...CONSUMER FOODSERVICE IN MALAYSIA Euromonitor International October 2012 CONSUMER FOODSERVICE IN MALAYSIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Malaysians Spend More on Foodservice .................................................................................. 1 Increases in Prices Hit Consumers ........................................................................................... 1 Multinational Brands Maintain the Top Positions, But Local Companies Progress Well ........... 1 Increasing Trend of Dining Out ................................................................................................. 1 Positive Outlook for Multinational and Local Foodservice Companies...................................... 2 Key Trends and Developments .................................................................................................... 2 Rising Prices Affect Consumer Confidence .............................................................................. 2 Government and Private Sector Inject Growth Into Foodservice .............................................. 3 Healthier Choices for Consumers in Restaurants ..................................................................... 5 Foodservice Companies Compete for Customers Through Online Coupon Giveaways........... 6 Tackling Halal Issues in 2011 ....................
Words: 11310 - Pages: 46
...Career Opportunities in Hospitality Industry Cruise Line Hotel Director - The Hotel Director oversees the whole Hotel Operations including the Guest Services department, the Food and Beverage department, the Housekeeping department, and the Entertainment department. Marketing and Revenue Manager - Oversees all the revenues onboard the ship and helps implement strategies to increase onboard sales within various departments. Candidate works closely with the Hotel Director and Cruise Director as well as the Training and Development Manager. Guest Services Manager - Oversees the Customer Relations Manager, Financial Controller, and Shore Excursions Manager. Customer Relations Manager - Manages the guest service team to achieve optimal passenger service. The Customer Relations Manager enforces policies and procedures for front desk cash handling. Financial Controller – Manages the financial controls and accounting functions of the vessel. This person provides the financial reporting to the Hotel Director. The Financial Controller manages credit card and cash transactions. This position oversees and trains the Front Desk Supervisor as well as the Night Manager/Auditor. Shore Excursion Manager - Manages the shore excursion desk; Books shore excursions for guests; Supervises the Shore Excursion Assistants; Handles and resolves guest complaints; Liaises with shoreside tour operators. Guest Services Supervisor - The Guest Services Supervisor addresses guest complaints...
Words: 4153 - Pages: 17
...Chapter 1 The Problem and Review of Related Literature Introduction Fastfood is a growing business centralized on the idea that not everyone can cook. There are days, especially when there is work overflow that people tend to forget that they have enough tools in their own kitchen therefore they opt for the easier solution which is to purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food has been served. People have always enjoyed eating good food and it has become a challenge for fastfood chains to come up with menus that will provide food which will be appreciated by their targeted consumers. Fastfood differs from a restaurant in terms of service and food. When ordering food from a fastfood establishment, an individual has to fall in line at a counter to order, which is the beginning of the process. On the other hand, when diners go to a restaurant, they are seated and a server is present to take the order of the customer. In terms of food, fastfood offers food which doesn’t usually take a lot of time to prepare and is significantly of lower cost compared to the food served in a restaurant. According to the review of “Food Service Industry in the Philippines” (2010), fastfoods requires more than just good food. Though important, good food is only a part of the total dining experience. Equally important is believed to be the way people feel while in the...
Words: 4735 - Pages: 19
...trend can be seen by the increasing number of food chains. That is why this topic was chosen for further study as this particular industry is fast becoming very competitive. Our project comprises of comparison between KFC and McDonald’s, and the various factors that could affect the same. We have tried to do a holistic study of what these factors could be, and how would they affect the perception of consumers regarding these two brands. Objectives of our Research: * Comparative perception of KFC vis-à-vis McDonald’s * Check whether the perception of males and females differ for these brands with regard to price, taste, quality and other such features * Check whether the perception of people from different regions differ for these brands with regard to price, taste, quality and other such features * Suggestions for improvements for KFC and McDonald’s Tool used for collecting data: Information collected by way of questionnaire. Techniques used for Evaluation: * Comparative perception of KFC vis-à-vis McDonald’s * Check whether the perception of males and females differ for these brands with regard to price, taste, quality and other such features * Check whether the perception of people from different regions differ for these brands with regard to price, taste, quality and other such features *...
Words: 5663 - Pages: 23
...Name: Janneza Roane Name of organization: Starbucks Corporation Environmental Analysis Starbucks Corporation was founded in 1971 in Seattle, WA, it is known as the premier roaster and retailer of specialty coffee in the world. It has since grown operating more than 21,000 stores in 65 countries with over 182,000 employees. Starbucks mission is to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time. Their product mix includes roasted and handcrafted high quality/premium priced coffees, tea, a variety of fresh food items and other beverages. They also sell a variety of coffee and tea products and license their trademarks through other channels such as licensed stores, grocery and national foodservice accounts. Environmental analysis for Starbuck includes the economy, competition, technology and the political and social environments. Starbucks is usually known for "working for the environment" and they believe that their high prices are necessary for the quality of their products. The decline in sales has had a huge impact on the company revenue and production. Sales from stores have dropped drastically in the last couple years. Many would say that the countries financial crisis has made people think twice before purchasing a high priced coffee. The fact that Starbuck competitors may have a better deal in price has also played a part in their decline in sales. Starbucks’ biggest potential competitors are the fast-food leading corporations...
Words: 2416 - Pages: 10
...due: | BA (Hons) MarketingSandra KernanInternational Marketing/ B8MK106Future of DiningTouch’ In Paris04/04/2016 | N° of words: | 2756 words (excl. Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | | Executive Summary This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the name “Touch’ in Dublin”. Internal analysis will give you an insight of what kind of internal issues and obstacles we may encounter. External analysis will focus towards understanding the Irish food industry and will give you an insight of current market conditions. Modes of entry will give you an insight and an explanation of which approach we are suggest to enter the market. Overall, this research paper will guide you through all the analysis that we conducted and will allow you to better understand the risks as well as rewards associated with opening a natural-monopoly business as it is one of a kind. Table of Content Chapter 1: Introduction Chapter 2 : Internal Environment (PRIMEFACT) 1) People8 2) Reputation8 3) Intellectual Property8 4) Market Information9 5) Ethos9 6) Finances9 7) Agility9 8) Collaborators10 9) Talents10 Chapter 3 : External Environment (ICEDRIPS) 1) Innovation10 2) Competition11 3) Economic Factors11 ...
Words: 12944 - Pages: 52
...organization. Analyzing financial statements consists of using various methods (statistical tools) including comparative statements, schedule of changes in working capital, common size percentages (analysis), fund analysis, trend analysis, and ratio analysis. The purpose of this paper is to review the financial statements of one domestic, and one global organization from the Financial Times 500. The two companies for review are the McDonald’s and Samsung organizations. The data provided in the financial statements will convert into a ratio analysis. Common size analysis, and accounting analysis limitations are tools for review. The pros and cons of each of these statistical tools will also be discussed. To understand the importance of statistical tools, a review of ratio analysis, common size analysis, and accounting analysis limitation will be the starting point for this paper. Ratio Analysis Ratio analysis is the most powerful tool of financial analysis (Accounting for Management, 2012, para. 1) used to evaluate the significance of financial statement data. Ratio analysis is the calculation and comparison of ratios used to monitor and analyze the performance of a firm or organization. Historical trends and of ratios are used to provide important data regarding a company’s financial condition, operations, and ability to attract investors. Pros and Cons of Ratio Analysis The pros...
Words: 2386 - Pages: 10
...Mc-Donald Vs Domino’s - Comparative Analysis Determinant Of Choosing Fast Food Restaurant And Their Service Quality BY:- ANUJ CHAUHAN (FINANCE + MARKETING) ITM UNIVERSITY, SITHOLI, GWALIOR ABSTRACT SERVICE QUALITY Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient clinic, a business school placement center, a tire store, and an acute care hospital. In service industries, customer satisfaction is always influenced by the quality of interactions between customers and the personnel involved in the contact services (1994). In the last decade, the movement towards quality had started to spread from the manufacturing sector to the service sector. The shift of focus to quality is basic for the service business to survive the competition, get acceptance from society, and be able to achieve its missions. In principle, the two main things closely related to services are expected quality and experienced or perceived quality. The first is the customers' expectations of service quality and the latter is the customers' perceptions of service quality. The customers will always assess the services they experienced by comparing them with whatever they expected or wished to receive. Services are behavioral rather than physical entities and have been described...
Words: 7210 - Pages: 29
...Hogan, C.E., Z. Rezaee, R.A. Riley Jr., and U.K. Velury (2008). Financial Statement Fraud: Insights from the Academic Literature. Auditing: A Journal of Practice & Theory, 27 (2): 231-252. 1. There is a significant amount of literature on the characteristics of fraud firms, providing support for the fraud triangle classifications and the list of “red flags” used in both SAS No. 82 and SAS No. 99. a. Pressures to meet analysts’ forecasts, rapid growth, compensation incentives, stock options, the need for financing, and poor performance increase the likelihood of fraudulent financial reporting. b. Effective corporate governance, including the board of directors, audit committee, and internal controls, and also the external auditor, play key roles in reducing the opportunity to commit fraud. c. Research is limited in the attitudes and rationalizations area. Based on the research, the focus areas of SAS No. 99 incentives, opportunity, and rationalization are grounded in empirical evidence. In that regard, the efforts of the profession to emphasize management override are warranted. 2. Evidence on the usefulness of checklists as a fraud detection tool is mixed. While there is some research that supports the use of checklists as a decision tool, there is more evidence that suggests the use of checklists is dysfunctional in that auditors fail to expand their thinking beyond the checklist. 3. Research supports a need by auditors to align management incentives to the types of risks that...
Words: 5487 - Pages: 22
...Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The following market plan will show in detail the opportunities Domino’s has on the horizon that they can utilize their competitively low prices for, and the steps and tactics they will need to implement in order to achieve success in this new field. Company Overview In 1960, brothers Tom and James Monaghan borrowed nine hundred dollars to purchase “DomiNick’s”, a pizzeria in Ypsilanti, Michigan (History, n.d). After growing bored of the pizza business, James traded Tom his half of the company for a Volkswagen Beetle, making Tom the sole owner of the company (History, n.d). Monaghan changed the company name to the one we know and love today, Domino’s, in 1965 with a mission to sell more pizza, and have more fun (Domino's Vision, Mission and Value...
Words: 4675 - Pages: 19
...FACULTY OF BUSINESS, ECONOMICS AND LAW GROUP COURSEWORK COVERSHEET Coursework Details | Module Name and Code | International Hospitality Operation Management(MAN 3092) | Coursework Title | Group Assignment | Deadline | 19/1/2015 | Word Count | | Student Details | Student URNs (7 digit number on Uni card) | 623076062043706213281 | Student Names | Phuoc Gia Khanh NguyenYiyin GanYu Oi Chi | Programme(s) | | Student DeclarationTo be agreed by Students | Please refer to the University of Surrey Regulations for the Conduct of Examinations and Other Forms of Assessments and your departmental Student Programme Handbook for more information on Academic Misconduct and Plagiarism.Declaration:We confirm that the submitted work is our own work and that we have clearly identified and fully acknowledged all material that is entitled to be attributed to others (whether published or unpublished) using the referencing system set out in the programme handbook. We agree that the University may submit our work to means of checking this, such as the plagiarism detection service Turnitin® UK. We confirm that we understand that assessed work that has been shown to have been plagiarised will be penalised.By completing and submitting this form, all group members confirm that:We have read and fully understand the University’s Regulations and guidance on Academic Misconduct and PlagiarismThis submission is our own workAll quotes and sources have been fully and properly attributed...
Words: 4224 - Pages: 17
...Executive Summary Industry and macro-environmental analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity...
Words: 79599 - Pages: 319
...although Kettle Chips maintained its lead as the only brand of size in the premium segment, competition is rapidly increasing from other companies such as Tyrrells and Walkers’ Red Sky, causing their sales growth to slow down in 2010. Although Kettle Chips are an international brand this report will mainly be focusing on their UK business. Approach This report shall evaluate both the micro and macro environment in order to identify any trends that may affect the company’s marketing strategies. It shall also identify any opportunities that can be developed in to competitive advantages as competition seems to be becoming an issue. All the data in this report will be secondary research. Quantitative data will be sourced from Mintel. Comparative data...
Words: 3028 - Pages: 13
...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
Words: 3097 - Pages: 13
...MARKETING MANAGEMENT TERM PAPER COMPARATIVE ANALYSIS OF SUBMITTED TO SUBMITTED BY Ms. SHALINI GAUTAM Jonnalagadda Vijay Kumar Vaibhav Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced...
Words: 3338 - Pages: 14
