaitea Wal-Mart a at Costco Other Source: CIBC World Markets 30% 93% 26% 22% 5% 9% 8% 41% 78% 20% 15% 8% 6% 10% 33% 76% 15% 12% 7% 5% 6% 7% 15% 60% 30% 27% 7% But the food supply has become more fragmented… fragmented ! Supermarkets are losing market share Estimated retail food sales by network Canada – 2007-2008 Type of business Supermarkets Pharmacies Ph i Warehouse clubs Discount stores Convenience stores Other TOTAL Sources: CIBC World Markets, Statistics Canada Sales S l ($ million) Market M k t share 80.4% 2.1% 6.7% 5.4% 4.8% 0.5% Growth 4% 7% 5% 11% 2% 14% 5% $61,390 $1,630 $1 630 $5,100 $4,115 $3,680 $415 $76...
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...Overview The baby food industry generates annual sales of $10.3 billion in the US and $41.5 billion global (Transparent Market Research, 2011). Baby food industry has significant market shares compared to other industries. In today’s market, with the rapid changing of the environment and consumer expectation, the baby food industry is facing many challenges. However, there are promising opportunities that can be achieved. More than ever, baby food companies are required to have strategic planning in order to insure survival and profitability. The new marketing concept is far more complicated than decades ago. Companies cannot just focus on product, price, promotion, and distributions, but need solid strategies on the changes in demographic, economic, technological, political and cultural forces. Companies who respond fast to environmental changes gain more market share and become profitable. Comprehensive marketing research is also critical for companies to understand the current market. Target Segments Baby food industry’s main target is working parents with focus on mothers in the urban area with high disposable income. Women are the main target segments in the baby food industry since they are the primary buyers of goods and services for the family (Skoloda 2009). Today, most women are working and have more spending power. The long hours in the office and the busy urban lives make it difficult for women to prepare foods for their kids; the prepared foods are their best...
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...recommendations for the managers to enhance the satisfaction level of students. We recommended them to do a qualitative research to know the specific needs of each of each of the academic level, and then use these findings to reshape the marketing and product mix of the Newrest restaurant. Introduction As the population is growing at a high and fast rate, and the world is recognizing a rapid-changing environment, the issue of customer satisfaction is becoming more and more critical as well as crucial while launching products into the market; this is done in order to satisfy customers’ needs and wants, and hence meet their requirements. In fact, with the adoption of new technologies and the increased awareness of consumers about the products and services offered in the market, the competition in the business market is becoming more and tougher. For that purpose, companies strive to capture target customers by differentiating their products and services from competition, and hence gain customers satisfaction. By focusing on this issue, companies recognize that customer satisfaction is, indeed, a key and a best leader to success throughout the world. After opening the doors to students in 1995, Al Akhawayn University had launched all its food products, but...
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...Children and teens see all different kinds of fast food marketing strategies everywhere. From television ads, internet ads, cell phones, magazines and so many other ways it’s astonishing. Fast food restaurants make sure that they use toys that are popular at the time to market to children so that they will want to get the happy meal with the toy like a doll or an action figure. If a new movie is coming out then the fast food restaurants make sure they get the toys for that movie. They have both girls and boys toys. Fast food restaurants also like to use flashy ads to draw kids to want their food. Over 10 billion dollars are spent on advertising to children. Fast food places need to cut back on the advertising would be very beneficial. They know that children are a big influence on what their parent buy for food. On average children view over 40,000 commercials a year, which are mostly for candy, cereal, toys, and fast foods. A lot of the time parent will not object to the idea of getting something fast and easy so that they do not have to cook themselves. Interview with Shannon Brownlee According to Shannon Brownlee, who is a senior fellow at the New America Foundation, at Washington, D.C. that it is hard to really say that fast food places are encouraging unhealthy eating habits, because you have to know how people respond to the advertising. She says that it is very clear though that the amount of fast food which people are eating has gone up in the last 20...
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...English 110 Fast Food Marketing Starting from Disney’s success, the marketing targeting to children has exploded in recent decades. As another pioneer, McDonald, one of the biggest fast food manufacturers and advertiser, invests a huge block of fund on various advertisements every year. Children now live in these advertisements and become the members of their customer group. The fast food then brings high calories, causing them fat. Is the story simple enough to say that the fast food marketing should be banned? My view is, the responsibility is not only on the marketing, but mainly on the communication and education from the parents, and the response of the government to the endless marketing. In <Your trusted friends>, the author Eric Schlosser reports that “Many studies had found that young children often could not tell the difference between television programming and television advertising. They also could not comprehend the real purpose of commercials and trusted that advertising claims were true.” This is one of the most important reasons, according to him, that fast food industry should be banned to market at children. I don’t deny that children can’t protect them from ads, but they can be influenced not only from the fast food, but also a video game, a nice snack, or even the sex and violence( if nobody controls that). Why don’t parents tell them “this is an advertisement. It is not true!” just like that they tell kids the fire is dangerous? Why doesn’t...
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...Marketing for Kudler Fine Foods Barbara Norftill University of Phoenix Marketing for Kudler Fine Foods What is the one thing that raises a profitable company above the rest? This can be described in one word, “marketing”. Marketing is a major business component in today’s world. Kudler Fine Foods is a retailer of high-end foods who is focusing on expanding their services. This paper will cover the positives and the needed deltas on marketing for Kudler Fine Foods. According to an article by zimbio.com, there are several positive points in internet marketing. The first positive point is that the advantage of the internet is its convenience. Zimbio.com states that if you have a computer and internet access, you can conduct business anytime and anywhere you please 24 hours a day. Along with its unique product line with goods imported from overseas, Kudler Fine Foods is on the internet. Another positive point is that Kudler has a strategic plan. Ezinearticles.com writes that a good marketing plan is essential and does not have to be complex. A good marketing plan should understand the situation, size the market, strategy, and objectives. Kudler Fine Foods is definitely going in the right direction with the positives that they already have in place. Along with what is already there, Kudler Fine Foods still have a lot to go with their marketing. There are several variables that can be controlled in marketing. These variables are known as the marketing mix and consist of...
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...MARKETING STRATEGY Marketing Strategy For Kudler Fine Foods Jennifer F. Benner MMPBL/502 – Rick Johnson University of Phoenix March 10, 2011 Marketing Strategy For Kudler Fine Foods Kudler Fine Foods, an upscale specialty grocer, is considering adding catering services to the existing services offered by the stores. Analyzing the current market is essential to the success of the catering services. Marketing is the management of customer relationships by creating, communicating, and delivering value to customers in a way that benefits the company [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. Kudler will need to determine the customer needs, create a program to meet these needs, and communicate this program to the customers in order to be successful. This paper will consider the marketing mix for Kudler, the products that should be chosen, the appropriate pricing for these products, and how to promote the new products. The success of this new venture also depends on the relationship with local growers and this paper will establish the benefits of marrying these growers with the catering services. Market Research Marketing research is the process by which an organization defines a market problem or opportunity, collects and analyzes data, and recommends a future course of action [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. In an attempt to gain insight into the opinions of Kudler’s customers, Kathy Kudler conducted surveys in...
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...1522 In this essay I will outline the importance of food marketing to food firms in competitive markets. I will also discuss the emerging trends which will influence the development of new products in the future. To begin I will define marketing and explain the impact a good marketing strategy can have on firms. I will discuss what influences consumers when they purchase new products and the integral role market research plays for companies in this regard. Food marketing obviously plays a vital role for companies in competitive markets but in this essay I will show that innovation is equally important for the overall success of a company. Throughout the essay I will use examples of companies who have used very successful marketing strategies and why they were successful, while on the other hand discussing the reasons why other firms failed with their approach to marketing. Marketing is defined as” Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large “. Food marketing therefore is the link that connects food producers to their consumers. Firms have to be careful when choosing their marketing strategy as choosing the wrong target market or the wrong method of marketing will in most cases lead to the failure of the product. Companies need to understand three main things when marketing their product: their customers, their competitors and...
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...Company Summary 2 1.2 Company Ownership 3 2 Five Forces Model and Analysis 4 2.1 Barriers To Entry 5 2.2 Supplier Power 8 2.3 Buyer Power 10 2.4 Threat of Substitutes 11 2.4.1 The Threat of Substitutes are High 11 2.5 Rivalry among Existing Firms 12 3 Conclusion 17 INTRODUCTION House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. House of Kebab will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. House of Kebab is the answer to an increasing demand for kebab and shawarma fast food. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Our main priority is to establish one outlet in Kuala Lumpur, preferably in one of prominent housing estate. Later, our effort will be a further development of more retail outlets in the surrounding area. House of Kebab will entice youngsters to bring their friends and family with our innovative environment and our main focus will be serving high-quality food at a great value. COMPANY SUMMARY House of kebab sells specially made shawarma sandwich-like wrap usually composed of shaved lamb, goat, chicken, turkey, beef, or a mixture of meats and kebab which consist of thin slices cut from a cylindrical block of minced and seasoned meat or chicken, eaten in a roll of unleavened...
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...Marketing Research for Kudler Fine Foods Joyce Liupaogo MKT/421 - Marketing April 9, 2012 Gregory Rankin Marketing Research for Kudler Fine Foods Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. “Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion (Kotler & Keller, 2012).” Kudler Fine Foods is an upscale specialty food store. Its mission is to provide customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2011).” Marketing research is important to Kudler Fine Foods since they are expanding their services. Marketing research will help develop a plan for Kudler Fine Foods’ expansion and help them identify their strengths and weaknesses. In addition,...
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...Kudler Fine Foods Marketing Research Shakila Fryer MKT/421 r12 University of Phoenix May 11, 2012 Kudler Fine Foods Marketing Research Developing an effective marketing strategy is very important for Kudler Fine Foods (KFF) to succeed in today’s changing economy. To create an effective marketing strategy, careful research of competitor intelligence and future economic growth is applied to eliminate barriers in expanding services and improve customer satisfaction. Kudler Fine Foods continually generate exceptional customer service while providing gourmet groceries for their target market; but additional research is required to successfully maintain customer loyalty while reaching the organization’s future objectives. History of Kudler Fine Foods Kathy Kudler opened her first Kudler Fine Foods gourmet grocery market in 1998. In search of high-end consumers and the necessity of gourmet foods, Kathy decided place this market in La Jolla, California ("Kudler Fine Foods", 2012.) This establishment has created a need for consumers in this area to desire and crave gourmet foods. By generating a necessity for gourmet foods, Kudler Fine Foods created a marketing mix that has allowed her to incorporate more stores in the surrounding areas. Kudler Fine Foods provide fine meats, produce, cheeses, and wines to those consumers in search for delicate organic produce. In providing this culinary experience Kudler Fine Foods hopes to provide premiere gourmet grocery stores to...
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...Organic Pet Food Marketing Plan September 14, 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormous growth as part of the overall $41 billion annual pet products and services industry, and promises to move in the directions of increased natural, organic, and health oriented products as consumers increase organic consumption and become aware of safety issues in traditional food supplies. Our analysis will look at the desired strategic positioning for traditional pet foods, organic pet foods, and the target demographic based on our research. The market analysis and competitor research reveals a market segment currently occupying less than 1% of pet food sales, but with tremendous growth potential. The traditional pet food market is mature with 6 major competitors with 86% of market share, but a much more competitive organic market. Table of Contents 1.0 Executive Summary 3 2. Marketing Plan 4 2.1 Business Mission 2.1.1 Financial Objectives 4 2.1.2 Marketing Objectives 4 2.2 Market Conditions ...
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...Kudler Fine Foods: Marketing Research Julia Child adapted sophisticated French cuisine for mainstream Americans when she released her cookbook, Mastering the Art of French Cooking, in September 1961. The two-volume cookbook was groundbreaking at the time and is considered a standard guide for the culinary community. Since the publishing of her cookbook and airing of her televised cooking show, practicing one’s culinary skills has become commonplace. Kathy Kudler is no exception. She has turned her passion for gourmet cooking into a successful business venture by starting her own business; Kudler’s Fine Foods. Kudler Fine Foods Sales Strategy The first Kudler Fine Foods specialty gourmet store, located in La Jolla, California, was opened in 1998. Kudler’s first store was so successful, turning a profit in the first year that two additional stores were opened in the years following in Del Mar in 2000 and Encinitas, California, in 2003. The company sells gourmet foods in these up-scale communities to customers who are willing to pay a premium for premium quality foods and service. The theme of Kudler’s sales strategy is to “Delight our new and existing customers” (Apollo Group, 2009). With this in mind, Kudler has created three strategic sales objectives aimed at promoting their foods and services, building new relationships with potential customers, and reinforcing the same with its current customers. The first of these strategies is to create new customer focused...
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...The Marketing of Fast Food and the Rise in Health Problems As we know, globalization of fast-food and processed food corporations have become somewhat of a problem for various reasons. While many countries have the same choices Americans have, it is easy to see that over advertising of fast and processed foods causes Americans to be lazy in food preparation, which causes health problems, which is why large food corporations should limit their advertising. This chain of events is all too familiar in modern American culture, but not necessarily exclusive. Through research, it has been found that Americans are more susceptible to marketing and advertising of this type of food than most countries. Many ask, “Why?” While there is no precise answer everyone can agree on, we can point out 3 defining factors as to why Americans are more likely to purchase fast food rather than having a home-cooked meal. Compared to the rest of the world, Americans consume more fast food than even China which has almost as many fast-food restaurants as America does. The fad of fast-food can be explained as something that has gained momentum over the years of economic downfall, apathy towards health, and a collective divide on what we has humans should eat to stay healthy and live longer. Advertising is at an all-time high for not only fast-food corporations, but for processed-food companies such as Kraft or General Mills. The “evil genius” mentality behind their marketing is in that their target markets...
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