...Attitude a marketing strategy for marketers Oluwajimi Taiwo Minnesota State University Moorhead Fall semester Term paper Attitude is everything. A good example of attitude is an iceberg in the artic. In real life you see 10% of the iceberg which is visible above sea level and the remainder of the iceberg 90% is below sea level. From the example 10% is how we behave as a result of attitude we have below the sea level. The 90% which comprises of attitude mostly also include beliefs, values, motives and culture. Attitude is more important than facts. Attitude how does it affect people? It affects people by changing their mood. According to Charles Swindell, people are now convinced that life is ten percent of what happens to people and ninety percent of how people react to it. What people mean by this, is that most of what happens to people is because of the way they react. The other part of life is what happens because of the reaction. Another simple way of putting it, is that attitudes controls what happens. A popularize definition of attitude is: “an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of the individual’s world (Wrenn et al., 2014). Attitude has become one of the most valuable topic or subject marketers and academicians focus their attention because of the power influence it has in the field of marketing. Attitude is the central part of human individuality. Many examples can be found for people...
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...Potential Topics * Cars - a blessing or a curse? * Given the traffic congestion on our roads, should we be doing more to keep cars off the road, and if so, what? * Should wolves be re-introduced to certain parts of Scotland? * Should humans treat farm animals more humanely? * Is there any place for zoos in a civilised society? * What is the future for the British (Scottish) countryside - a recreational retreat or a living, working environment for the production of food? Discuss. * Are celebrities entitled to privacy? * Are child beauty pageants morally acceptable? * It has been said that the glory game of football has been turned into the money game. To what extent do you think this statement is true and how has the game been affected? * Did the Olympics actually inspire the British population or what it a black hole for all our cash? * The Ryder Cup is the perfect example of what a united Europe can achieve – is this the way forward? * Do the various ages of consent need to be reviewed for the young people in this country? * How old is “too old” for parenthood? * Have improvements in contraception brought about liberation or a passport to promiscuity? * Has genetic engineering gone too far? * Cloning - a tremendous medical advance or an ominous development? * Should animal organs be used for human transplantation? * Should doctors have the right to refuse expensive treatment to patients who will not change their habits (eg...
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...On January 31, 2012, the Judicial Panel on Multidistrict Litigation issued an order consolidating several lawsuits against the National Football League into one large case of Multidistrict Litigation. All of the lawsuits that have been filed claim “tortious conduct” on the part of the NFL, resulting in neuro-degenerative disease and injury to professional football players. As of January 24, 2013, over 4,500 retired NFL players, more than one-third of players to ever sign an NFL contract, had brought a suit against the NFL concerning the head injuries that they sustained on the field during their playing careers. (Anderson, 1). Given the outstanding popularity of football in the United States, these lawsuits have garnered the attention of national media, prompting debate, discussion, and research about the dangers of football-related head injuries and the future of the NFL. (Fenno, 1). The litigation has the potential to reach the scale of the Big Tobacco litigation of the 1990’s, but the NFL has thrown a substantial roadblock in the players’ suit with a federal employment law preemption defense. (Fisher, 1). The consolidation of all the lawsuits into the Multidistrict Litigation has created the ability for both parties to decide the legal issues presented by the players’ claims and the NFL’s defenses. This paper will examine the merits of those claims and defenses, offer insight into how the players applied rhetorical devices to further their case, address the link established...
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...For this assignment, you will choose a topic, narrow it, research different points of view about it, and identify your audience in order to develop your angle on the topic. After looking at the list of topics below, which was shared in Week 1’s lecture, choose a topic in which you have more than just a passing interest. The best topic to choose is one which impacts you in some way. Having personal experience with the topic will probably lend some perspective on it and may get you closer to an angle on it. Also, sometimes research can be daunting, but if you have personal experience with the topic, or are even passionate about it, you will probably be more motivated to keep working when the “going gets tough.” Thus, while “interest” in a topic is important, mere interest will probably not sustain you through this project. You might ask yourself, “What is it about this topic that sparks my interest enough to write a ten page paper about it?” Once you choose the topic, please respond to the five questions below. Each of your responses should be approximately two paragraphs in length. This assignment will be graded using the Week 1 Assignment Rubric available in Doc Sharing. Education | Technology | Family | Health and Wellness | School Bullies | Multitasking and Technology | Sexualization of Girls | College Students and Weight Issues | No Child Left Behind Act/Race to the Top | Technology and Social Isolation | Gender Discrimination | Childhood Obesity...
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...INTRODUCTION This paper aims to highlight the objectives, purpose and opportunities of sponsorship for the brands and companies. The purpose of this report and analysis of the research literature is to get the clearer and broader picture of sponsorship and how the company Fresh Fruit Soda can gain the confidence and loyalty of its customers in order to establish and expand its business. The brand Fresh Fruit Soda is a new and emerging brand in the market whose target audience is the drinkers who are fond of frizzy drinks. This paper will help and identify different marketing strategies and opportunities for the brand to increase its sale and which would be helpful for the Fresh Fruit Soda to penetrate in the market by taking an active part in advertising or by using the tools of sponsorship. It explains whether this company should invest in sponsorship or use any of the marketing tools. The report a critical analysis and overview will be presented to the Marketing Director and to recommend the measures and steps that would help the company to stay in business. 2.0 Overview of Sponsorship Sponsorship is a part of an integrated strategy (Burningham, 2014) acts as a valuable and important tool as it targets those consumers who avoid advertising and are not in favor of it. Some brands use this sponsorship as a marketing tool to fully exploit the passion of its audience by sponsoring some program or participating and sponsoring some football league or campaign...
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...campaign entailing a coordinated communication to relay a reasonably integrated and cohesive theme about a brand is the package of course of action towards promoting a company’s product and services (Hansen & Christensen, 2004). A company finds itself in a confined set-up to propagate an advertisement campaign of the complex and dynamic environments within which the company is supposed to convey its communication to different audiences. This research paper is steered on the basis of the analysing the context of advertisement how a company rescues a brand that is in its downward fall within the market performance. The challenge associated with this course of rescuing the brand to reinstate its grounds on the stiff competitive market is appropriateness in decision making in the marketing mix. The paper articulates further with precision the roles and advantages attributed to advertisement. The impact of the ads methodology and resultant outcome towards the company’s stock turn-over with respect to the objectives set. Moreover, this research essay investigates on the promotional strategy towards rescuing the Coke brand of the Coca-Cola Company. This case study is picked on the basis of analysis of scrutinizing the contribution made by making a decision to...
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...PERSUASIVE PT 2: SOLUTIONS AND ADVANTAGES College Athletes—Pay or not to Pay, That is the Question? Encouraging today's youth to attend a higher education institution is more important that ever before. Students attend these higher academic institutions by either sports or academic achievement. Focusing on the student population that attends for sports –related purposes, scouts tracked these students to pose the student to attend the represented institutions in the areas of mostly football or basketball. It is not that scouts do not focus on other sports, such as soccer or baseball; just that the marketability of college football or basketball appears to get the most attention from the institutions as well sports media. Obtaining a higher education leads to better-paying jobs and a potentially a better way of life. What about the urban student that lives in poverty that this may be his or her way to a better-living remains based on their athletic talents? They may be great at "hooping" or "can throw the distance" but can they write a term paper? The answer that may surprise most is the answer is yes; they can. However, they cannot afford to attend the local university in their home state let alone another state altogether. So, if they get into the university on a scholarship, play their heart out, and get their championship team to the bowl what do they get for all their hard work? Do all they deserve is a pat on the back when the college receives millions? What...
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...Analysis of an argument 1. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods. “Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.” Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion. Citing facts drawn from the color-film processing industry that indicate a downward trend in the costs of film processing over a 24-year period, the author argues that Olympic Foods will likewise be able to minimize costs and thus maximize profits in the future. In support of this conclusion...
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...2014 Football, Violence and Social Identity Downloaded by [University of Ottawa] at 14:44 24 March 2014 As the 1994 World Cup competition in the USA again demonstrates, football is one of the most popular participant and spectator sports around the world. The fortunes of teams can have great significance for the communities they represent at both local and national levels. Social and cultural analysts have only recently started to investigate the wide variety of customs, values and social patterns that surround the game in different societies. This volume contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman Bonney and Mike Hepworth are respectively Research Assistant...
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...CHAP TER Rhetorical Modes 1. NARRATION L E A R N I N G O B J E C T I V E S 10 1. Identify the purpose and structure of narrative writing. 2. Recognize how to write a narrative essay. Rhetorical modes simply mean the ways in which we can effectively communicate through language. This chapter covers nine common rhetorical modes. As you read about these nine modes, keep in mind that the rhetorical mode a writer chooses depends on his or her purpose for writing. Sometimes writers incorporate a variety of modes in one essay. In covering the nine rhetorical modes, this chapter also emphasizes these as a set of tools that will allow you greater flexibility and effectiveness in communicating with your audience and expressing your ideas. rhetorical modes The ways in which we effectively communicate through language. 1.1 The Purpose of Narrative Writing Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. In addition, a narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story; the writer of a fictional story can create characters and events as he or she sees fit. However, the big distinction between factual and fictional narratives is based on a writer’s purpose...
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...TRUE/FALSE 1. GOOGLE CONDUCTS RESEARCH ON JAPAN’S CONSUMERS BECAUSE THEIR HEAVY USE OF CELL PHONES TO ACCESS THE INTERNET. Ans: T Page: 2 AACSB: Technology 2. Consumer behavior involves more than buying and using goods and services. Ans: T Page: 3 AACSB: Analytic 3. The average U.S. household spends $127 per day on goods and services. Ans: T Page: 5 AACSB: Analytic 4. Online shopping is growing by more than 30 percent every year. Ans: F Page: 8 AACSB: Technology 5. The primary reason, according to your text, that people prefer to shop online is that there is a wide selection. Ans: F Page: 10 AACSB: Technology 6. The four domains of consumer behavior are (1) psychological, (2) the process of making decisions, (3) the consumer’s family upbringing, and (4) consumer behavior outcomes. Ans: F Page: 11 AACSB: Analytic 7. In consumer behavior, recognizing a problem occurs when consumers realize they have an unfilled need. Ans: T Page: 12 AACSB: Analytic 8. Culture refers only to the typical or expected behaviors or norms of religious groups. Ans: F Page: 13 AACSB: Analytic 9. Jack is an avid gamer and meets John, who plays similar video games. Jack would consider John as a part of his reference group. Ans: T Page: 14 AACSB: Analytic 10. One reason marketers study consumer behavior is because it helps them to create new products. Ans: T Page: 16 AACSB: Analytic 11. Research indicates that we understand the...
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...Rettie, Brum COTIM-2001 Proceedings From E-Commerce to M-Commerce Editors: R .R. Dholakia, L. Kolbe, A. Venkatesh, & P. Zoche Kingston, RI: RITIM, University of Rhode Island, 2001. ISBN: 0-965440-2-6 M-COMMERCE: THE ROLE OF SMS TEXT MESSAGES Ruth Rettie, School of Marketing, Kingston University, United Kingdom Matthew Brum, MBA student, Kingston University, United Kingdom Email contact: R.Rettie@Kingston.ac.uk ABSTRACT This paper explores the marketing role of SMS text messages. While Internet based m-commerce has been disappointing, commercial applications for SMS are developing rapidly. The conceptual framework compares SMS to telemarketing and email marketing, and describes the key features of this new medium. Five distinct SMS business models are identified and discussed. We used quantitative research among mobile users to assess attitudes to SMS marketing. Most respondents were concerned about junk messages and wanted to control incoming messages. Initial attitudes to advertising in text messages were negative, but many were prepared to accept advertising in exchange for discounts or promotional offers. INTRODUCTION The development of Internet based m-commerce has been disappointing: restricted sites, slow download, small screens, and the limited number of handsets, currently constrain commercial development. At the same time companies are beginning to recognize the potential of SMS (Short Message Service) text messages, as a low cost, high impact ...
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...CHAPTER 4: Psychological Testing I/O psychologists generally agree that no other selection technique is superior to intelligence or cognitive ability tests for selecting the best employees. They carry fewer risks of adverse impact in hiring decisions, they are good predictors of performance on the job and in training programs for many kinds of occupations. Even NFL, football teams administer psychological tests to prospective players. The New York Giants team has used personality tests to detect whether a player would tend to be overly aggressive, undisciplined or likely to cause trouble on and off the field. Characteristics of Psychological Tests Carefully developed and researched psychological tests have several characteristics. A proper test is: standardized, objective, based on sound norms, reliable, and valid. ➢ Standardization Standardization refers to the consistency or uniformity of the conditions and procedures for administering a test. Every person taking the test reads or listens to the same instructions, is allowed the same amount of time in which to respond, and is situated in a similar physical environment > any change in the testing procedure may produce a change in individual test performance. E.g. if the air-conditioner has broken down on a particular day, then the ppl perfoming the test that day may not do as well as others. The test administrators should...
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...2 of 56 Clear Thinking, Critical Thinking, and Clear Writing Students will learn to … 1. Determine acceptable and unacceptable degrees of vagueness in language 2. Understand and identify types of ambiguity 3. Identify the problems generality causes in language 4. Use definitions to increase precision and clarity and to influence attitudes 5. Understand the types of definitions 6. Acquire skills for writing an effective argumentative essay rom August 1987 until January 2007, Alan Greenspan was chairman of the Federal Reserve Board (“the Fed”). Because any remark he made about U.S. monetary policy could cause markets all over the world to fluctuate wildly, he developed a complicated way of speaking that came to be known as “Fedspeak.” Here’s an example: It is a tricky problem to find the particular calibration in timing that would be appropriate to 2/9/2016 12:17 PM 3 of 56 stem the acceleration in risk premiums created by falling incomes without prematurely aborting the decline in the inflation-generated risk premiums.* Greenspan has admitted that such remarks were not really intended to be understood. Asked to give an example by commenting on the weather, Greenspan replied, I would generally expect that today in Washington, D.C., the probability of changes in the weather is highly uncertain. But we are monitoring the data in such a manner that we will be able to update people on changes that are important.* Page 70 2/9/2016 12:17 PM This tells us nothing about the weather...
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...INTRODUCTION Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labour. DEFINITION OF ADVERTISING ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’¹. (Philip Kotler, et al., Principles of Marketing, 2002).That means that advertising is the device used by the companies to communicate with them consumers. Advertising is playing an important part in both, the companies life and the consumer also.: for companies because through advertising they promote or market them products, so they are able to sell large stocks of goods that they produce and create demand for new products and offers, and for consumers because enable them to choose between different types of products on the market. In Latin, ad vertere means "to turn toward".] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old...
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