...------------------------------------------------- Report on Marketing of a new product Marketing Plan on Diabetic Juice Submitted to Shobod Deba Nath Lecturer Department of International Business University of Dhaka Submitted by Tanzin Ara Roll-26(3rd batch) Department of International Business University of Dhaka Date: 7th July 2011 To The Course Instructor Shobod Deba Nath Department of International Business University of Dhaka Subject: An application for acceptance of report on New Product Marketing Plan. Dear Sir, It is great to submit you the report on Marketing Plan on a new product DIABETIC JUICE. We have tried our best in preparing this report and hope it will satisfy your desire. We request you to excuse us for any mistake that may occur in the report despite of our best effort. We believe that you will view our mistakes with your generous consideration. Yours sincerely Tanzin Ara Roll-26 BBA, 16th Batch Department of International Business Faculty of Business Studies University of Dhaka. In our effort to prepare this report has not only been an amazing guideline for our future, but also, it has taught us to deal with real life issues like never before. In this little but significant journey of ours through this path, we have come across people who have immense contribution in the reaching of our destination. Our special indebtedness is to honorable course teacher Shobod Deba Nath,...
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...THE GREEN GARDEN SCHOOLS SCIENCE 7 L.P.A 1 TERM 2 2012 1.When oxygen combines with hemoglobin it forms a chemical substance ,what is the colour of that substance _____________________________ 2.The diagram below shows the human male reproductive system.State the function of the part labeled C_________________________________ 3.Ngata eat a roasted maize for his lunch.In which part of his digestive system did the digestion of the roasted maize begun.________________________ 4.The diagram below shows the female reproductive system.In which of the parts labeled A,B,C and D does fertilization take place________ 5.What happens to the part labeled X when one breathes in_______________________________ 6.Below is a list of changes that take place during adolescents. (i)Growth of breasts. (ii)Chest and shoulder broaden. (iii)Ovaries begin to produce mature ova. (iv)Hips broaden. Identify changes that take place in boys only_________ 7.Why is it that the left ventricle is thicker than the right ventricle______________________________ 8.Identify any 2 valves found in the heart. (i)__________________________________ (ii)__________________________________ 9.When Peter was digging in his shamba accidentally he cut himself on the leg. Blood started oozing out steadily. Which blood vessel had been cut____________________________ 10.Apart from placing your hand on the chest so as to feel your pulse. How else can one check the pulse rate___________________________ ...
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...Marketing Mix Analysis and Competitors Evaluation: A study on 2011 ABDUL MONEM LTD. BANGLADESH Prepared for RODRICK, STANLEY SUMON ID: 1001-1017-2 Faculty of Marketing AMERICAN INTERNATIONAL UNIVERSITY-BABGLADESH Prepared by ABIR, MD. ZABER TAUHID ID: 10-15556-1 i “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” ii LETTER OF TRANSMITTAL April 26, 2011 Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing American International University- Bangladesh Subject: Submission of report on “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” Dear Sir, We are pleased to attach here with a copy of the report on “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” This report is a summary of our findings from the tasks we have been given to complete. We completed the report on schedule and tried to meet our entire proposed objective within the allotted schedule. Finally, we are truly grateful to you for giving us this nice opportunity to work on this report, which we have considered as a great chance for us to develop our Marketing skills. Thank you. Yours Sincerely, ABIR, MD. ZABER TAUHID 10 – 15556 – 1 iii Acknowledgement I’m heartily thankful and like to acknowledge my teacher, Mr. Stanley S. Rodrick (Lecturer, Faculty of Business Administration, Department...
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...TOWS Development November 5, 2013UncategorizedGroup Threats 1. Competitors ( e.g Tesco using their own brand) 2. Possibly some marketing restrictions from the ASA or the European Union. (for making unproven claims such as calling their products “superfoods” without backing it up by any medical science) 3. Recession/economy slowing down/ consumers spending less money in supermarkets Opportunities 1. They could improve their brand by making their own store (juice bar) 2. Being mostly owned by Coca Cola creates many opportunities to operate internationally 3. Government and the EU passing legislation to promote healthy food/drinks Weaknesses 1. High price 2. Do it yourself (People making juice themselves because it is much cheaper) 3. Allergy to certain fruits Strengths 1. Being known as a friendly environmental company (Good Reputation) 2. Widely known brand (Majority of the market) 3. Seasonal Products (Innocent Big Knit) 4. Wide range of products Threats and weaknesses 1. Innocent can manage their threats and competitors by lowering their price of products as they higher than supermarkets using their own brands such as Tesco. Also during the recession they could make extra promotions to make it more affordable their consumers. 2. They can use the advantage of convenience when facing DYI products. Also promoting them as a healthy company that operates with government schemes could boost their sales even though their prices seem higher. Weaknesses and opportunities ...
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...Company Background and analysis of AirAsia This report conducts an analysis of AirAsia, the world’s Lowest Cost Airline. AirAsia is a Malaysian low cost airline. AirAsia was found in 1993 and it started its operations from 18 Nov 1996. It was established initially by DRB-Hicom, a government owned- conglomerate. On 2 December 2001, the heavily- indebted airline was purchased Tony Fernandes former Time Warner Executive. Tony was inspired by the Low-Cost Carrier business model of Southwest Airlines and proposed to start a Low-Cost Carrier but the government refused to issue a new license and requested Tony to buy an existing airline. Hence Tune Air set up by Tony and his investors bought Air Asia for a token sum of RM1. Before 2001. AirAsia failed to attract enough passengers from Malaysia Airline to establish its own stand in the market. The turning point for AirAsia was in 2001 subsequent to its purchase by Tony Fernandes. Tony Fernandes enrolled low-cost airline experts to restructure the business model of AirAsia. He invited Connor McCarthy, formerly the director of the group operation Ryanair, to join his executive team. In the late 2001, AirAsia airline was re-launched in Malaysia as trendy, no-frills operation with three B737 aircraft as a lowfare, low-cost domestic airline. AirAsia’s simple slogan “Now Everyone Can Fly” has won the heart of customer’s. AirAsia’s profit for the second quarter (i.e.,ending 31 december 2004) was reported RM 44.4 million, which is a 323 %...
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...[pic] [pic] [pic] Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private Limited Company” which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices. Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc. The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread...
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...Annual Report 2012 Year ended March 31, 2012 Our founder, Dr. Minoru Shirota, successfully strengthened and cultivated Lactobacillus casei strain Shirota while working in a microbiology laboratory at Kyoto Imperial University School of Medicine (now Kyoto University). In 1935, he began sales of a fermented milk drink under the brand name Yakult. Contents 01 02 04 06 10 14 16 22 24 26 29 30 56 57 The Sources of Yakult’s Strength Yakult Consumption around the World / Financial Highlights Message from the Chairman and President Interview with the Chairman and President Special Feature: Global Yakult, Global Smile Operating Performance Highlights Review of Operations Corporate Social Responsibility (CSR) Research & Development Corporate Governance Board of Directors and Corporate Auditors Financial Section Global Network Corporate Data More than 75 years since then, Yakult has conducted its business activities around the world in ways based on Dr. Shirota’s philosophy—Shirotaism (preventive medicine, the link between a healthy intestinal tract and a long life, and offering products at a price affordable to everyone)—explained on the next page. As of March 31, 2012, as a Probiotics* pioneer, we help to protect people’s health in 32 countries and regions, including Japan. In addition to fermented milk drinks, Yakult operations in Japan today include a pharmaceuticals business, in which we handle an anticancer drug widely used worldwide, as well as a cosmetics business...
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