...Design Through Food: Promotional Campaign For Singapore Food Festival 2011 [pic] Project Background The main concept was showcasing design in Singapore through food: - Singapore: a country where people comes for short term visit (medical check up, visiting relatives, or for certain occasions). One of the attractions of visiting Singapore is its annual unique festival, such as Great Singapore Sale and Singapore Food Festival. - Food: is a basic human need that concerns all people from varying age and countries. Food also involves wide scope from being a simple dish into a complicated cuisine. That is why showing design through food can benefit from these aspects. About Singapore Food Festival Singapore Food Festival (http://singaporefoodfestival.com.sg) is an annual, 1-month-long festival that usually takes place in July, in the same time with Great Singapore Sale. It takes place in various places and has different theme for every year. In 2010, the theme was “Singapore Chinese Dialect Food”. In the year 2011, although the theme is not officially out, it can be deduced from the website it will be around the spices of Singapore food. Installment has been used to promote Singapore Food Festival 2010 in the shape of a giant chopstick placed in ION Orchard and Central shopping malls. [pic] Project Overview Objective: - Showcasing design in Singapore through Food - The promotion of Singapore Food Festival Scope of project: - Promotion of Singapore Food Festival 2011...
Words: 534 - Pages: 3
...Curbing Food Wastage in Singapore Focusing Introduction * Analysis of Food Wastage By Walter Sim Every day last year, each person in Singapore wasted an equivalent of one packet of economy rice or nasi padang. All this added up to an astounding record of 796,000 tonnes - the weight of about 1,420 fully loaded Airbus A-380s - of food waste, according to National Environment Agency statistics released this month. This marks a steep 13.2 per cent rise from the 703,200 tonnes dumped in 2012, and is the sharpest spike in at least six years. Before last year, food waste had typically gone up between 1.6 and 6.7 per cent year on year since 2007. "It's an extremely steep rise and it's rather disturbing that there is a distinct lack of awareness and nonchalance to food security issues," said Singapore Environment Council chief executive Jose Raymond yesterday. - See more at: http://www.straitstimes.com/breaking-news/singapore/story/more-food-going-waste-20140319-0#sthash.CRyz0dZB.dpuf http://www.nccs.gov.sg/climatechallenge/issue05/ask-dr-green.html http://www.savefoodcutwaste.com/2012/11/05/new-campaign-to-reduce-food-waste-in-singapore/ Question – Outline Your report should make use of appropriate frameworks and mechanisms from the module and include the following: An analysis of the social issue (600 words) A critical evaluation of a current, contemporary intervention designed to address the social issues (900 words) An appraisal of the outcomes of...
Words: 829 - Pages: 4
...industry are defined by the Singapore Department of Statistics (2011) as “establishments engaged in the sale of prepared food and drinks for immediate consumption”, which consists of restaurants, fast food restaurants, food caterers and others (food courts, cafes, etc). This is consistent with The Chicken Rice Shop’s (TCRS) product offering consist of local food fare and has a “quick serve” restaurant concept (The Chicken Rice Shop 2010). Thus the identified industry for TCRS is the F&B (F&B) industry. More specifically, in the industry segment of Fast Food Outlets. Size of Food & Beverage Industry (as at 2010) % Growth from 2009 to 2010 Number of Establishments* 6,197 + 3.8% Number of Employment 91,264 + 1.9% Operating Receipts ($) 6,239,943 + 10.6% Total Operating Expenditure ($) 5,918,149 + 10.2% *Does not include unregistered establishments and establishments which provide both lodging and F&B services. (Singapore Department of Statistics 2010) Statistics for each industry segment 4000 2000 0 Establishments Operating Receipts Operating Expenditure 376 3257 2261 304 803 2320 711 2406 775 2259 591 2293 Fast Food Outlets Restaurants Food Caterers Others Employment Statistics for Each Industry Segment Employment 0 5793 13159 35150 37163 Others Food Caterers Restaurants Fast Food Outlet 5000 10000 15000 20000 25000 30000 35000 40000 Among the four industry segments, the only industry segment that has shown potential for growth is the “Food Caterers”. This is due to the...
Words: 1457 - Pages: 6
... Executive Summary Jake’s Place Holdings Pte Ltd is an established company since 1967. The story of Jake’s place Restaurant in singapore was started when Mr. Say Lip Hai first arrived in singapore from Hainan island . He started as an amateur chef and learning how to make the perfect coast beef and yorkshire pudding. After mastered how to make them, He started his first Restaurant, which was called Cola Restaurant and Bar. Mr. Say Lip Hai break came when there was aBritish housewife tasted the steak prepared by him and suggested him to start a catering business in her husband pub in Killiney Road. Her husband name was Jack Hunt. Mr Say agreed with the condition that he took over the whole operation ,which leading to birth of Jake’s Place Steak House. Jack Hunt sold the business to Mr.Say in 1967. Mr Say has seen his endeavor blossom form a single steak house outlet to one of the largest local restaurant in Singapore. With his Business that develop to overseas with opening outlets in Malaysia,The Future of Jake’s Place Steak house seems to be even brighter than before. Jake’s Place is a restaurant that prioritize good quality food, great value sizzling steak,specialty meals and luxury side dish served in a warm or cozy environment. Jack’s Place is the trusted favorite restaurant for families and friends to enjoy good quality, great value meals in distinctive and friendly surroundings.Today, Jack's Place has 12 outlets in Singapore and 2 outlets in Kuala Lumpur. This...
Words: 1562 - Pages: 7
...to older generations, due to education and new ways of communication (Internet). This is especially true in Asian context as society is becoming more liberal. This would work for karaoke business as more people will seek a more expressive way for entertainment. Karaoke is more expressive than traditional entertainments like watching TV, movie or performance; it is likely to attract more people. Economic- With increased economic growth over the past few years in singapore, it will lead to people living in Singapore to have a increase in discretionary income. It will allow them to be able to spend more on luxury goods such as visiting karaoke. With more customers visiting the karaoke, it increases the revenue and net profit earned. Technological- One of the most evident recent technological development is the declining cost of computers and other electronic devices. This allows more people in Singapore to be able to afford such goods. Internet usage has risen rapidly in Singapore. Karaoke business in Singapore such as Kbox can advertise their attractive packages and promotions through their company website or social media platforms eg Facebook, twitter. This raises the awareness of the consumers on such promotions and thus increases the number of consumers patronizing the karaoke business. As mentioned in the text, technological advances constantly upgrade the karaoke system, from cassette tapes, CD, VCD, DVD to telephone network and now Internet connections, making storing...
Words: 941 - Pages: 4
... | | | Executive Summary This report examines the marketing strategy of the tourism destination of Singapore. The group has set its sight on the segment of Seoul Young Adults, South Korea who are interested in Food and Culture. Through a thorough research on the marketing mix elements, it was found that although Singapore is a slightly more expansive destination as compared to its neighbouring competitors, it has much to offer. Being a developed country, Singapore has more packages on its attractions. Furthermore, collaborations with travel services companies help to increase these packages. Further research reveals that as a destination brand, Singapore constantly seeks to improve its offerings and reach to a wider market through technology like its YourSingapore website. Through this website, Singapore differentiates itself by promoting and highlighting its features. Additionally, with a good brand personality, the destination would be able to earn good brand equity with continuous visitation. However, Singapore being an island lacks natural resources. This has been countered by having deep cultural roots and built resources....
Words: 3047 - Pages: 13
...ESH S FR AY ALWTH MA A BY K IA IND AL GIN ORI Scoop it up Naturally. A projec t on Adv er tising Contemp in orar y So ciety to foreign m study arketing environm ents. NATURAL ICECREAM Coming to Singapore Natural Ice Cream Singapore Ltd. VI. MARKETING ENVIRONMENTS i. GEOGRAPHICAL ENVIRONMENT Location: South-eastern Asia, islands between Malaysia and Indonesia Area: total: 647.5 sq km Land: 637.5 sq km Water: 10 sq km Land boundaries: 0 km Coastline: 193 km Terrain: lowland Irrigated land: NA Natural hazards: NA Its major natural resources are its location and its deep-water harbour. Singapore, though small, has a varied topography. The centre of the island contains a number of rounded granitic hills that include the highest point. The island originally was covered with tropical rain forest and fringed with mangrove swamps. Since the founding of the city in 1819, the natural landscape has been altered by human hands, a process that was accelerated in the 1970s and 1980s. By 1988, Singapore's land area was 49 percent built up, and forest covered only 2.5 percent. • • • • • Singapore Weather ! Singapore is two degrees north of the equator and has a tropical climate, with high temperatures moderated by the influence of the sea. ! Average daily temperature and humidity are high, with a mean maximum of 31°C and a relative humidity of 70 to 80 percent in the afternoon. ! Rain falls throughout the year, but is heaviest during the early northeast monsoon from...
Words: 5856 - Pages: 24
...Promotion 6 3.4: Market Research 7 4: Conclusion 7 Bibliography 8 1: Introduction: Marketing plays a huge role in today’s competitive business world. This is especially true in Singapore’s S$2.7 billion food service industry. Singapore has over 4500 F&B establishments island wide, contributing diverse and multi-cultural food choices to its vibrant food scene (Food and Beverage Services, 2011). The general consensus among our tutorial group was that the food market here has significant growth potential, as evident by the majority choosing a food product for our projects. To provide greater clarity and organization, my reflections would be organized according to how a typical marketing plan would follow, critiquing and evaluating the good and bad points made by the various groups as well as my own on selected marketing issues. 2: Current Marketing Situation: 2.1: Target Market Post project research done reveal much supporting evidence that Singaporeans place huge emphasis on the quality of the food they consume/purchase (Lay, 2012). I realized that we ought to have addressed this unique “food culture” aspect of Singapore more when evaluating the current marketing situation. A double edged sword, it could result in avid foodies queuing for hours for a delicious food product, or a premature windup due to lack of business. This evaluation was only present in Chef on Wheels, which is something that could value-add my group’s report as we want to market a gourmet offering and...
Words: 1784 - Pages: 8
...Global Issues, Role of United Nations and Japan’s International Contributions Contents Introduction 3 History of Overpopulation 3 Industrial Revolution 3 Invention of Birth control 4 Risks of Overpopulation 4 Food 4 Water Shortage 4 Civil Conflict 5 Poverty 5 Case Study 5 Government policies 6 Taxation policy 6 Education Subsidies 6 Government Transfers 6 Effectiveness Of Government Policies 6 Conclusion 7 References 8 Introduction Overpopulation as defined by Dhirubhai Ambani is “where an organism’s numbers exceed the current carrying capacity of its habitat” (Ambani, 2013) There are many causes of overpopulation and overpopulation occurs when the number of organisms is of too great a number compared to the relevant resources and as a result, resources such as the water and essential nutrients they need to survive are inadequate. This can be a result from an increase in births, a decline in mortality rates, an increase in immigration, or an unsustainable biome and depletion of resources. This paper seeks to discuss how overpopulation began as well as the risk it carries. History of Overpopulation Industrial Revolution Prior to the industrial revolution, the world’s population did not change much. This was probably due to the fact that resources were difficult to come by. People were worried their ability to provide for their families would not be adequate. Furthermore, poor nutrition and famines were common. The average life expectancy...
Words: 1588 - Pages: 7
...Sentosa Development Corporation (SDC) is a Singapore corporation. It was founded on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry and develops services, facilities and amenities on Sentosa for visitors. In 1974, Singapore cable car system was built for linking Sentosa to Mount Faber and starts operations. Fort Siloso, Kusu Island, Surrender Chambers wax museum and St John’s Island was opened to public as a holiday and recreational purpose in the following years. In 1982, monorail system of Sentosa Island began operations and Musical Fountain open to the public. In 1992, a causeway-bridge length at 710-metre long was built and linking Sentosa to the Singapore mainland, it is more convenience for public who want to travel to Sentosa. In 1996, one of the landmarks of Sentosa, The Merlion opens. In 1998, visitor cars are allowed to enter the island under the newly-introduced Drive-In scheme. In 2002, Sentosa Development Corporation and its subsidiaries are known as the Sentosa Leisure Group (SLG). In 2006, Palawan Beach reopens to public after renovation. The Sentosa integrated resort project with Genting International and Star Cruises was awarded by the Singapore Government. In 2007, the Sentosa Monorail was replaced by the Sentosa Express to enhance the transportation links between Singapore mainland and Sentosa. In 2010, Universal Studios theme park, and Resorts World Sentosa was opened. In 2011, iFly Singapore was opened and it is the world largest...
Words: 3867 - Pages: 16
...Executive Summary The Chicken Rice Shop" (TCRS) is a chain of HALAL family restaurants operated by TCRS Restaurants Sdn Bhd, a company incorporated in Malaysia. This report provides an analysis and evaluation of current market and competition, product development, financial perspective and the future prospective of profitability of the company. The food service industry is experiencing a steady growth in demand amongst the consumers in Singapore. A microenvironment analysis shows that technological advancements have changed the industry in a drastic manner. Industry analysis using Michael Porter’s five forces shows that the strongest force that affects industry profitability is the threat of substitutes. The food service industry faces threats from a whole range of restaurants, fast food chains and locally owned food businesses. The market is segmented into the various age groups, each have to be catered for. Different marketing strategies can be implemented to tap into the different segments. The obstacle facing TRCS is the fast paced changing scene in the industry by consumers and industry players alike. Consumers changes tastes and habits very quickly. Industry players are investing heavily in reinventing themselves to have a bid on the market share. Competition in the industry are held high as there are many established players which are offering promotions which are competitively priced and strategic locations which are near the consumers. With different...
Words: 4371 - Pages: 18
... An Institute of Nanyang Technological University [pic] Singapore was once been under the Japanese occupation that lasted for nearly three years. On February 15, 1942, Singapore surrender to the Japanese after realizing that the situation was very bad especially there was a shortage of food and ammunition at the frontline battlefield. Furthermore the Japanese had cut off the water supply from State of Johore. After a meeting held at the Battle Box at Fort Canning, British commanders concluded that there was no other choice but to surrender. At 5 p.m. that day, led by Lieutenant-General Percival and other officials like Brigadier Newbigging, Brigadier Torrance, and Major Wild, made their way to the Ford Factory for the meeting. It was a first time ever meeting of top-ranking officers from both armies. However both had their own agendas like one wanted for an unconditional surrender while the other one wanted to negotiate. It was considered as one of the darkest period in the lives of every Singaporean people then. It was the beginning day that the fate of Singapore took a turn for the very worse, with serious insinuation for the three and half years of the occupation. Singaporean not only had to adapt to a change in the Governor, from British ruler to a Japanese. But also had to suit themselves to a new name for Singapore, ‘Syonan-to’, meaning, the ‘Light of the South’. It generally draws attention to the hardships that...
Words: 4599 - Pages: 19
...ECONOMIC FORCES – SINGAPORE According to US Department of State in 1990, Singapore, otherwise known as the Lion State, has an annual growth rate (1998 in real terms) of 11 percent. The country’s per capita income is $8782, which is the third highest in Asia after Japan and Brunei. However, Singapore relies heavily on industry with the industrial sector (including food and beverages) making up above 17 percent of Singapore’s real GDP. It imports about $44 billion in crude oil, machinery, manufactured goods, and food stuff from the United States, European Community, Malaysia and Japan. In addition, Singapore is constantly looking for new products and new markets to drive its export – led economy. It is attempting to become a complete business center, offering multinationals as manufacturing base, a developed financial infrastructure, and excellent communications to service region and world markets. However, the late 1990’s was not a very good period for Singapore, for the country was affected to some extent by the Asian financial crisis. The economy grew at an annual rate of 8.7 percent from 1990 to 1996 but has since slowed down significantly. The man sector that was hurt by this slow growth was the manufacturing industry, which grew by less than 3 percent, down from 10 percent in 1995. In addition, the commerce sector grew by less than 4 percent, down from 9 percent in 1995. Analyst claim that weak economic growth, global competition, and a very slow tourist season...
Words: 1071 - Pages: 5
...5.2-4 Differentiable 5.2-5 Actionable 5.3 Targeting 5.4-1 Importance 5.4-2 Distinctiveness 5.4-3 Preemptive 5.5 Positioning 5.6 Recommendation 6. Marketing Mix 6.1 Product 6.2 Place 6.3 Price 6.4 Promotion 6.5 Recommendation 1.Introduction: Company, Brand and Product 1.1 Company The company chosen was Veganburg, which was conceptualized and opened its door of its first outlet to consumer on 10 October 2010. Veganburg works on fast food concept and tries to recreate a new concept out of the term: fast food – serving tasty vegan meals that is great in taste and nutritional value. 1.2 Brand Veganburg is set on making plant-based diet inspiring and exciting. Veganburg had also played a part in the global restoration by going meat-free. A meat free diet will in turn not only be beneficial to the consumers but also for our mother Earth. Animal agriculture accounts for some of the most pressing environmental problems we are facing today, such as greenhouse gas emissions, loss of biodiversity and pollution. The founders of Veganburg are none other than Alex Tan and Tracy Lim who have been vegetarians for more than ten years. Both have been active with the relatively small vegetarian community in Singapore. Veganburg is the first vegan fast food restaurant in Singapore, Asia and most probably the whole world. Up to date, Veganburg has 4...
Words: 3463 - Pages: 14
...bounding experience in which we had chance to explore into the unknown parts of Singapore which we wouldn’t have explored otherwise. We as the team Dynamic -3 were set on race from the leadership hall and the log follows about what we have done through the whole race: -First we were given a hint to go to Holland village, we took bus number: 61 from the bus stop opposite of SP JAIN and reached our destination. Then after opening the second hint we were to gather different cuisines: -Muslim cuisine, Fruits, Chinese, Italian After collecting the food we shared the food with each other and then we were given hints of photos to find out in the Holland village. Then we found the locations of Starbucks a public apartment and two other locations and filled those blanks in front of the photos we were given. The next step was to understand about the public housing department and the botanical gardens and understand the preference given to plantation in Singapore , so first we went on talking to the local people who have been living in the areas before ther3e was public housing system and how the Singapore government has helped the people to get decent housing and a good place to live in , the Singapore government in this project started to help with the finance for the housing , it provides 80% of the housing cost and the rest is paid by the people. Then we visited the botanical gardens and the Singapore government gives a great importance to plantation and gardens , the botanical...
Words: 360 - Pages: 2
