...shelf is reserved for food placed there for a certain consumer by the food marketers. Ranging from cookies, to cereal, and to snacks, these products are specifically aimed at children. They are placed lower so that children can recognize their products from commercials or other media and select them when grocery shopping with their parents. This is only one form of impression that food marketers are leaving on children of all ages. Whether good food or junk food, all food marketers are spending billions of dollars to advertise to one age group: children. Ranging from birth to 17 years, children and young adults are unknowingly programmed by their surroundings everyday to eat whatever the food industry wants them to. In my research paper, I will be analyzing food advertisement geared towards children; specifically how these advertisements affect their health and diets. My position on food marketing is that it is too influential on children and that it needs to be more regulated, either by parents or by the government. Someone needs to take a stand for children so that when they are older, they can live healthy and fulfilling lives. The research I have conducted supports this claim that food marketers, in order to lower the obesity rate in children, need to be more heavily regulated. I also find that the sources I have selected cover the food industry well and will prove to be well-chosen. In order to understand this topic, my audience will need to know how children are being targeted...
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...today represents everything related to food consumption, including every step involved with it before food gets served, Foodies conformed a group of individuals, specially young adults who appreciate the delivery and service of their food. Foodies care about where the ingredients come from, they are well informed of when new restaurants by famous chefs opens, the strategies that are involved in preparing the dishes, and about everything that happens before food is ready to eat, or as two experts in the industry June Jo Lee, and Melissa Abbott directors of the publication Culinary Insights defines it “the term foodie simply reflects those who appreciate food in all of its dimensions, ranging from peasant simplicity—and the joy of sharing and discovery—to palate-busting, transcontinental, modern cuisine.” Likewise, all the benefits the movement has to offer are often forgotten by the antagonists of the subculture that misrepresent and portray the foodie subculture in society as one deriving its interest with every step of the food process and attention to detail of food production and preparation as a negative way of experiencing food, and very frequently as a way of food “fanaticism” by its members. Sometimes even to the extend of commendation, like Jodi Helmer with her article “Is the foodie’ culture actually ruining food?” that tells an incomplete story of how the demands of the subculture when it comes to food quality and production of new foods are doing more harm than good by promoting...
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...or more times a week (NCLS.org). Another reason why childhood obesity has tripled in the past thirty years is that urban and suburban designs discourage walking and other physical activities (acvitvelivingresources.org). This increase in childhood obesity can also lead to adults with heart disease and diabetes. Government Influences on Food Choices and Options The government plays an important role in what we eat and what is sold. For example, all food sold must be approved by the Food and Drug Administration (FDA). They have taxes in place such as the fat tax to help reduce obesity in the U (abcnews.go.com). The government also has basic guidelines to food consumption such as the food pyramid. The government also has control over how food is marketed. For example, USDA, along with the Federal Trade Commission (FTC), Food and Drug Administration (FDA), and the Centers for Disease Control and Prevention (CDC), may start limiting how the food industry markets junk food to kids (news.change.org). Overall, the government plays an important role in what everyone in the United States eats. Nutrition Plan Goal: Lose 5 pounds by June 22 Current weight: 125 Repeat Weeks 1,2,3 & 4 Sunday: -Breakfast: 2 pancakes -Lunch: BBQ chicken sandwich, water, Apple -Dinner: Side Salad, Beer Battered Fish Tacos, cuscus Monday: -Breakfast: Fruit & cheese -Lunch: Herbed Cheese & Tomato Sandwich, strawberries, grapes -Dinner:...
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...Food Made Visible It might sound odd to say this about something people deal with at least three times a day, but food in America has been more or less invisible, politically speaking, until very recently. At least until the early 1970s, when a bout of food price inflation and the appearance of books critical of industrial agriculture (by Wendell Berry, Francis Moore Lappé, and Barry Commoner, among others) threatened to propel the subject to the top of the national agenda, Americans have not had to think very hard about where their food comes from, or what it is doing to the planet, their bodies, and their society. Most people count this a blessing. Americans spend a smaller percentage of their income on food than any people in history—slightly less than 10 percent—and a smaller amount of their time preparing it: a mere thirty-one minutes a day on average, including clean-up. The supermarkets brim with produce summoned from every corner of the globe, a steady stream of novel food products (17,000 new ones each year) crowds the middle aisles, and in the freezer case you can find “home meal replacements” in every conceivable ethnic stripe, demanding nothing more of the eater than opening the package and waiting for the microwave to chirp. Considered in the long sweep of human history, in which getting food dominated not just daily life but economic and political life as well, having to worry about food as little as we do, or did, seems almost a kind of dream. The...
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...Brown 1 Hannah M. Brown Mr. James Eichen English IV P 16 February 2016 Food Studies Food is the center of life across the globe, in various cultures. While it is vital to humanity’s survival, it has become far more than an important factor of health and nutrition. In food studies, the complex relationship between food and humans is explored. Food studies is more than just the study of food itself, as it is different from the traditional foodrelated areas like nutrition, molecular science and gastronomy. It is explored via multiple perspectives such as art, history, sociology, psychology, social justice and economics. With psychology having the largest connection to food studies, researchers can look deeply into eating and find a deeper meaning to help them understand humanity in a greater way. A meal has the image of unity and brings people together. Food choices can tell stories of families, groups and individuals. “The ways in which foods are eaten in various nationalities signified unconscious attributes and qualities” ( “Thinking Made Easy” ). Humans live by symbols to make sense of this world, to help organize and to give meaning to our existence. Every group, whether it is bound with religion or social status, thinks of itself as “special and exceptional and uses food to show it” ( Civitello ). During the Chinese New Year, traditional dishes are carried with great significance based upon superstitions affiliated with spirituality...
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...a) Mission Statement: "Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company”. At Nestlé, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure. Vision statement: “Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality. The confidences that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our products”. In particular, we envision to Lead a dynamic, motivated and professional workforce – proud of our heritage and positive about the future Meet the nutrition needs of consumers of all ages – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest quality. significance of stakeholders Deliver shareholder value through profitable long term growth, while continuing to play a significant and responsible role in the social, economic, and environmental sectors of Pakistan. Effective...
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...How Can We Rid Childhood Obesity? Childhood obesity is a pandemic that has reached worldwide distribution. A problem as rampant as this is having a direct negative correlation with education and the way kids learn in America. “More than one third of children and adolescents are overweight or obese” (Center for Disease Control and Prevention). For the next generation to succeed and someday be responsible for many of the leadership roles that run this country, there needs to be immediate action. Childhood obesity has a negative effect on development on education, it’s time to start educating children on the many ways to make healthy decisions that will ultimately come back and benefit the education system and learning process itself. The Center for Disease Control and Prevention classifies childhood obesity as a disease and psychological disorder meaning that it directly affects brain function. A child being overweight is classified as a body mass index at or higher than the eighty-fifth percentile and lower than the ninety-fifth percentile for those among the same age and sex. For childhood obesity, it is classified as a body mass index at or higher than the ninety-fifth percentile among the same ages and sexes (Center for Disease Control and Prevention). One without any knowledge or background of public health can conclude that if obesity directly affects brain function, that it must also affect leaning in school. According to Juliette Kellow’s research, the performance of...
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...Health Advocacy Campaign Childhood obesity is considered one of the major pressing health issues of our century. The rate of childhood obesity has increased alarmingly, with the number of obese children under five globally standing at over 42 million today. Approximately 35 million of obese children are living in the developing countries. According to the World Health Organization (WHO) children who are obese and overweight are very likely to stay obese into their adulthood; further, they stand a high chance of developing non communicable diseases such as diabetes and cardiovascular disease while they are still young (Cheng, 2013). The purpose of this paper is to highlight the gravity of childhood obesity based on statistics and the health effects that the issue has on the children and impacts in the society. Further, the study will develop a health advocacy plan for the problem. Review laws, regulations, and ethical issues that could impact health advocacy plan in regards to childhood obesity. Population Health Issue and Population Affected Childhood obesity has spread to global dimensions and is progressively affecting many low- and middle-income countries, and particularly those that are domiciled in urban settings. In the US alone, one in every five children is obese or overweight; this number is on the rise. Although weight problems can be traced back to the family genealogy, however, this is not all children who come from families that have a known...
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...Impact of Genetic Modification of Food on global food marketing Since genetically modified (GM) food has entered the global food market in early mid 1990s and corn, rice, canola oil and soybeans become among the first FDA-approved Genetically Modified Organisms (GMOs), large companies such as Monsanto, Nestle and PepsiCo experienced cost benefits with these new ingredients and the trend has quickly spread to other sects of the food industry. Genetically modified food can be defined as organisms in which genetic material has been altered by recombinant DNA technology. It sparks controversy among agricultural sectors. Some may advocate that such biotechnology generates a set of potential benefits to producers or consumers with cheaper production costs and food attribute enhancements while others may dispute the possible costs of unintended allergic responses, long-term health and environmental effects, ethical or moral issues. Consumers’ perceptions of these potential benefits and costs shape market responses to the new technologies and eventually determine how widely the technology is adopted. This essay will discuss the issues around genetic modification of food and the impact of them on how food is marketed globally. Table 1 below shows the PESTLE analysis to examine the external environment for GM food. Politically, GMOs regulations differ in countries, with marked differences between US and EU. Many GM plants including varieties of soya bean, cotton, maize and rice not...
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...nations around the world. To examine related health concerns of birth rate, death rate, birth defects, and how access to medical care in different nations contribute to the birth and survival of the fetus. Reviewing statistics of birth rates in all income nations and the overall affect on the population. Applying the Social Conflict theory as it relates to views on pregnancy. Explore different ideas on how to change declining birth rates and promote better health care for all nations. Key Words: Pregnancy, birth rates, death rates , birth defects,social conflict, health care associated with pregnancy. INTRODUCTION In December of 2013, The World Health Organization (WHO) conveyed a consultation on improving the measurement of quality of maternal, newborn, and child care in health facilities. This annual report proposed 19 core indicators for reporting on the quality of MNHC care in nations around the globe. While some key interventions have increased over the past decade, little progress has been made in the quality of care in some health care facilities around the world. The amount of health care coverage provided to mothers, newborns, and children in low income nations is very minimal compared to high income nations particularly in the United States where health care and food programs have been implemented to help the poor and create a better chance of survival among women and children. This gap of inequality in health care contributes to the 289,00 women who die...
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...McDonald’s and Its Crisis What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part, we provide...
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...BUSINESS PLANNING PROJECT SaNa Fish Fast Food Restaurant Sheng HUANG Thi Huyen Trang DO Abstract This report presents the business plan to introducing SaNa fist fast food restaurant into French market. ..... Table of Contents 1. Company Description 5 1. Introduction 5 2. Description 5 2. Industry Analysis 6 3. Market Analysis 6 4. Competition 6 5. Marketing and Sales 6 6. Operations 6 7. Management and Operations 6 8. Investment Analysis 6 9. Financial Projections 6 10. Conclusion 19 11. Reference 20 SaNa Fish Fast Food Restaurant 1. Company Description Name: SaNa fish fast food restaurant 1.1 Positioning and target consumers Product and service: Create a warm and family atmosphere in our restaurant; provide fresh, healthy, nutrition and delicious fishery fast food. Target consumers: citizens who has the purchasing power and pursuit health in France. 1.2Competencies: 1> High quality of product and service. 2> Stable raw material suppliers to supply us fresh and not expensive fishery material. 3>Venture funds invest to our fish fast food restaurant. 4>Situations are close to our target consumers 5> Providing promotions. 1.3 Product or Service: 1.3.1Description: 1>Providing Seafood and other fishery foods which cooked in varies way and have different tastes (such as sandwich, wraps, salad, hamburger, soup, pasta with various types...
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...Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Table of Contents ACKNOWLEDGEMENT 2 1. 1 Explain strategic contexts and terminology 3 a. Nestle vision statement: 3 b. Nestle mission statement: 3 c. Objective: 4 d. Strategic intent 5 e. Core competencies: 5 f. Role of strategy for the company 5 g. How does the company create and implement strategy 5 Summary: 5 1. 2 Review the issues involved in strategic planning 6 a. The report chose the Objective 2 6 b. Set the target 6 c. Impact on managers: 7 1.3 Explain different planning techniques 7 A. BCG growth-share matrix 7 2.1 Produce an organisational audit for a given organisation 14 a. Limiting factors 14 b. Distinctive competencies 14 c. Product positions 15 d. Value-chain analysis 18 e. Organisation structure 19 f. MARKET AUDIT MATRIX 20 g. CUSTOMER AUDIT MATRIX 21 g. Strength and Weakness summary 23 2.2. Carry out an environmental audit for a given organisation 24 Micheal Porter’s five forces 27 Opportunities and threat summary 30 2.3. Explain the significance of stakeholder analysis 31 2.3...
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...INGREDIENTS OF THE FOOD SYSTEM BACKGROUND READING "How we eat determines, to a considerable extent, how the world is used."1 –Wendell Berry, author and farmer Food holds many meanings and serves many roles. At its most basic level, it is a source of nourishment, without which we would cease to function. On a global scale, nations depend on food for political stability.2 Among the one in six people worldwide who lack adequate access to food,3 it may be viewed as a rare and precious commodity. Others who enjoy access to an abundant food supply may take it for granted; in many parts of the world, consumers and food industries discard it in great quantities.4 Beyond its biological roles, food has deep social meaning; it can serve as a mark of culture, values or taste, a gathering point among communities or an opportunity to reinforce relationships.5,6 On a personal level, food and emotion are closely tied.7 Food may provide temporary relief from anxiety, depression, loneliness and boredom.7 Feelings of joy and other positive emotions may inspire healthier, more pleasurable eating experiences.7 These examples illustrate just a few of the ways that food is an integral part of human lives. We all experience food, if for no other reason than because we all consume it. Our relationship with food, however, extends far beyond the act of eating. Food takes a complex journey from its origins on farm fields, ranches, rivers, oceans and other sources to consumers’ plates. Along the way...
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...401 Individual Class Assignment #1 DANONE’s entry in China The article. Danone's quick expansion in China By Shangguan Zhoudong (chinadaily.com.cn) 2007-06-15 Brief introduction Group Danone is one of the most famous food and beverage groups in the world with its headquarters in Paris and 90,000 staff members worldwide. Group Danone is a Global Fortune 500 company with a long history and large size. Danone develops its business across over 120 countries focusing on three core categories: fresh dairy products, biscuits (in which it ranks second worldwide) and beverages (in which it ranks first worldwide). Founded in 1966, Danone has followed an active expansion strategy throughout the world since the 1990s. In less than 40 years, Danone has become a giant of the food industry, owning many famous international brands such as Danone, LU, Evian, and more. Since the end of the 1980s, Danone began to develop the production and business in China extensively by investing in building factories. Now, the main business of Danone in China concerns yogurt, biscuits and beverages. Danone has 70 factories in China, including Danone Biscuits (in Shanghai, Suzhou and Jiangmen), Robust (in Guangzhou), Wahaha (in Hang Zhou), and Health (in Shenzhen). The products are not only sold in China, but also exported to different countries. Four brands under Danone Danone: the leading brand worldwide for fresh dairy products; Danone represents almost 20 percent of the international...
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