...A food truck is like restaurant on wheels. It has several distinct advantages over a traditional eat-in restaurant. A food truck can go to where the customers are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However a food truck is still a business that requires a lot of work and attention- especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather, and sluggish economy. Read on to find out how you can start your own food truck business. Difficulty: Hard Time Required: Two Months or More Here's How: 1. Find out if a Food Truck Business is Legal in Your Neighborhood. This may sound like a no-brainer, but you’d be surprised how many places don’t allow food trucks or put a cap on the number of food truck permits allowed at any given time. Case in point – both Los Angeles and New York City are two of the busiest areas for food truck businesses and both have caps on the number of permits allowed. 2. Find out Where You Can do Business. Assuming your city or town allows food truck businesses, next you need to find out where you can do business. Depending on local ordinances you may not be able to park in the busy downtown area. Before you set up shop in a busy tourist area or business park, make sure its legit. 3. Choose a business name. Okay, you now have a solid plan for where you are going to sell your food. Now you can do fun part-...
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...Competition …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …….. …….. ……13 SWOT Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… ……. …. 15 Marketing Plan …….. …….…….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …17 Product ……. …….. …….. …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …. 18 Promotion ……. ……. ……. ……..…….. ……. …….. ……. …….. …….. …….. …….. ……. …. 21 Financial Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. ……. ……. .24 Introduction A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with portable food kiosks and food carts, are on the front line of the street food industry that serves an estimated 2.5 billion people every day. Executive Summary Overview: The purpose of this business plan is to raise money for the...
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...Team B’s Competitor Research Paper for the Mobile Food Truck University of Phoenix MKT/431 March 4, 2013 Gail Lorber Introduction B's Mobile Food Truck is a business that will offer the convenience of serving foods to their customers from a traveling truck. The food truck will be located near businesses, which will allow the customers quick access to the service. Customers will have different food choices to choose. However, quick access to the food service cause the company to compete against such companies as gas station, restaurants, grocery stores, and smoothie juice restaurants. Each of these businesses offers the service of prepared and ready-to-go foods and healthy choices. Each also allows convenience service. B's Mobile Food Truck must realize these businesses will be in constant competition against the mobile food truck. Mobile Food Truck Competitors Gas station food has earned a bad reputation over the last 20 years for various reasons. Usually the only things to be found are old hot dogs, stale donuts, slushes, and tightly wrapped tasteless sandwiches that have some sort of gross cheese that most people could not identify. Several gas stations have gotten into a different range of foods, trying to expand on better choices to boost the income. Many gas stations have either joined up with franchises such as McDonald’s, Subway or a pizza place to diversify their food attractions from the common place soggy sandwiches and sodas...
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...The rise in popularity of specialty or gourmet food trucks (where at least some preparation is done in the vehicle) has led to code revisions in communities eager to acknowledge this business model but cautious about food safety, traffic, and neighborhood compatibility. So far, the debate and the regulatory activity have been most active in large urban centers and in smaller cities in large metropolitan areas in California and Texas. Because most vending regulations focus more on licensing procedures and operations and not land use or design, relatively few places choose to put these standards in their zoning ordinances. It is more common to add provisions for mobile food vending to business or public health standards. Most places limit mobile food vending to nonresidential districts, and some communities have specific requirements for different types of carts or vehicles. A number of jurisdictions also have operations standards such as distancing requirements from other vendors or brick and mortar restaurants, limitations on hours of operation, or limitations on the vendor’s tenure in any one location. Below, I’ve included links to a number of examples of local regulations for mobile food vehicles. Examples of Food Truck/Mobile Vending Studies Cameron, Hawkins & Associates. 2011. Review of Toronto A La Cart Pilot Project. Toronto, Ontario: City of Toronto. Available http://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-37419.pdf. · Summarizes the regulatory context...
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...Executive Summary Fresh Express food truck Co W.L.L will offers highest quality products and services a menu of all beef hotdogs, hamburgers, cold sandwiches and other items as well as an assortment of chips, candy bars, soda, coffee, and juices. As the business grows and evolves we will continue to add new products for our customers as demand indicates. We believe in customer focused decision making that involves voice of customer feedback in everything we do, ,from the products we offer to the way we reach the market and the community, Fresh Express food truck Co W.L.L number one goal is to make our customer happy, no matter the cost, so that they feel confident and motivated to recommend us to their network of family, friends, and colleagues. Fresh Express food truck Co W.L.Lis a locally owned fast food truck that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresh Express food truck Co W.L.L will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. This plan is prepared to obtain a locations for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresh Express food truck Co W.L.L to successfully open and expand through year two. The initial capital investment...
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...L.N.C Late night cravings Is a new and trendy food truck with great food created and designed to cater to the late night club, event, or night life enthusiast. The food will be prepared in a snack size portion, and will be interpreted versions of favorite American cuisine all served to order. The atmosphere will be friendly, welcoming, and adventurous. Since there are not very many options when it comes to finding food late night, LNC is conceptualized around creating a place for people leaving the bars, or clubs or any other late night event intoxicated to find tasty, savory food without the wait time of being seated, or ordering food of most sit down restaurants open late night. The trucks theme will be an artistic interpretation of “A day with the Girls,” accompanied with bold, colorful life size fashion illustrations adorning the exterior of the truck. LNC will operate for business Wednesday, Thursday, Friday, Saturday, and Sunday during the hours of 8:00pm until 3:30am, a total of 71/2 hours of service time a night. The truck will change locations alternately between other popular Southern California cities and attractions but it will primarily be secured for food service at The PIKE located at 95 South Pine Ave. Long Beach, Ca. 90802. Events like Long Beach Grand Prix, or Jazz Music Festival, or the LGBT Pride Festival, or even other events like the Rose Parade, Rose Bowl are prime examples of events to capitalize on sales. Demographically Long Beach has a population...
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...Market Trends Market Size and Growth Implications Customer Analysis 6 7 8 8 9 9 9 9 10 10 10 10 10 10 11 12 13 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 3 The Aramark Survey Demographic Trend The 18-24 Year Old Paradox Alcohol Market Demographics/Geographics Local Market Variants Attitudes and Behaviors Market Behaviors Market Needs Market Segmentation Competitive Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales Forecast Implementation Personalization at On Campus Locations 24/7 Dining Marketing Budget Promotional Schedule Controls/Metrics 20 20 21 21 21 22 22 22 22 23 23 23 23 23 24 25 25 26 27 28 29 29 Appendix Exhibit One: Meal Importance Exhibit 2: Commute Time Exhibit 3: Weekday vs. Weekend Breakfast Item Demand Exhibit 4: Breakfast Market Size and Forecast Exhibit 5: Weekend Breakfast Consumption Locations Exhibit 6: Weekday Breakfast...
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...and disadvantages inherent to the food truck business model and as compared to traditional restaurants. Food trucks have exploded into mainstream American cuisine. Once thought of as a cheap meal available at odd times of the night, street food has become a vehicle for chefs on the rise to make their mark on the food industry. Operating a food truck may seem like an easy task, but it can turn out to be a tremendous undertaking and risky financial venture. Operators must be prepared to lose money, to manage fixed costs, and to do constant forecasting in order to determine how much food to prepare. The advantages and disadvantages are numerous, but we will proceed to name a few. Food trucks carry the explicit advantage of lower investment and operational costs, thereby reducing overhead and other related costs. Instead of renting or purchasing a building, a potential operator could purchase a truck, register it appropriately, and have it outfitted to cater to a mobile kitchen. The immediate out-of-pocket costs involve: purchasing the vehicle with cash or using a loan, which creditworthy buyers can secure at a rate comparable to that of a traditional mortgage, vehicle registration costs in the state of operation, and a CDL or required driver’s license for operating the vehicle. A food truck operator is also able to avoid payroll taxes since he or she is not drawing a salary from the business. According to Legion Food Trucks Inc., food trucks are easier to maintain and operate...
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...Homey’s Food Truck & Grill 1. Background ........................... 1 2. Strategic Focus and Plan ......... 1 • Mission Statement ................ 1 • Goals ...................................... 1 • Competitive Advantage ............ 2 3. Situation Analysis........................ 2 • SWOT Analysis ............................... 2 • Competitor Analysis ..................... 3 • Company Analysis .............................. 3 • Customer Analysis ................. 4 • Industry Analysis .................... 4 4. Market-Product Focus............. 4 • Marketing and Product Objectives ............ 4 • Market-Product Grid .......... 5 • Target Markets .............. 6 • Points of Difference ......... 6 • Positioning ................. 6 5. Marketing Program ............ 7 • Product Strategy .................... 7 • Price Strategy ..................... 7 • Promotion Strategy ............ 8 • Place Strategy............8 6. Financial Projections ........... 9 • Break-even Analysis ................. 9 7. Organization ................. 9 8. Implementation Plan ............. 9 9. Evaluation and Control ............... 10 • Possible Deviations ............. 10 • Possible Solutions ..................... 10 Josiland N. Anderson Marketing Business 319 Building My Marketing Plan April 19, 2013 Homey’s food truck & grill Company...
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...knew when he’d be back. I now live in a rural community where the ice cream truck is almost nothing but a kid’s fantasy anymore. In this area, if I were to introduce such an amenity it could be very welcome by all (especially the children who don’t get to enjoy such privileges as we did growing up in the big cities). [What exactly makes you believe that an ice cream truck will be very welcome in the rural community where you now live? You might want to mention this here so you can have a more detailed discussion. :)] There are many different types of trucks and services that I could offer. I can offer the sales of ice cream when the business is young and expand to selling more than just ice cream once the business has an established customer base and a need for more options. Not only will I be able to drive around enjoying the summer weather but I will be able to go to fairs, kids’ games (baseball, soccer, etc.) and even to the parks and beaches. The ice cream truck business can be a financially successful business offering to its owners the chance for constant change and the chance of being surrounded by people you enjoy. Getting started in the ice cream truck business requires that a few things are handled first. [You used a topic sentence in this paragraph, Raquel. Good job on this, as it helps you show what that this paragraph is going to focus on business requirements. :)] With every food business there are licenses that...
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...Management Professor: Keith Earnshaw Student: Michael Deza Assignment: Wk 2 Project Charter Project Charter Abstract: I will take a food truck and convert it into a mobile coffee shop. There will be a barista bar, espresso machine, as well as a small area for cooking (making breakfast sandwiches for example) and an area for refrigeration dairy products. Background: People start their day with a cup before catching the train or bus to work. It gets them going. The brick and mortar coffee shops tend to be huddled in shopping areas, and people have to make a decent effort to stop there before they head into work. I believe implementing a mobile coffee truck in key areas such as in pathways that people take to head to the train or bus station and outside professional business areas will be profitable and effective. It will also provide a sense of relief and convenience for customers. Deliverables: I will take a food truck and convert it into a mobile coffee shop. There will be a barista bar, espresso machine, as well as a small area for cooking (making breakfast sandwiches for example) and an area for refrigeration dairy products. I’ve searched online for food trucks and have come to an average price of $30,000. Including the other essentials listed above I estimate the project will cost $60,000 to launch. To set up the truck I approximate a month’s...
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...a disgrace to the culinary heritage of our Flemish and Walloon people. We just cannot let this go on.” That brings us to the waffle-guy himself. Thomas DeGeest, previously an undercover IBM Management Consultant, now “Special Envoy for Wafels” to the USA, was given the task of reviving the quality Belgium waffle. A “waffle-surge” annual budget was allotted by the King to Thomas. “With meager funds but with substantial moral support from the Ministry, his wife Rossanna and waffle lovers everywhere, Thomas bought a 1968 Chevy box truck and hit the hot dog and shish kebab jammed jungle of New York City.” Thus the Wafles & Dinges truck was born. October 17th, 2007, Thomas sold the first Belgium waffle (topped with Nutella) from his truck, on the corner of Broadway and Prince Street. Word got out about his amazing waffles and the reviews rushed in like wildfire. Celebrities were even raving about them, but behind the scenes there was drama. The truck was falling apart, having to be towed with a...
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...building structures. The residents of Herbonia build everything out of wood. They have built many parks throughout the community. The parks have solar panels over them to shade the children from the long 18 hour days of sunlight. All roads are paved in stone from the mountains of Killinher. All buildings and structures have a roof made up of solar panels. We set up a solar powered Subway system throughout the whole land. The Subway will take you from town to town. The residents call the Subway system “The Silver Bullet.” Most residents have a Hydrogen car that runs on water. There is even a solar powered bicycle on Herbonia. The semi trucks on Herbonia run on a clean source of energy, it is vegetable oil. With the fast growth of the vegetation, we have more than enough vegetable oil to run trucks for 2 whole years and still have food left over. For water we drill past 35 feet to get rid of the sulfer smell. Water is really pure here. Sewer is the same as that on Earth, below ground and runs to a water treatment facility located in each town. All power is connected with aluminum wire. Farming is designated to flat, plain, prairies. The soil is rich in nutrients and nitrogen, perfect for growing vegetables. The pro’s are having earth to look at as a reference to see what systems actually work and the con’s are not using that information on the planning of...
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...OMC. Alternatives OMC’s alternatives are: 1) increase Iveco’s share to 50 percent and provide new technology platforms; 2) sell 100 percent of OMC’s assets and business; 3) Concentrate on dominant products by improving quality, and improving on service and distribution making it competitive while eliminating all the weaker products. Recommendation Otoyol’s best options are to eliminate all the weak products and start investing in new technology to improve the quality of their dominant products or leave the market completely by selling the business. Rationale Having a 62.9 percent service sector, a 28.6 percent industrial sector, and an 8.5 percent agricultural sector, Turkey’s economy has grown to 18th in the world. Its textile, food and automotive manufacturing are the frontrunners in the industry sector. This has caused a rise demand over the years for commercial vehicles. Koc Holding Corporation (Koc)...
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...International Legal and Ethical Issues In the “Addressing Legal and Ethical Issues Simulation” a number of issues were addressed. The most complex issues were surrounding the proposed jurisdictions of the courts where legal disputes would be argued. The central issues were the time and expense involved in the resolution of potential disputes. At issue were the distance (time and expense) of litigating in US courts versus the immediacy of litigating in the courts of Candore. The enforceability of any judgment was questionable. In the opinion of the Team, non-binding arbitration subject to international law could be the best solution for this question. The recent acceptance of Candore into the WTO should encourage compliance with decisions made in non-binding arbitration and would expedite resolution in a timely and less expensive to both parties and in the event of continued disagreement the parties would have recourse in international law. The alliance between CadMex Pharma and Gentura has been a successful one and both companies have cross-licensing agreements for several other drugs and techniques. CadMex and after 5 years of doing business with Gentura is now facing a dilemma due to the change in political system in Candore a new government is now in place also the country is in the midst of an viral epidemic affecting more than 1% of the population, ViroBlax is a drug CadMex licensed Gentura to market is one of the drugs used in the treatment should CadMex allow Gentura...
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