...……13 SWOT Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… ……. …. 15 Marketing Plan …….. …….…….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …17 Product ……. …….. …….. …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …. 18 Promotion ……. ……. ……. ……..…….. ……. …….. ……. …….. …….. …….. …….. ……. …. 21 Financial Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. ……. ……. .24 Introduction A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with portable food kiosks and food carts, are on the front line of the street food industry that serves an estimated 2.5 billion people every day. Executive Summary Overview: The purpose of this business plan is to raise money for the...
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...essay explores Glenilen yoghurts, a small artisan dairy business located in the heart of West Cork. Glenilen Farm is an artisan dairy products business located in the rural area of Drimoleague, County Cork which is run by Alan and Valerie Kingston. Alan’s family has been tending to the same small dairy farm in Drimoleague for generations. Nestled on the banks of the River Ilen, from which Glenilen have taken their name, Glenilen Farm is a perfect setting for dairy farming. The hills of Drimoleague, County Cork provide their cows with a rich and plenteous supply of healthy green grass, which in turn supplies Glenilen with the rich tasty milk, which has become the core and fundamental ingredient in all of their delicious products, in particular their yoghurts. In the past, Valarie Kingston enjoyed baking and experimented with her culinary skills using fresh, home-produced raw materials. It all started in 1977 when Valerie began using this milk to make homemade cheesecakes for country markets. Her cheesecakes, made with local fresh, simple ingredients, proved to be an immediate hit and quickly gained popularity and from that small beginning a very successful enterprise Glenilen Farm began. What started out as a pastime continued to thrive and grow, and in doing so transformed a small family dairy farm into a busy and buzzing enterprise. (Glenilen Farm Our Story, 2009) An old saying that perfectly sums up their business is ‘Good things come from small beginnings’! One particularly...
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...The fast food business is a thriving metropolis in America. According to David Zinczenko’s essay, “Don’t Blame the Eater”, fast food vendors can be found on every block. Zinczenko explains that fast food is the only viable option for the youth of today. He recalls how as a latchkey child, he had no healthy options since fast food was staring him right in the face, causing him to become obese at a young age. Contrary to his beliefs, healthy choices existed when David was a child and still exist today. Inexpensive alternative food sources are not so hard to find. In fact, many fast food restaurants offer somewhat healthy alternatives, such as Subway. If a person chooses to eat at McDonald’s or another fast food place, have a salad, forgo the dressing, and have water instead of a supersized coke. There are plenty of nutritious substitutions out there. Local food markets and grocery stores are not invisible. The same amount of money spent on a burger and fries can be used to buy veggies and fruit, a much healthier choice. Grocery stores sell items that are pre-made and pre-packaged such as salads, wraps, and sandwiches which list the nutritional data right on the package. Fast foods are a matter of convenience for the consumer. Why spend time cooking when you can get your meal in a bag? Unfortunately, this is the mentally of the youth of today. Zinczenko fails to recognize that no one forces a person to enter that fast food establishment. It is purely a matter of choice. Just...
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...[pic] University College Cork & University of California Undergraduate Exchange Programme 2016-2017 Academic Year (1) Last name: _______________________________________________________ (2) First Name: _______________________________________________________ (3) Student Number:___________________________________________________ (4) Date of Birth:___________________ (5) Address for correspondence__________________________________________ ___________________________________________________________________ ___________________________________________________________________ (6) Telephone No:_____________________________________________________ (7) Email Address:_____________________________________________________ (8) State Academic Record: (a) Degree course currently registered for:____________________________ (b) State Examination Results to date (e.g. 2nd Class Honours in First Year etc.): ___________________________________________________________________ ___________________________________________________________________ (9) Name of Head of Department or lecturer from whom you have requested a statement of support: ___________________________________________________________________ Signature: _______________________________________ Date:____________________________________________ When completed, please return this form to: Marita Foster International Office Roseleigh UCC ...
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...Ten Tips for an Effective Training Program Competence and confidence is an ideal mixture in the workplace. Employees with these traits can motivate others to work together and create a safe and productive environment. How can you build this utopia at your facility? Establishing an effective training program is the best way to start. However, building a strong and knowledgeable staff isn't free. These 10 tips will help you make the most of your training dollars. Tip 1: Use variety. You have many training media and methods available: Use as many as you feel comfortable with. For example, if you tell a group of electrici ans some facts about troubleshooting a new motor drive, you'll pass on some knowledge. But you'll pass on much more if you let them view a video on that drive, read the manual, watch another electrician working on it, or listen to a tape on how to troubleshoot it. The more ways you present information, the more your staff will learn and retain. Vary the pace and style of your training. Formal training is good, but informal training fills in many gaps. Magazines, books, and on-the-job training (OJT) are all very useful. Because magazines cover many topics in a single issue, you can bring the knowledge of many experts into one place. Tip 2: Use repetition. Informal training repetition can mean you distill portions of the training into slogans, factoids, and images. Including slips of paper in with paychecks with a sentence or two about some idea can work well with...
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...Ethics and the Food Industry By: Diana Rhyne and John Hanley In early 2009, Peanut Corp. of America was discovered to have allowed Salmonella tainted peanuts to be distributed across the United States causing an outbreak that resulted illnesses in 714 people across 46 states with nine resulting in deaths ("Department of Health and Human Services; Centers for Disease Control and Prevention", 2009). In this paper, we will explore the concept of corporate social responsibility and some of the current ethical dilemmas many corporations in the food industry face today. We will further discuss the many arguments (in favor of and in opposition to) these ethical dilemmas, or why these issues pose an ethical dilemma. Finally, we will examine the consequences of unethical behavior in the food industry and how consumer demand/behavior affects corporate decision-making. In the food industry, a corporation’s actions/inactions are often far reaching. Corporate Social Responsibility (CSR) is not a new concept. The idea that a business (or business person) should behave in an ethical and socially responsible manner has roots in Biblical times with the advent of usury laws. During the 1700s, Benjamin Franklin was an early advocate for business ethics, going so far as to form a club for young businessmen, tradesmen, and merchants to come together to discuss business philosophies and further their careers (Finamore, 2005: 35-38). CSR is generally based on the idea that companies...
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...Assessment #1: US Foods was founded in the 19th century by several entities and five generations of employees. Monarch Food is one such entity and is linked to a Dubuque, Iowa company that sold provisions for wagon trains heading west in the 1850’s. John Sexton and Company is another entity whose success began as a merchant for tea and coffee in Chicago in 1883 (http://www.usfoods.com). Today, US Foods is one of America’s leading food distributors, servicing every area of the industry, from small restaurants to healthcare, employing about 25,000 people working in over 60 locations nationwide. Their success is based upon their dedication to their customers, through integrity, innovation and teamwork. With a mission to “transform the food service industry by creating a superior food proposition and delivering solutions for customers,” (http://www.usfoods.com) US Foods is able to carry over 350,000 products, establishing relationships with trusted brands, and employing food professionals that are committed to helping customers become more successful. The distribution segment of the food industry began growing in the early 1970’s from specialty distributors to a “one-stop-shop” concept aimed at acquiring additional customers and targeting larger operators by offering them a convenient way of purchasing and acquiring the goods and services necessary to productively run their operations. For US Foods to rank as one of the leaders in food distribution, it needed to...
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...IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and Trademark………………………………………………………..9 3.6 Business Structure…………………………………………………………………9 3.7 The strengths of the company…………………………………………………...10 3.8 Insurance………………………………………………………………………...11 3. Management and Human Resources 4.9 Key Positions at Amore Pet Food Company…………………………………….13 4.10 Requirement for Addition Qualifications………………………………………..14 4.11 Future Needs for adding employees………………………………………..……15 4.12 External Sources……………………………………………………………..…..16 4. Market Entry Strategy 4.1 Microenvironment Analysis……………………………………………………..17 4.2 SWOT Analysis……………………………………………………………………..19 4.3 Marketing Strategy………………………………………………………………….20 4.4 Marketing Financial Analysis……………………………………………………….23 5. Financial Overview 5...
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...Price food, Price to packing. Fixed cost Logistics, Car, Office, Website maintenance, Employees and Services Marketing material Get first time consumers Product price Advertisement on/with products Vehicles Lunchbox Cross side network Same side network Quality food and tasty. 12$-15$ Provide food according client specifications Save time (cooking or going to food place) Food Delivery Competitive price and On-time Website - app Delivery vehicles Marketing Marketing/social media First time consumers On-time delivery system Develop partnership with new restaurants Logistic Partnership with Restaurants/Food suppliers. FIRST OPTION Hospitals: Full time nurses, PSW (Personal Support worker), Doctors. Previous Business Model Canvas SECOND OPTION IT company in Kanata area: Professionals income more than 30-40 k Current Business Model Canvas Product cost: Price food, Price to packing. Fixed cost Logistics, Car, Office, Website maintenance, Employees and Services Marketing material Get first time consumers Product price Advertisement on/with products Vehicles Lunchbox Cross side network Same side network Quality food and tasty. Provide food according client specifications Save time (cooking or going to food place) Delivery On-time Website - app Delivery vehicles Marketing Marketing/social media First time consumers On-time delivery system Develop partnership with new restaurants Logistic Partnership with Restaurants/Food suppliers...
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...last half of a century, American diets have evolved from the convenience and ubiquitous access to cheap junk food making poor diets choices the easiest to make. As a consequence, cardiovascular, cancer, diabetes, obesity, and digestive diseases have risen. Processed and nutrient-void foods have been implicated the cause of certain disease however adopting a healthy diet is widely accepted and proven to prevent and/or reduce the prevalence and morbidity of disease. Our current society is crying for ease and sadly has made unhealthy lifestyle choices even more easier. Paradoxically, public awareness of healthy lifestyles have too increased but the link between ease and health, especially within the fast food industry is missing. Our model will demonstrate that a healthy diet can be built into our quick paced diverse society and offer well prepared, interesting and tasteful foods. Slogan/Motto: The way it should be: food’s intent without compromise. It is not fast food, but good food made fast. Overview of the Company: In A Minute will differentiate from competitive companies by providing foods that are as easy, accessible & convenient as other fast food restaurants but without compromising healthy eating or a competitive price. The restaurant will offer both curb side pick-up and inside dining service. All menu items will be prepared with fresh foods: naturally raised meats (no hormones or antibiotics), vegetables, dairy and fruits. The menu will feature staples...
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...Business Analysis Part I MGT 521 12/15/11 Whole Foods Business Analysis Part I Whole Foods Market (WF) is the largest supermarket specialized in selling natural and organic foods ("About Whole Foods Market," 2011). They offer a wide variety of products, mostly specialized items, as well as prepared meals. The business operates on the principles of food quality, customer health and social responsibility. Since their start in 1980, Whole Foods has continued to grow and today consists of more than 310 stores in the United States, Canada and the United Kingdom ("About Whole Foods Market," 2011). The organic food retailer has growth opportunities in various areas, although its weaknesses and potential threats should be considered as factors in determining whether to invest in this company. The following is an analysis of Whole Foods’ strengths, weaknesses, opportunities and threats. Strengths Whole Foods 0 With consistent revenue growth throughout the years and 2010 financials reporting a 12 percent increase in sales and an 84 percent increase in stock price, WF market is undoubtedly the leader in the organic supermarket industry ("Whole Foods Market Annual Report," 2010). Their initial success was in large part due to existing health food stores that were small, pricey and carried few products. Whole Foods offers a wide variety of quality foods, even including deli food and other prepared food. They also offer catering, in-store events and a robust website with...
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...who eat fast food often. Fast Food Business on the Rise Fast food chains around the world are doing quite well in today’s economy. “This year Americans will spend over $110 billion on fast food, more than they’ll spend on movies, books, magazines, newspapers, videos, and recorded music combined” (Americans Are Obsessed). As an employee at McDonald’s, I have taken well over eighty orders in a single hour before. These orders are often for the customer and his or her family and friends, and include many items. Although health risks suck as obesity, heart disease, and diabetes have been linked with their greasy foods, fast food restaurants are still extremely popular due to their availability, taste, and the price of their food. Fast food restaurants are one of the most available ways to buy food. Fast food restaurants are everywhere. In Pascagoula, Mississippi alone there are three McDonald’s all within a two mile radius of one another. Also many fast food restaurants are open late night and early mornings, or they are open twenty-four hours, seven days a week. Also in today’s time people have over filled their daily schedules, leaving it difficult to make it home, cook dinner, and then get enough rest for the next day’s events. The average working person might find it much easier just to rush to the closest fast food restaurant to buy dinner. Personally, I bring fast food home almost every night I work for my roommates, who love the food. Many fast food restaurants...
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...In 1980, Whole Foods Market was founded in Austin Texas as a local supermarket that developed into a natural and health food store. This was achieved through four local businessmen. John Mackey and Renee Lawson Hardy were owners of Safer Way Natural Foods and Craig Weller and Mark Skiles were owners of Clarksville Natural Grocery (Foods, 2017). In 1984, the company expended from its original store to other markets in Texas, Louisiana, and California. Since then Whole Foods has become a worldwide presence with much this accomplished through mergers and acquisitions. The different divisions of the company are as follows: Whole Foods Market, Whole Food Company, Wellspring Grocery, Bread & Circus, Mrs. Gooch's, Fresh Fields, Bread of Life, Amrion, Merchant of Vino, Allegro Coffee, WholePeople.com (e-commerce subsidiary), Nature's Heartland, Food for Thought, Harry's Farmers Market, Fresh & Wild, and Wild Oats© Markets (Thompson, Peteraf, Gamble, & Strickland, 2016). The current 2017...
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...Whole Foods Market Business Environment MGT/541 March 19, 2012 Jeannette Singh Whole Foods Market Business Environment Whole Foods Market specializes in offering organic and natural food and product across North America, Canada, and the United Kingdom. Currently ranked 273 in Fortune 500 companies would appear to be a good company to invest in. Prior to investing, the duties of a mutual fund manager are to examine the business environment of a potential investment. The documents that need examining are the income statement, balance sheet, and cash flow sheets. This analysis will aid in the determination of the financial health of Whole Foods Market. A comparison of Whole Foods Market with two competitors—United Natural Foods and Hain Celestial Group—will be completed. Technology is important within a business environment; therefore, the strength or weakness that Whole Foods Market has will also be discussed along with globalization. The paper will conclude with a benchmarking analysis of Whole Foods Market against United Natural Foods and Hain Celestial Group. Financial Health Every public company trading on the New York Stock Exchange is required to file quarterly and annual statements regarding financial records. To analyze the financial health of Whole Foods Market as a potential investor, I could access the United States Security and Exchange Commission (SEC) filing dated January 15, 2012. The key factors of a financial statement according to William...
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...Thank you for your interest in Technology Consulting. We are an established firm available to ensure the highest standards of ethics, integrity, and service. As business ethics consultants we offer your business critical analysis and recommendations to correct potential problems. We are an upscale professional firm that is here to help in any which way we can. There are many ethical issues at Kudler Fine Foods and some of them are so common that they are easy to identify on a daily basis. Making ethical decisions is sometimes the hardest thing, especially when the one losing out can be your business. However, for the greater good, we have to look at business as well as personal ethics and evaluate them from time to time. Looking at all the ethical issues at Kudler Fine Foods and finding the optimal solutions for them, our firm made rational decisions based on all possible parameters that would help all stakeholders involved. Our main concern is that Ms. Kathy Kudler has not allowed herself to place trust and responsibility of performing daily duties into the hands of others. It may seem strange that you that we as technology consultants would be expected to function in the role of ethics. However, this practice is not necessarily unusual for our firm. Technology Consulting has ethical and professional implications that we follow on a daily basis. Although my personal consulting experience has been in technology, I have many years of experience with matters relating...
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